Documenti di Didattica
Documenti di Professioni
Documenti di Cultura
Demand factors
(Value to buyers)
(price ceiling)
Competitive factors
Final pricing
discretion
Corporate objectives
and regulatory
constraints
Initial
pricing
discretion
the more uses a product or service has, the greater its price
elasticity
Product-Line Pricing
Product-Line Pricing involves determining:
1)
2)
3)
Pricing Strategies
Full-Cost Pricing
Variable-Cost Pricing
Variable-cost pricing is demand-oriented pricing.
Two purposes:
stimulate demand
shift demand
10
11
12
13
14
High Risk
Low Risk
Product/Service Type
undifferentiated
differentiated
stable/decreasing
increasing
high
low
high
low
declining
stable
low
high
Number of Competitors
many
few15