WELCOME

TO

OUR PRESANTATION

Presented to:
Md Zahidul Karim

Course Instructor (SEC-5)

Depertment of BBA

Presented by:
Faria Faruque Mitu
Mostofa Sakil Ahmed
Mehdi Hasan
Fahmida Misu
Pulak Karmakar
Section : 5
Dept: BBA

{ East West University}

Our
Topic:

A Brief Introduction
The Coca-Cola company is the largest
manufacturer, distributor and
marketer of nonalcoholic beverage
concentrates and syrups in the world.
Finished beverage products bearing
their trademarks are sold in U.S.
since 1886 and now sold in more
than 200 countries around the world.

Topics Of Discussion
Background of Coca-Cola
Strategic Analysis s
SWOT Analysis
Recommendation

Backgroun
d of

History:
Coca-Cola was
invented in May 1886
by Dr. Pemberton in
Atlanta, Georgia.

The name Coca-Cola

was suggested by
Frank Robinson,
bookkeeper of Dr.
Pemberton.

Foundation:
Incorporated
in September 1919
Incorporated
in September
under
thelaws
laws
of the state of
1919
under the
of the
state
of Delaware .
Delaware.
The first international
The plant
firstwas
international
bottling
bottling
opened
plant
opened
in 1906 in
in 1906
in was
Canada,
Cuba
and
Panama. Cuba and Panama.
Canada,
Their business is
nonalcoholic beveragesmainly
carbonated
soft is nonalcoholic
Their
business
drink and also a variety of
beverages-mainly carbonated soft
noncarbonated beverages.
drink and also a variety of
noncarbonated beverages.

Development:
Today
are consumed at rate
Today
Coke Coke
are consumed
at rate
of morethan
than 834
of more
1.6 billion drinks per
million drinks per day.
day.
They
manufactureThey
manufacture - Beverage
Beverage concentrates and
concentrates
Syrups,
some finished and Syrups, some
beverages
thatbeverages
are sold to
finished
that are sold
bottling and canning
to bottling
and canning
operations,
distributors,
fountain
wholesalers
and
operations,
distributors,
fountain
retailers.
wholesalers
They
have ownershipand retailers.
interest in 36 operations
They
have beverage
ownership interest in
with
92 principles
bottling
and canning plant.
36 operations
with 92 principles
beverage bottling and canning
plant.

Whats in a Coke?
Coke contains the
Coke
contains
the following Ingredients
following
Ingredients:

~
Carbonated
Carbonated
Water Water
High fructose
Corn Syrup
High fructose
Corn Syrup
Caramel
Color Color
Caramel
Phosphoric
Phosphoric
Acid Acid
Natural
Natural
Flavors
Flavors
Caffeine
Caffeine

Their Brand:
They are the worlds largest beverage
They
are the worlds
largest
company
with
four of the worlds top five
beverage
company
with four brands
of the worlds
soft drinks

top five soft

Coca-Cola
drinks brands
Coca-Cola
Diet Coke
Diet Coke
Fanta
Fanta
Sprite
Sprite
They also produce 400
trademark
brands
including 400 trademark
They
also
produce
Carbonated Soft Drinks, Juice,
and Juice Drinks,
Sports Carbonated Soft
brands
including
Drinks, Water Product, Tees,
Drinks,
Juice,
Coffees, and
others and Juice Drinks, Sports
beverages.
Drinks, Water Product, Tees, Coffees,

and others beverages.

Brands in Chart:

Strategic Analysis

Operating
Segmentation:

The Companys operating structure

The Companys operating
includes the following operating
structure includes the
following
operating
segments,
the first five of which are
segments, the first five of
alsoare
sometimes
referred to as
which
also sometimes
referred
to as strategic
strategic
business units:
North
America
business
units:
North Africa
America
AfricaAsia
Asia Europe, Eurasia and
Europe, Eurasia and Middle
East
East Latin America
Latin Corporate
America
Corporate

Middle

Financial Status:
Company generate
Company
generate revenues,
revenues,
income and
income
and cash flows by
cash
flows by
manufacturing
and and selling
manufacturing
selling
beverage
beverage
products.
products. In 2003, the
net income was $4347
million and
in 2002,
In 200
9, the net income was
$3050
million
that and in 2002, $3050
$4347
million
increases 7.2%
million that increases 7.2%
throughout the 10
throughout the 7 years.
years.

Code of Business
Conduct:
Coca-Cola serves to guide the actions of the
Coca-Cola
serves officers,
to guide theand directors in ways
employees,
actions of the employees,
that
areand
consistent
officers,
directors in with their core values
ways that are consistent
with Honesty
their core values
Honesty
Diversit
Integrity
y
Quality
Diversity
Integrity
Quality
RespectRespect
Responsibility
Accountability
Accountability

Responsibility

SWOT
Analysis

SWOT means

SWOT
S=Strength
W=Weakness

T=Threats
O=Opportunity

Strength

Coca-Cola is the leading soft drink

They are the leading soft drink
manufacturer,
sold in more
manufacturer,
now sold now
in
more
than
200 countries
than
200
countries around the
around the world having over
world
having
over 400 company
400
company
trademark
beverages.
trademark beverages.

Their world wide headquarter

is located on a 35 acre office
complex
Atlanta, wide
Georgia.headquarter
It
Their inworld
is
has Headquarter Building,
located on a 35 acre office complex
Coca-Cola North America
in Atlanta,
Georgia.
Building
and Coca-Cola
Plaza It has
Building.
Headquarter Building, Coca-Cola

North America Building and CocaCola Plaza Building.

Weakness:
Coca-Cola have sufficient
production capacity for their
present intended purposes. The
extent of utilization of such
facilities varies based upon the
seasonal demand for product.
It is not possible to measure with
any degree of certainty or
uniformity the productive capacity
and extent of utilization of these
facilities.
Additional production can be
obtained at the existing facilities
by the addition of personnel and
capital equipment and, in some
facilities, the addition of shifts of
personnel or expansion of such
facilities.
From time to time they acquire
additional facilities and/or dispose
of existing facilities.

It is not possible to measure

with any degree of certainty or
uniformity the productive
capacity and extent of
utilization of these facilities.
From time to time they acquire
additional facilities and/or
dispose of existing facilities.

Opportunity:
They
the facility
of administrative
The
has has
the facility
of
administrative
operations,operations,
manufacturing,
manufacturing,
processing,
packaging, storage and
processing,
packaging,
storage
and warehousing
warehousing
throughout the U. S.
throughout the U. S.
As of December 31, 2003,
As of December
Company
owned an 31, 2003, Company
operate
principal
owned30an
operate 30 principal
beverage concentrate
beverage
concentrate and syrups
and
syrups manufacturing
plants
located aroundplants
the
manufacturing
located around
world.
the world.

Threats:
In beverage market Pepsi is
their main competitor. In
recent few years, Pepsi and
other beverages are having
To hold the top position in
great number of sales for
their
advance sales
beverage
market, Coca-Cola
promotional activities.

need

to come up with new sales

strategies,
So,
to hold the topproduct
position promotion
inchannel
beverage market,
Cocaand
advertising.
Cola need to come up with
new sales strategies,
product promotion channel
and advertising.

Recommendation

We recommend
Coca-Cola have skepticism about the
information given by the retail shopper Gerland.
They can started temporary retail shopping of
their own product and collect information about
consumers taste, demand and total market
situation. This would help them to make correct
and effective marketing strategy.
They can develop and search for new product
supply channel. This would help them to
increase their sale and distribution of the
product.

Continued
Coca-Cola can be sponsor of exciting
games, those are enjoyed by a number of
people around the world. This may bring
greater advertisement for them.
Coke can made other kinds of sales
promotional activities such as arranging
sales fair, product exhibition, discount
sales, giving prizes to the best
seller/distributors and as well as to the
consumers.

Continued
Since 1985, The Coca-Cola Foundation
have contributed more than $138 million in
the support of education. They can spend
more in this and make a great product
promotional activities through it. This would
increase their sale and make a lot of profit
for them.
Coke can brought about variation of their
product taste. This would also increase their
sale of new product.

Thank
s For Being With
Me