Chapter 6

COMMUNICATION
Abante, Vea Gypsy
Alcaraz, Maribeth
Gutierrez, Hennie Alyssa
Gonda, Majicel
Noche, Jerica
Rea, Emerson

What is Communication?
Purpose:

requirement for survival and

growth
Basic definition:

transfer of information
Goal:

to have the receiver understand

the message as it was intended

The Conflict in the

Communication Process
The transfer process is affected
by a number of factors that
either HELP or HINDER the
message.

Importance of
Communication
...is to know and be knowledgeable about
important concerns in their organization:
what their organization is
what objectives wants to achieve
what their roles are in achieving the
organizations objectives
how they will achieve those objectives
who the individual member of the
organizations are

Goal:

EFFECTIVE
COMMUNICATION

The Communication Process

ENVIRONMENT

Noise
ENVIRONMENT

ENVIRONMENT

Sender

CHANNEL
MESSAGE

FEEDBACK

Noise
ENVIRONMENT

Receiver

Basic Methods of
Interpersonal
Communication
1. Verbal
2. Written
3. Non-Verbal Communication

Functions of
Communication
1. Information Function
2. Motivation Function
3. Control Function
4. Emotive Function

BASIC GOALS OF
EFFECTIVE COMMUNICATION
1.To
2.To
3.To
4.To

gain goodwill
inquire
inform
persuade

BARRIERS TO
COMMUNICATION

FILTERING
refers to manipulation of
information so that it will be
seen more favorably by the
receiver.

SELECTIVE PERCEPTION

receivers selectively see and hear

messages based on their needs,
motivations, experience, background,
and other personal characteristics.

INFORMATION OVERLOAD
refers to the condition in which
information inflow exceeds an
individuals processing capacity.

EMOTIONS
The receivers feelings
affect his ability to
understand any message
sent to him.

LANGUAGE
Words do not always mean
the same thing to different
people.

COMMUNICATION
APPREHENSION

refers to undue tension and

anxiety about oral
communication, written
communication or both.

ABSENCE OF FEEDBACK
does not provide the sender the
opportunity to correct
misimpressions about the message
sent.

PHYSICAL SEPARATION
refers to inferences to
effective communication
occurred I the environment
where the communication is
undertaken.

LACK OF CREDIBILITY OF
THE SENDER
a type of barrier that
should be overcome by
leaders of organizations.

KINDS OF COMMUNICATION
FLOW

DOWNWARD COMMUNICATION
refers to message flows
from higher levels to lower
levels

UPWARD COMMUNICATION
refers to messages from
person in lower lever positions
to persons in higher position.

HORIZONTAL COMMUNICATION
refers to messages sent to
individuals or groups from
another of the same
organizational level of position.

IMPROVING COMMUNICATION
IN ORGANIZATIONS
1. The message should be improved
so it would be easily understood.
2. The receiver must improve his skill
and understanding the messages
sent to him.