BOLDFLASH MOBILE:

RECOMMENDATIONS

Outline

Facts

Problem statement
Process to reach recommendations

Facts analyzed
Options considered
Criteria for decision-making

Three final recommendations

All came from within division (employees, etc)

Examples of implementation

Summary
Questions

Facts

PD
Evaluated by:
# Patents
#
Presentations
# Academic
papers

Criticisms:
Trials inhibit
line
Leader
unavailable
Research =
success

Sales
Evaluated by:
revenues

Criticisms:
Tunnel vision
Focus
customers
Competitor
neglect
Turnover
hurts team

Marketing

Manufacturin
g

Evaluated by:
Gross margin
Quality, on
time delivery

No evaluation
criteria

Criticisms:
Inventory
management
Isolated
Under
performing

Criticisms:
Role confusion
Focus
customers
Product,
customer
disconnect
Forecasting
difficulty

Problem Statement

To ensure a sustainable product

development process, we must assess
several components of company culture:
1.

Horizontal collaboration

2.

Vertical communication

3.

Focus on customer needs

Horizontal Collaboration

Cross-functional teams

Solution 1

Effectivene Employee
ss
buy-in
Crossfunctiona
l teams

High

Medium

Ease of
implementa
tion
Low

Vertical Communication

Directorate role definition

Benchmarking accountability
system

Solution 2

Effectivene
ss
Directorate
role
definition
Benchmark
ing
accountabil
ity system

Ease of
Employee
implementat
buy-In
ion

High

Medium

Medium

High

Medium

Low

Focus on Customer Needs

Education about/interaction with

the customer

Restructure the PD process

Create a new mission and vision

Solution 3

Effectivene
ss
Education
about/
interaction
with
customer
Restructur
e PD
process
Create new
vision and

Ease of
Employee
implementat
buy-in
ion

HighMedium

Medium

Low

Medium

LowMedium

Medium

High

HighMedium

Medium

Implementation: Cross-functional
teams

VP Mobile
Division

Marketing director

Marketing
directorate

PD director

PD
directorate

Sales director

Sales
directorate

Manufacturing
director

Manufacturing
directorate

Integrations director

Cross-functional
teams
(led by project
managers)

Implementation: Directorate Role

Definition
Marketing
PD (2)(1)
Sales (4)
Manufacturing
(3)
Find
Understand
need
need
Understand
inventory
Understand
standardized
Create
Create
customer
idea
strategy product
Understand
customer

Produce
product
Understand
Standardize
customer
productstrategy
feedback
Sell
product
to
customer
Manage
inventory
Advancements
Gain feedback

Implementation: New mission/vision

Vision:

We, BoldFlash Mobile, are committed to

becoming the industry leader in flash
memory technology in an ever-changing
market.

Mission:

BoldFlash Mobile fosters an environment

of collaborative creation. We enable our
people to thrive in our changing world
through a unified Product Development
Process, which starts with our

Performance metrics
Crossfunctional
teams
Customer
satisfaction
Acceptanc
e
Internally
and
externally

Sales

Customer
satisfaction

Customer
service and
interaction

Marketing
Measured
on ability
to
accurately
predict
market
needs

kelly??
Efficiency

Profitability

PD

Manufactu
ring

On-Time
Delivery
Measured
on creating
products
that meet
customer
needs and
generate
sales

Quality

Gross
margin

Organizational performance metrics

Mobile division performance metrics:

Market share
Market share growth
PD process

Quarterly meeting

Pre-meeting:

Deliver news to directors

Have a candidate for integrations position
Have

Meeting:

candidates in mind for project manager positions

Deliver news to employees

Build morale
Begin implementation

Post-meeting:

Re-train/re-position employees accordingly

Be aware of buyers remorse
Be patient

Summary

Quarterly meetings are integral

The real problem is summed up in the
following areas:

Collaboration (horizontal)
Communication (vertical)
Focus on customer needs

Our recommendation is to implement:

Cross-functional teams with departmental role

definition and the creation of a new
vision/mission

THANK YOU