CS 3

Communication is a skill
that you can learn. It is

like riding a bicycle or
typing. If youre willing to
work at it, you can rapidly
improve the quality of
every part of your life.
~ Brian Tracy
https://sites.google.com/site/hvimcost/
What is communication?
A
transactional
exchange
of
process
ideas,
that
information,
involves
feelings,
attitudes, beliefs and impressions.

Or simply put:
Communication is the expression of an idea
through
verbal,
visual
(non-verbal)
vocal
means. These 3 vs must act in tandem.
Types of Communication:
1.Personal or intra-personal communication
2.Interpersonal communication
3.Organizational communication
4.Mass communication
5.Social communication
6.Transformational communication
7.Corporate communication
8.Group communication
1. Intrapersonal Communication:
The individual communicates in his/her mind
through the process of thinking and feeling.

This
is how the person establishes an
understanding of the information.

The
person
develops
their
convictions
through this thought process.
2. Interpersonal Communication:
Involves interaction between 2 persons, or a
small group.
The advantage of a small group is that people
open up and tend to reveal what is on their

mind.
Organizations benefit from such communication
in terms of employee mentoring, customer

feedback.
3. Organizational Communication:
It is the core of a successfully governed organization.
Without
climate
of
positive
communication
organizations are likely to underperform or fail.

Communication
takes
place
constantly
in
an
organization.
From the board room to team briefings to shop floor
instructions information is passed on to the people

that execute the critical functions of an organization.
4. Mass Communication:
It
is
for
disseminating
news
about
the
organization to the stakeholders and to the

public.
Through newsletters, annual reports, press
releases,
interviews
organization
passes
to
on
the
media
information
the
about
changes in policies, new projects, mergers etc.

5. Social Communication:
Occurs when people interact with one another
in groups outside the organization, converse,

share ideas in social gatherings.
Social communication demands that people
know the social skills of greeting one another,

interacting with one another.
Business deals all too often happen in social
settings.
6. Transformational Communication:
Goes beyond transactional or interpersonal
communication.
The sender conscientiously builds a larger frame
of reference for a healthy understanding to
develop.
This is also known as supportive communication.
Counselors, teachers, H.R. managers practice
transformational communication.
The important elements of transformational
communication are thinking, sensing, feeling,
intuiting
7. Corporate Communication:
This is how a company communicates with its
employees, dealers, stakeholders, customers.

Various departments like advertizing, public
relations,
sales
and
marketing,
finance,
business promotion, production and human

resource play a key role.
10
8. Group Communication:
Group discussions face to face, facilitate this
type of communication.
A
successful group meeting allows each
member to interact in a climate of open

exchange of thoughts.
The spirit of a good group lies in its respect
for shared values and beliefs.

11
The Process of Communication:

The sender
The sender has an idea
The sender encodes the idea into a message
The message travels through a channel
Noise in the transmission process
The receiver gets the message
The receiver decodes the message
The receiver provides the feedback
The frame of reference of the sender and the
receiver
The context of the receiver
12
Communication Networks in an Organization:

They are primarily of two types:
1.
Formal Network of Communication
2.
Informal Network of Communication
13
Formal Network:
This is the chain-of-command as laid down by
the management.
Modern day organizations encourage a lot of open
communications.
Open communication helps the people at the top
to know what is happening in the trenches.

Still
most
organizations
have
certain
hierarchical chart that encourages employees to

follow its flow.
14
The organizational chart of a company will show

that information mainly flows in 3 directions:
Downward
Upward
Horizontal
15
Downward Flow:
Superiors
send
information
to
their
subordinates.
It is aimed at impressing the organizations
mission and vision upon the subordinates.

The superiors can also provide feedback for
correction of errors so that subordinates can

work with a clearer sense of responsibility and
commitment.
16
The barriers to downward communication are:

Long line of communication between the CEO and
the lowest level of employees.

Superiors perception of subordinates and vice
versa
Element of mistrust
Lack of contact with the superior
G.E. has launched a program that allows managers
to
directly
communicate
with
the
employees
through intranet, video conferencing etc.

17
Upward Communication:
Information sent by subordinates to their
superiors.
Usually they are problems, status updates,
unsolved
problems,
approvals
for
implementation of a business practice, etc.

18
The barriers to upward communication are:

People may distort information to hide their
incompetence, get bonuses, or just impress

the boss for promotion.
Mistrust of upper echelons by subordinates.
Waiting for the right time to break the bad
news.
19
Horizontal Communications:
Communication between employees at the
same organizational level.

Interdepartmental
between
communications
marketing
and
e.g.
production,
accounting and sales etc.

Employees
may
enjoy
the
congenial
environment since there is no boss.

20
The barriers to horizontal communications are:

Existence of professional rivalry.
Absence of authority makes the process ineffective
Achievers may assume that they are the superiors
Information sharing may not exist
In a nutshell ego, prejudice, turf wars,

territoriality, jealousy, rivalry and a superior
attitude
21
Informal Communication Network:

They have inherent problems of command and
control.
Also know as grapevine it is a network of who
talks to whom.
Generally, grapevines are linked with gossip and
rumors.
Grapevines exist because this information that is
unavailable through official channels is powerful.
Organizations that control the grapevine prevent
rumors and misinformation from creating chaos.
22
Homework:
1.What are some the drawbacks of the
grapevine or informal network?

2.What are the ISEP & ISEC models?
23

CS 3

Caricato da

Informazioni sul documento

Descrizione originale:

Titolo originale

Copyright

Formati disponibili

Condividi questo documento

Condividi o incorpora il documento

Opzioni di condivisione

Hai trovato utile questo documento?

Questo contenuto è inappropriato?

Copyright:

Formati disponibili

CS 3

Caricato da

Copyright:

Formati disponibili

Communication is a skill

that you can learn. It is

attitudes, beliefs and impressions.

means. These 3 vs must act in tandem.

through the process of thinking and feeling.

is how the person establishes an

understanding of the information.

through this thought process.

open up and tend to reveal what is on their

in terms of employee mentoring, customer

organizations are likely to underperform or fail.

instructions information is passed on to the people

organization to the stakeholders and to the

changes in policies, new projects, mergers etc.

in groups outside the organization, converse,

know the social skills of greeting one another,

employees, dealers, stakeholders, customers.

business promotion, production and human

successful group meeting allows each

member to interact in a climate of open

for shared values and beliefs.

The Process of Communication:

Communication Networks in an Organization:

Formal Network of Communication

Informal Network of Communication

to know what is happening in the trenches.

hierarchical chart that encourages employees to

The organizational chart of a company will show

mission and vision upon the subordinates.

correction of errors so that subordinates can

The barriers to downward communication are:

the lowest level of employees.

through intranet, video conferencing etc.

implementation of a business practice, etc.

The barriers to upward communication are:

incompetence, get bonuses, or just impress

same organizational level.

accounting and sales etc.

environment since there is no boss.

The barriers to horizontal communications are:

In a nutshell ego, prejudice, turf wars,

Informal Communication Network:

grapevine or informal network?

Potrebbero piacerti anche