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Organizational Background
What does the organization do?
Why do they do that? (Beliefs)
Present Situation
Situational Analysis
Internal
External
Situational Analysis
Strengths
Weaknesse
s
Opportunit
ies
Threats
Strengths
People
Group Leader from Burundi
Role Model in the form of JJ
Weaknesses
Lack of funding compared to competition; less funding for huge advertisements and fundraising
campaigns
Fundraising limited to network; JJs board and volunteers
Instability and lack of sustainability in target customers
Communication:
Social media presence but not engagement
Technology not effectively used
Focus on free or affordable means like free community newspaper compared to focusing on cost/effectiveness
Opportunities
Corporate sponsors
Help from bigger organizations such as Gates Foundation
Threats
EIC analysis: Cut throat competition; leading to difficult to engage donors since
they are much solicited to support many social causes
Funding environment due to the economic downturn which required all potential
sponsors and funders to review their budgets allocated to social programs. Case
with individual donors, business/corporate sponsors, clubs, associations,
foundations and all levels of government (municipal, provincial, and federal)
Big organizations such as World Vision will be more competitive because they
have huge budgets which allow them to hire staff that helps to facilitate their
work on field.
Burundi:
market has its own challenges as well due to unstable political environment
targeted customers are not educated enough to understand quickly the approach
Cost
Customer
Competiti
on
Capabilitie
s
Costs
Application of funds:
Needs $ 50,000 to finance its programs (around $ 53,500- financial goal 2013)
Achieved ~$30,000 - unaccounted fiscal year 2013
$16,500 to sponsor the children
$25,000 to allow vulnerable community members to micro loans
$3,500 to pay our 3 part-time employees
extra $8,500 will be used to cover different costs such as exchange rate variation, bank fees, marketing, fundraising fees
Long term: Agri cooperative (2016) and Vocational school (2018): $150,000
Sources of funds:
Board contribution: $1,450
Members and other individual contribution: $15,000
Online fundraising (Website, Facebook, Twitter, direct email): $1,050
Annual diner and silent auction: $6,000
Foundation grants: $8,500
Government grants: $15,000: Apply for grant worth $ 25,000
Farmers market: $6,500
Corporations: just 2 corps relationship (around $ 3-5000 expected)
Customer
Individual donors: currently primarily
this; restricted to JJs network
Business/corporate sponsors
Clubs
Associations
Foundations
Gates Foundation
Competition
Operates in a very competitive
market locally (Alberta) and
internationally (Burundi, country of
operation)
Big organizations such as World
Vision will be more competitive
because they have huge budgets
which allow them to hire staff that
helps to facilitate their work on field.
Capabilities
USP
HR good. People willingly putting
time and money (without charging)
Strong knowledge, experience and
understanding of Burundi from
ground zero
Canadian space
Remaining all areas not so good
Feasibility Analysis
Financial
Marketing
Financial Feasibility
This year(Hoping)
2 corporate relationship
5000
Government grant
15000
Farmers market
6500
Online fundraising
2000
Board contribution
1,450
Members and other individual contribution
15,000
Annual diner and silent auction
6,000
Foundation grants
8,500
59500(Hopeful)
Expenditure ->240 per child -> 240*30= 7200 -> hoping to double -> 14400
3 part time employee -> 3500
School equipment -> 6000
Marketing & fundraising -> 8500
Micro loans for farmers-25000
Marketing Strategies
Fund development Objective
Fundraising
Raise $35,000 from foundations and other granting agencies and government
Education
Improve e-mail communication tools
Website
Increase number of visits by 20%
Partnerships
Initiate new partnership with 3 businesses
Marketing Strategies
Donation Boxes
Foreign Funding
Financial
feasible
Social Media
Marketing
Strategy
Corporate
tie ups
Annual
charity
events
Retail
marketing
Exhibitions
to sell
indigenous
products
Alignment
with our
goal
Impact on
Funds
Long term
Sustainabil
ity