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Says Law:
The classical economists based their predictions about
full employment on a principle known as Says Law, the
creation of French economist J. B. Say (17761832).
According to Says Law, Supply creates its own
demand. In other words, in the process of producing
output, businesses also create enough income to ensure
that all the output will be sold. Because this theory
occupies such an important place in classical economics.
Full Employment:
As a consequence of their faith in Says Law and the
flexibility of wages and prices, the classical economists
viewed full employment as the normal situation. They
held this belief in spite of recurring periods of
observed unemployment. By the mid 1800s,
economists recognized that capitalist economies tend
to expand over time but not at a steady rate. Instead,
output and employment fluctuate up and down,
growing rapidly in some periods and more slowly, or
even declining, in others.
Laissez-Faire:
The classical theorists belief in the economys ability
to maintain full employment through its own internal
mechanisms caused them to favor a policy of laissezfaire, or government by nonintervention. Society was
advised to rely on the market mechanism to take care
of the economy and to limit the role of government to
the areas where it could make a positive contribution
maintaining law and order and providing for the
national defense, for example.
Wage/Price rigidity:
Keynes argued that the classical assumption of highly flexible
wages and prices was not consistent with the real world. According to Keynes, a variety of forces prevent prices and wages
from adjusting quickly, particularly in a downward direction.
First, markets are less competitive than the classical theory
assumed. Keynes saw that many product markets were
monopolistic or oligopolistic. When sellers in these markets
noted that demand was declining, they often chose to reduce
output rather than lower
prices. And in labor markets, particularly those dominated by
strong labor unions, workers tended to resist wage cuts. As a
consequence, wages and prices did not adjust quickly; they
tended to be rigid or sticky.
Government intervention:
Because Keynes did not believe that a market economy
could be relied on to automatically preserve full
employment and avoid inflation, he argued that the
central government must manage the level of aggregate
demand to achieve those objectives. How could this be
accomplished? One approach was through fiscal
policy, the manipulation of government spending and
taxation in order to guide the economys performance.
Another approach would be to use monetary policy:
policy intended to alter the supply of money in order to
influence the level of economic activity.