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Introduction
Strategy evaluation and control is the sixth step in the
strategic management process. As we have read that well
executed strategy definitely ensures successful achievement of
organizational goals and objectives. But changes internal and
external environment of an organisation may not allow the firm
to achieve desired goals and objective. The environment
changes may takes place at any stage of strategy
implementation. Strategy evaluation and control done after
measuring results shall not help in taking corrective action. It
should be done in the early stage of strategy execution, to see
whether the strategy is successfully implemented or not and to
carryout mid-course corrections whenever necessary. Therefore
strategists should systematically review, evaluate, and control
the process of strategy implementation.
(B)
Milestone Reviews
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