PHYSIOTHERAPY CLINIC

BUSINESS MODEL

PRESENTED BY,
AKHILA REDDY
RADHIKA REDDY
SOUMYA. B

DEFINITION

A business model is the method of

doing business by which a company can
sustain itself -- that is, generate
revenue. The business model spells-out
how a company makes money by
specifying where it is positioned in the
value chain.

A Business model

is the organization of product, service and

information flows through an architecture,
a source of revenues to the organization,
a source of benefits to suppliers and to
customers.
A business model should have a marketing
strategy.

THE BUSINESS MODEL WE STUDIED

We have studied a PHYSIOTHERAPY CLINIC

named Vijaya Medicare in Rajiv nagar.
Objective To understand the services provided
and the revenue generated by the clinic i.e to
know the business model.

Type of
service

Revenue No. of Total

per
patie reven
service nts
ue
provided

IFT

400

52

20800

ULTRASOUND

350

38

13300

TRACTION

350

26

9100

SWD

500

4000

Microstim genius
Stimulator
Exercise therapy

450

10

4500

150

73

10950

Overhead costs

Fixed costs

Electricity 1000

IFT 30000

Assistant physiotherapist
8000
Housekeeping 500

Ultrasound 18000

Watchman 300

Traction 20000
SWD 25000

Drinking water 250

Stimulator 15000

Newspapers and Magazine

150
Rent 7000

Exercise therapy equipment

20000
Computer 20000

Stationary- 5000

Tv 10000

Gel for treatment - 500

Furniture and partitions 45000

A/C 35000

Fans 2500

Glow board 7000

COST PER MONTH

Taking the life of the equipment and other fixed

cost for 10 years
Fixed cost per month = (fixed cost/10)/12
= (247500/10)/12
= 2062.5 Rs
Overheads cost per month = 22,700 Rs
Total costs per month = 22,700+2062.5 =
24,762.50 Rs
Revenue per month (on average) = 62,650 Rs

40000
35000
30000

25000
20000
Num of
pt's

15000

FC
10000

Revenue
from IFT

5000
0

5 10 15 20 25 30 35 40 45 50 55 60 65 70 75 80 85 90 95

45000
40000
35000
30000
25000
20000
15000
10000
5000
0

No. of pts
FC
Revenue from
Ultrasound

50000
45000
40000
35000
30000
25000
20000
15000
10000
5000
0
10 20 30 40 50 60 70 80 90 100 110 120 130

no. of pts
FC
Revenue from Traction

40000
35000
30000
25000
No of pts
FC
Revenue from SWD

20000
15000
10000
5000
0

5 10 15 20 25 30 35 40 45 50 55 60 65 70 75

45000
40000
35000
30000
No of pts
FC
Revenue from
Stimutors

25000
20000
15000
10000
5000
0

5 10 15 20 25 30 35 40 45 50 55 60 65 70 75 80 85 90

140000
120000
100000
80000
60000
40000
20000
0

No of pts
FC
Revenue from ET

AUGUST

Sales

62,650.00

Net Sales

62,650.00

Cost of Goods Sold

0.00

Gross Profit
Operating Expenses

62,650.00

Salaries & Wages

8,000.00

Depreciation Expenses

2,062.50

Office Expenses and stationary

5,000.00

Rent Expense

7,000.00

Maintenance Expenses

2,200.00

Gel expence

500.00

Total Operating Expenses

24,762.50

Operating profit

37,887.50

Interest Income (Expense)

Income Before Income Taxes

0.00
37,887.50

Income Tax Expense

0.00

Net Income

37,887.50

PROFITABILITY RATIO

Gross profit margin=Gross profit/net

sales= 1
Operating margin=operating income/net
sales=0.604
Profit margin=net profit/net sales= 0.604


Breakeven for each service provided

COMPETITIVE ANALYSIS
FACTORS

Service

ELITE
PHYSIO
CLINC
Affordable
Average
Affordable
price
Publicity
Quick

Expertise

Skill

Equipment

Company
Reputation
Appearance

Average

Good

Walk-in,
Appointment
Basis
Skill,
Equipment
Good

Average

Good interiors

Good

Sales Method

Word of mouth Marketing

Price
Quality
Selection

SHREYA
PHYSIO
CLINIC
High
Good
Marketing

VIJAYA PHYSIO
CLINIC

Waiting time

Moderate
Good
Connectivity

Referrals and
word of mouth


THANK YOU