JUST DIAL IPO

Harshvardhan 13
Santosh Swamy 54
Hardik Uchil 57

About Just Dial

Was founded by Mr.V.S.S.Mani in the year 1996.
Launched its mobile and mobile internet services
in the year 2007.
It was started with a few pieces of borrowed
furniture, rented computers, a 3x5 feet
garage taken on hire and a seed capital of
Rs.50,000.
As of March 31,2003 Just Dial had 7,457
employees.

Business Model
The company with around 9,000 employees in 2014 works in area
defined teams, with a combination of Outbound, Sales, Inbound,
Technical and QA processes.
It is a listing company and receives around 1.9 million calls every day
on its number.
Users and prospective customers call on its main service number and
ask for a particular service provider.
Based on keywords the customer is looking for, the lead is passed to
many service providers in the local area.
The vendors can then call the lead generated through Just Dial.
The competition is controlled by bidding for the position in the listing.
The higher is the amount paid, the more leads you get.

BRAND AMBASSDOR

SERVICES BY JUST DIAL

The IPO
On March 20, 2012, Justdial had obtained approval from Securities and
Exchange Board of India (SEBI) for its proposed Initial public offering (IPO).
JustDial had initially filed its draft red herring prospectus with SEBI to raise
Rs 360 crore in August 2011, however the company shelved its plans in June
2012, due to a sharp fall in the markets and raised Rs 327 crore from its
existing private equity investors, Sequoia Capital and SAP Ventures, with
Sequoia Capital leading the funding round with a Rs 305 crore investment.
In August 2012, JustDial had re-filed its DRHP with SEBI and was looking to
sell 9.55 million shares of face value Rs 10 each, in return for 13.53% stake in
the company.
This includes 4.03 million shares held by SAIF Partners, 2.51 million shares
held by Tiger Global Four JD Holdings, 1.55 million shares held by Tiger
Global Five Indian Holdings, 1.04 million shares held by Sequoia Capital,
347,142 shares held by EGCS and 64,779 shares held by SAP Ventures.

Details of the IPO

IPO Lead Managers: [Book Running Lead Managers]: Citigroup
Global Markets India Private Limited and Morgan Stanley India
Company Private Limited
Issue Open: May 20,2013 to May 22,2013
Issue Type:100% Book Built Issue IPO
Issue Size:17,497,458 Equity Shares of Rs. 10 amounting to Rs.
919.14 Crore
Face Value: Rs. 10 Per Equity Share
Issue Price: Rs. 470 - Rs. 543 Per Equity Share
Market Lot: 25 Shares
Minimum Order Quantity: 25 Shares
Listing At: BSE, NSE, MCX

 IPO Grading: This offer was graded by CRISIL Limited as 5/5

which indicated that the fundamentals for this offer are strong
relative to other equity securities listed in India.
Just Dial has offered a discount of 10% to the floor price to the
retail individual investors.
Just Dial has adopted a 'safety net' scheme for its retail investors as
proposed by the capital market regulator SEBI, where the company
promoters assure that they will buy back shares from the retail
applicants at the IPO issue price, if its stock falls sharply (20%
below issue price) during the first six months after listing.
The promoters of the company listed for the IPO were : V.S.S.
Mani, Anita Mani, Ramani Iyer and V.Krishnan

Current Status of Just Dial