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Fecundity
How likely is it to produce more?
Purity
How free of pain is it?
Extent
The number of people affected by
it.
Rule Utilitarianism
Doing a utilitarian analysis for every moral
choice is virtually impossible.
Thus, most contemporary utilitarians prefer
rule utilitarianism.
Rule Utilitarianism: Follow the rules that, in
the long run, produce the most overall utility.
With rule utilitarianism, the utilitarian analysis
is done only once, when deciding which rules
to follow.
After that, moral choice is just a matter of
following the rules.
Objections to Utilitarianism
Its a pig morality.
Humans are too noble for a morality
that only seeks to maximize
pleasure and minimize pain.
Benthams response:
Get over it!
Humans are nothing more than
pleasure seekers and pain
avoiders.