Fabulyzer profiles

Georgina Sweeting, Anna Melkonyan, Katya Selivonchik, Sam Williams &

Christopher Kaul

Interested: YES/NO
Kati
e
Swe
eting
No

Raul
Garci
a
Yes

Geor
ge
Govi
er
Yes

Tom
Laidl
aw
Yes

Rica
rdo
Sorin
o
No

Kim
Hold
en
Yes

Remi
Akib
o
Yes

Gino
River
a
No

Mari
a
Chav
ez
Yes

Tony
Jam
es
No

Vale
riya
Miro
shni
kova
No

Alexi
s
mont
es
Mayb
e

Karin
a
Shly
k
Yes

Valer
iya
Mos
kale
nko
No

Davi
d
Tevn
ell
No

Nata
lya

Fran
k

Lola
Briss

Grig
ory

Tho
mas

Favourite Buyer Personas 1

Tom Laidlaw

Needs:

Age

27

Marital Status

Single

Education Level

College

Profession

Personal Trainer

Exercises

Every day

Where?

Gym, outside

Main exercise
goal

Healthy lifestyle,
gain muscle

-Competitive advantage over competing personal

trainers in the area
-Keep clients interested
-Appropriate exercise for triathlon preparation
-Build muscle
-Open to change/new things

Problems:
-Already has fitness technology (FitBit)

Favourite Buyer Personas 2

Maria Chavez
Age

51

Marital Status

Married

Education Level

College

Profession

Personal Trainer

Exercise

5 times a week

Where?

Gym/Park

Main Exercise
Goal?

Healthy lifestyle,
To relieve Stress

Needs:
- Use as a benefit that other trainers might not have
- Clients want to know what exercises burn the most
fat
- Always in open to new ideas and new experiments to
improve health

Problems:
- Not as tech savvy as other trainers

Favourite Buyer Personas 3

Ani Manukyan
Age

21

Marital Status

Single

Education Level

Undergraduate

Profession

Student

Exercises

3 times a week

Where?

Gym

Main exercise
goal

Lose weight,
stay fit

Needs:
- Live a healthy lifestyle
- Lose weight
- Release stress from the everyday life

Problems:
- Price sensitive

Favourite Buyer Personas 4

Karina Shlyk

Needs:

Age

22

Marital Status

Single

-Stay fit

Educational
Level

College

-Always feel energetic

Profession

Key Account
Manager

Exercises

4 times a week

Where?

Gym ,dancing
studio

- Have a healthy lifestyle

Problems:
-Uses many different fitness
applications

Favourite Buyer Personas 5

Raul Garcia
Age

18

Marital Status

Single

Education Level

High School

Profession

Student

Exercise

5 times a week

Where?

Gym, Cheer
gym

Main Exercise
Goal?

Build muscle,
physical
appearance

Needs:
- To be consistent in workouts
- Regulate his results e.g. the effects of
exercise on his body
-Physically look good
-Uses exercise as a way to de-stress

Problems:
- On a student budget

Least Favourite Buyer Personas 1

Katie Sweeting

Needs:

Age

49

-Find exercise suitable that dont require the

strong use of arms due to a permanent injury+

Marital Status

Married

Education
Level

College

-Enjoy exercise, prefers group classes (social

aspect)

Profession

Unemployed
(Housewife)

Problems:

Exercises

4 times a week

Where?

Gym

Main exercise
goal

Healthy lifestyle,
have fun

-Not technologically advanced

-Never had an interest in using technology to help
with her goals. Prefers human help (old
fashioned)

Least Favourite Buyer Personas 2

Gino Rivera
Age

26

Marital Status

Single

Education Level

College

Profession

Business Man

Exercise

Playing Sports

Where?

Parks

Main Exercise
Goal

Try to stay fit

Needs:
-Help to stay active and watch fat intake, has a
very busy schedule hard to find time to workout
- Enjoys playing football with friends

Problems:
-Drinks a lot of beer
- Eats a lot of fast food

Least Favourite Buyer Personas 3

Needs:

Samer Alam
Age

22

Marital Status

Single

Education Level

Undergraduate

Profession

Student

Exercises

3 times a week

Where?

Home

Main exercise
goal

Build muscles

-Find time to workout due to busy schedule

-Gain muscles
-Increase stamina to be better in soccer

Problems:
- Does not like fitness technology

Least Favourite Buyer Personas 4

Grigory Pechurin
Age

20

Marital Status

Single

Education Level

Undergraduate

Profession

Student

Exercises

3 times a week

Where?

Gym

Main Exercise
Goal

Gain strength

Needs:
-Build muscle
- Gain strength and stamina to perform better in
thai boxing

Problems :
-Never tried fitness apps, not sure if it can help

Least Favourite Buyer Personas 5

Tony James
Needs:

Age

30

Marital Status

Single

Education Level

College

Profession

Professional
Dancer

- Fit in gym sessions as well as teach

Exercises

Everyday

Problems:

Where?
Main Exercise
Goal

Dance classes,
gym
Lifestyle,
physical
appearance

- Inspire his clients and students

- Have good time management to organise numerous
classes/workshops all over Spain

- Simply not interested

-On a budget
-Never been a fan of fitness technology