HR Outsourcing in

Footwear Industry
Group
Members
Amna Haider Roll No:42
Amna Sharif Roll No:43
Zeeshan Haider Roll No:45
Muhammad Ramzan Roll No:48

Pakistan footwear
Industry

STYLO

History
The story begins with a young man, Mr. Azhar
Hussain Siddiqui, who started out as a shoe
salesman in Lahores famous Anarkali Bazaar.
He started his own business in 1974 under the
name of Bano Chapal.
Since 1974, STYLO has grown to become the
leading female footwear brand across Pakistan
and has established itself as a household
name that has captured the imagination of
women who seek to express themselves with
style

Introduction
Stylo is a private sector organization
in shoe industry
Total number of employees in
organization are 1800.
Their HR department consist of 9
employees.

Functions performed by
HR Department.
Currently HR is performing following
functions:
HR Planning
Recruitment
Selection
Job analysis
Orientation & training
Employee benefits and compensation
HR audit
Succession planning etc

Role of HR Department
In stylo HR playing role of strategic
partner, who involved in making
strategic decisions in the
organization.
Their role is to helping people to use
their full potential with alignment of
the organizational goals.

No.

Stron agre disagr Stron

gly
e
ee
gly
agree
disagr
ee
HR department has
trained HR professionals
HR department gets
support from the line
managers in performing
its activities
HR department is
involved in making
strategic decisions of the
organization
HR department has to
perform administrative
tasks as well
HR functions are aligned
with business strategy
All HR functions are
aligned with one another

4
5
6

HR VS LINE MANAGER
HR activities are not delegated to
line managers because HR
department is in a support/facilitator
role with all department e.g hiring,
employee development, employee
retention etc.

HR Outsourcing
This organization is not outsource
any of its HR functions.
They have systematic HR
department and specialists of
respective HR functions.
According to them outsourcing
company do not meet their expected
results.

Outcomes of outsourcing
to the organization
Positive outcome

Negative outcome

If HR outsource some
of its functions then
their work load
reduces and they
focus on strategy and
planning can enhance.

Outsourcing company
may not perform with
the same zeal as our
own company.

Impact of HR outsourcing
After outsourcing any HR function,
the HR department could able to
focus on more strategic functions.
This is only possible if outsourcing
company deliver what is expected
and they are aligned strategically.

Plan to outsourcing in
future
They have not any plan to outsource
any of HR function.
According to them, they have no
need of outsource, their current
resources and systems are structured
enough to support HR department.

Pros & cons of outsourcing to

HR professional
Benefits

Drawbacks

HR outsourcing is
According to HR
beneficial to HR
department
professional
outsource
because their HR
companies have
administrative
not strategically
work reduces and
sound
their focus increase
understanding in
in making
relation with
strategic decisions
organization

SERVIS

History
Servis(orServis Shoes) is a
globalfootwearmanufacturer and
retailer with its acting head office
inGulberg,Lahore,Pakistan.The brand
is working under theServis Industries
Limited(SIL). It was established in
January 1928. Servis has seven brands
which are Calza, Cheetah, Don Carlos,
Liza, Skooz, Soul and Toz.

Introduction
Servis shoe company is a private
sector organization in footwear
industry.
They have 2500 employees in the
organization
In HR department there are 25
employees.

Functions performed by HR
department
Currently HR is performing following
functions:
HR Planning
Recruitment & Selection
Job analysis
Orientation & training
Employee benefits and compensation
HR audit
Succession planning etc

HR role
In servis, HR is a strategic partner
who involved in making strategic
decisions of organization.
HR perform a key role in filling a
communication gap b/w employer
and employee in order to run the
business affairs smoothly and
efficiently.

No.

Stron agre disagr Stron

gly
e
ee
gly
agree
disagr
ee
HR department has
trained HR professionals
HR department gets
support from the line
managers in performing
its activities
HR department is
involved in making
strategic decisions of the
organization
HR department has to
perform administrative
tasks as well
HR functions are aligned
with business strategy
All HR functions are
aligned with one another

4
5
6

HR VS LINE MANAGER
HR activities are not delegated to the
line managers.
Because every HR professional in the
company performs a specified tasks
according to their skills.

HR Outsourcing
This organization have no plan to
outsource its HR function.
Because their management policy do
not allow them to outsource any HR
function.

Outcomes of outsourcing
to the organization
Positive outcome

Negative outcome

To outsource some HR
functions the bonding
between employee
and employer become
strong.

Turnover rate
increases

Impact of HR outsourcing
According to them if HR outsource its
functions then HR department could
not be able to focus on more
strategic functions.
HR department already has
specialized resources for all HR
functions.

BATA

History
Bata was founded by three siblings
with a small inheritance in the town
of Zlin, Moravia on August 24, 1894.
It was one of the worlds first shoe
manufacturers; a team of stitchers
and shoemakers creating footwear
not just for neighbours, but for
distant retail merchants.

Introduction
Bata pakistan is a private sector
organization of footwear industry.
Total no of employees in the
organization is 3000.
Their HR department consists of 2025 members.

Role of HR
HR role is as a strategic partner, who
involved in making strategic
decisions of the organization.
HR participate in forming
organization strategic plan and align
their HR activities with those plans.

Functions performed by HR
department
Currently HR is performing following functions:
HR Planning
Recruitment & Selection
Job analysis
Orientation & training
Employee benefits and compensation
HR audit
Succession planning
HR communication & HRIS
HR audit
Retention programs
Talent management
Corporate social responsibility.

No.

Stron agre disagr Stron

gly
e
ee
gly
agree
disagr
ee
HR department has
trained HR professionals
HR department gets
support from the line
managers in performing
its activities
HR department is
involved in making
strategic decisions of the
organization
HR department has to
perform administrative
tasks as well
HR functions are aligned
with business strategy
All HR functions are
aligned with one another

4
5
6

HR VS LINE MANAGERS
They are not delegating their HR
activities to the line managers.
Because all employees of HR
department have complete grip to
their specified areas and they
perform their well.

HR Outsourcing
Bata is currently outsource their
training activites.
They only outsource their general
trainings like leadership, health &
safety etc.
Their outsource vendors are from
some Gujranwala outsource
company.

Reasons for Outsourcing

To get specialized expertise in
concerned area.
To focus on core HR strategies.
To provide quality services to
employees.

Problems of outsourcing
There is a culture differences in their
company and the outsourcing
company.
In beginning it is very difficult for
them to fit in organizational culture
due to which desired results are not
received easily.

Factors considered while

selecting vendors

Vendors knowledge of the industry.

Cost of vendors services
Location of the vendor
Reputation of the vendor

Results of outsourcing
Their vendor services are satisfactory
and desired results are achieved.
Skills of their employees enhanced
after training which is ultimately
beneficial for the achieving
organizational goals.

Positive outcome of outsourcing

Learning opportunity and the skill set
of their employees enhances and
they are better able to sustain a
competitive edge.

Future plans
In future bata will not outsource any
other function of its HR activities.
Because they have expertise in other
activities.

Benefits of outsource to HR
professional
After outsourcing HR department will
able to focus on more strategic areas
because HR outsourcing help in save
their time and they are more able to
execute their decisions.