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Lecture-15
Recap
Industry Analysis
External Factor Evaluation (EFE)
Matrix
Todays Lecture
Competitive Profile Matrix (CPM)
(CPM)
Ufone
Zong
Critical Success
Factor
Weigh Ratin
t
g
Advertising
0.20
Product Quality
0.10
Price Competition
0.10
Management
0.10
Financial Position
0.15
Customer Loyalty
0.10
Global Expansion
0.20
Market Share
0.05
Total
1.00
Telenor
Scor
e
Ratin
g
Scor
e
Ratin
g
Score
0.2
0
0.4
0.8
0
0.4
0.60
0.30
0
0.3
0
0.3
0.40
0.30
0
0.4
5
0.4
0.45
0.20
0
0.4
0
0.2
0.40
0.15
0
0.3
0
0.4
0
0.6
0
0.4
0
0.8
0
0.0
5
3.1
5
4
3
3
3
4
2
4
0
3.2
5
2.80
Ch.3-10
11
Example
12
Bargaining power
of suppliers
Rivalry among
competing firms
Bargaining power
of consumers
14
Governmental
Social
Environmental
Technological
Cultural
Political
Competitive
Economic
15
Identifies
firms
major
competitors and their strengths
& weaknesses in relation to a
sample firms strategic position
16
Summary
Competitive Profile Matrix (CPM)
17
Next Lecture
The Internal Assessment
Nature of an Internal Audit
Resource Based View (RBV)
Integrating Strategy & Culture
18