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Cultural Nuances in Global

Anti-Corruption Training

18 October 2012

Agenda

Introduction
Bribery and Anti-Corruption
Anti-Corruption Training
Cultural Issues in Corruption
Cultural Complications in Training
Tools for Evaluating Culture
Steps to Intercultural Competency in Training (and Beyond)

Copyright 2012 | SAI Global Ltd. | Confidential

About SAI Global


www.saiglobal.com/compliance

Partnering with clients to build organizational integrity by integrating ethics and


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All supported by in-house advisory services; adult learning and technology


integration specialists

Programs across 120 countries and over 45 languages

2011 SAI
Global
Ltd.Global
All Rights
Copyright
2012
| SAI
Ltd. Reserved.
| Confidential

Biography

Ethics and Compliance Consultant for SAI Global


Written practitioner and academic articles on culture, decision
making, and ethics.
PhD. candidate at University of Southampton (England) in
Business Ethics; dissertation focuses on how firm culture is
related to ethical decision making.
Previously, Director at iGate (Based in India with a 90% Indian
workforce)
Extensive international business experience as a business
strategy consultant for Accenture, including:

India

China

Australia

UK

Scandinavia

Copyright 2012 | SAI Global Ltd. | Confidential

Why countering bribery matters

More than 1 Trillion Dollars are paid in bribes globally each year.
(Word Bank)
$1 out of every $30 is being spent on bribes, often in the countries
that can least afford the diversion of resources. (Transparency
International)
Bribery is estimated to raise the cost of living in some countries
15% or more (Transparency International)
"Each time a company pays a briber it is contributing, even in a
small way, to perpetuating a system of corruption that embeds
poverty and inequality. Stopping this supply-side bribery is vital if
the fight against corruption is to be successful." Chandu Krishnan
While much bribery happens in the developing countries, many of
the recent bribery scandals have taken place in developed
countries.

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The legal framework to combat supply-side corruption

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Enforcement Trends

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Bribery and Corruption: Why the Concern?

Foreign Corrupt Practices Act

U.S. Law, enacted 1977

Anti-bribery and Books & Records provisions

Enforced by DOJ and SEC


Bribery Act 2010

UK law, enforced as of July 1, 2011

Enforced by Serious Fraud Office (SFO)


Most other countries have anti-bribery legislation

Enforced to varying degrees

Enforcement leaders are Germany, Norway,


Switzerland, US
Organization for Economic Cooperation and Development

The OECD Convention requires signatory countries to


criminalize the bribery of foreign officials.

Copyright 2012 | SAI Global Ltd. | Confidential

Bribery and Corruption: Why the Concern?

The laws are complicated and continuously evolving


US companies operating globally are subject to the laws of other
countries
Bribery and corruption enforcement activity continues to increase
in volume and sophistication
The penalties for violations are potentially enormous
Companies are responsible for the actions of associated third
parties
Personal liability exists for executives
Corruption scandals make headlines and can ruin companies and
individuals

Copyright 2012 | SAI Global Ltd. | Confidential

Bribery and Corruption: Why the Concern?

Bribery and
corruption
risks (and
liabilities)
exist beyond
your
corporate
boundaries

Risk Exposure

Corporation
Joint Ventures
Agents/Partners
Suppliers
Customers

Copyright 2012 | SAI Global Ltd. | Confidential

Bribery and Corruption: Why the Concern?


Penalties imposed upon violators can include fines, investigation, outside legal
fees, disgorgement, potential debarment and the possibility of prosecutions in
multiple countries
Additional onerous and costly repercussions can include the imposition of
monitors, audits, mandated reporting, and bolstered compliance programs
Company

Penalties

Other Associated
Costs*

Siemens AG

$1.6B

$1B

KBR/Halliburton

$579M

Not Disclosed

BAE Systems

$400M

Not Disclosed

Pending

$106M

Baker Hughes

$44M

$50M

Daimler

$185M

>$500M

Weatherford

* Associated costs are conservative as


they only reflect disclosed amounts
Copyright 2012 | SAI Global Ltd. | Confidential

Bribery and Corruption: Why the Concern?

Copyright 2012 | SAI Global Ltd. | Confidential

Bribery and Corruption: Why the Concern?


2010 witnessed an 85% increase in enforcement actions over 2009, which was
also a record year
8 of the top 10 monetary settlements in FCPA history were reached in 2010

Source: 2010 FCPA Update, Gibson Dunn


Copyright 2012 | SAI Global Ltd. | Confidential

Bribery and Corruption: Why the Concern?


The Enforcement Trend is Likely To Continue
2010-Lanny Breuer announces that
DOJ is currently hiring additional
prosecutors in the Fraud Unit to
handle FCPA Cases

UK Bribery Act 2010 in force and includes


new bribery offenses, setting stage for
future enforcements

FBI has dedicated FCPA agents

German authorities more vigorously


prosecuting bribery cases since Siemens
settlement

SEC expanding FCPA focus; creates


FCPA unit in 2009 and opens new
office in San Francisco in 2010
Number of individuals prosecuted for
FCPA was 44 in 2009, up from 9 in
2008
OECD pledges to monitor anticorruption commitment and
enforcement by signatory countries

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Transparency International lauds


Germany, Norway, Switzerland, and US
as active enforcers of OECD
Convention
Australian Federal Police currently
investigating allegations of bribery by
Securency International

Bribery and Corruption: Why the Concern?


Additional Enforcement Techniques and Theories Are Being Utilized

Increased cooperation between US Department of Justice and other


governments, including use of Mutual Legal Assistance Treaties (MLATs) to
facilitate assistance
Increased effort to pursue foreign third parties, including foreign officials,
involved in bribery
FBI now using traditional criminal law enforcement techniques such as
wiretapping, surveillance, informants and undercover sting operations for
detecting and prosecuting bribery
DOJ enforcement strategy increasingly includes prosecution of individuals to
hold them accountable and gain leverage over corporations
Use of Travel Act to criminalize commercial bribery, making all bribery of
concern to US companies
No Double Jeopardy
Copyright 2012 | SAI Global Ltd. | Confidential

The Regulations: FCPA & UK Bribery Act Details


FCPA

UK Bribery Act 2010

Corporations registered in the U.S. (issuers), domestic


concerns (individuals and corporations), and non-U.S.
registered foreign companies under certain circumstances
Applies to employees and agents

British nationals and corporations


Commercial organizations which have a business presence
in the UK*
Applies to associated persons

Bribery of foreign officials


Deceptive books and records

Paying or receiving commercial bribes *


Bribery of foreign officials
Failure to prevent bribery *

Facilitating payments (exception)


Payment lawful under written laws of foreign country
(defense)
Bona fide expenditure related to the promotion of products or
services or performance of a contract (defense)
Corrupt intent required

Company had adequate procedures in place to prevent


bribes*
No exception or defense for facilitating payments*
No exception or defense for bona fide expenditures*
No corrupt intent required*

Penalties

Criminal penalties up to $2,000,000 and five years


imprisonment per violation
Add'l penalties may be levied under other laws
Civil fines, debarment, disgorgement, private actions also
likely

Enforcing
Authority

Department of Justice (DOJ) - criminal


Securities Exchange Commission (SEC) - civil

UK Serious Fraud Office (SFO)

Of Interest

Books and Records provision greatly expands jurisdiction


and penalties
Effective ethics and compliance programs can lower
culpability score under Federal Sentencing Guidelines

Draft Guidance has been released for comment


Act in force as of July 1, 2011. Not retroactive.
*Different from FCPA
**Not written in Act, but appears possible

Jurisdiction

Prohibitions

Defenses &
Exceptions

Copyright 2012 | SAI Global Ltd. | Confidential

Criminal Statute only


Up to 10 years in prison
Unlimited fines *
Mandatory debarment under UK Public Contracts Regulation
2006**

What Does it Mean to Me?


Components of an Effective Program-USSG & Recent DPAs

Risk assessment
Clear anti-corruption culture supported by board & senior officers
Regular reporting to Board on anti-bribery and corruption initiatives
Code of Conduct and relevant written policies prohibiting bribery
Clear procedures for hiring and conducting due diligence on 3rd
parties (background investigations)
Ongoing assessments of 3rd party risk
Training & communication plans for employees and third parties
Appropriate and consistent disciplinary procedures
Well advertised hotline and strong anti-retaliation policies
Rapid and thorough investigation capabilities

Copyright 2012 | SAI Global Ltd. | Confidential

What Does it Mean to me?


Types of Organizations at Most Risk

Any global company that has a significant distribution channel, uses


a significant number of agents or engages in joint ventures
Oil, Gas and Energy (extractives)
Pharmaceutical, Medical Device and Healthcare
High Tech and Telecommunications (newest target)
Aerospace and Defense
Chemicals
Conglomerates

Copyright 2012 | SAI Global Ltd. | Confidential

What Does it Mean to me?


Countries with Most Risk (Transparency International)

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What Does it Mean to me?


Risk Posed to Corporations & Executives

Significant corporate fines


Reputational loss & front page headlines
Diversion from business
Personal liability (fines and/or prison) to senior management, board
members and anyone involved in the act of bribery
Dealing with monitor, management of Corporate Integrity
Agreement, etc.
Career derailment

Copyright 2012 | SAI Global Ltd. | Confidential

What Does it Mean to Me?


Factors Increasing Bribery and Corruption Risk

Industries relying upon government customers, contract work or


government approval
Use of 3rd parties, particularly in certain geographic regions
Reliance upon 3rd parties to interact with government officials
Inconsistent hiring and due diligence procedures (background
investigations)
Unclear gift policies and use of petty cash
Weak auditing function, or audits not directed towards this risk area
Lack of management commitment to ethical standards (eg. lack of
discipline for violations, or pressure to make sales at any cost)
Lack of training, communication, and awareness of policies
Lack of Ethics and Compliance resources
Culture of retaliation against whistleblowers

Copyright 2012 | SAI Global Ltd. | Confidential

What Does it Mean to Me?


Common Third Party-Related Red Flags (Non-Exhaustive)

The country where the transaction is taking place has a history of corruption, bribery or FCPA
violations.

The partner, consultant or agent was specifically recommended by a foreign official.

You are not clear or are suspicious about the reputation of a partner, agent or consultant
because they are not forthcoming with information.

The partner, consultant or agent will be interfacing with governmental officials

The requested method of payment is unusual for a business transaction, or cash is requested.
For example, the partner, consultant or agent requires that payment be made to a third party
or in some other country.

The partner, consultant or agent seems unqualified or lacks the resources to perform the
services offered. The only qualification the representative has is influence over foreign
officials.

The partner, consultant or agent has undisclosed principals, associates or subcontractor with
whom fees or commissions are split.

Copyright 2012 | SAI Global Ltd. | Confidential

What Does it Mean to Me?


Practical Advice

You cannot help your firm or yourself by participating in prohibited


behavior
Seek assistance from Legal or Compliance with questions and
before taking any actions
Do not turn a blind eye to suspicious behavior or circumstances
Pay attention to employees potentially exposed to corruption risk
Always ensure third parties are properly vetted and remain
compliant
Ensure your employees are trained and understand firm policies

Copyright 2012 | SAI Global Ltd. | Confidential

What Does it Mean to Me?


Practical Advice, cont.

Encourage employees to report suspected wrongdoing


Be careful with Gifts & Hospitality expenses.
Avoid facilitation payments
Pay particular attention to all dealings with foreign
governments (including government-owned businesses)
Help incorporate anti-bribery initiatives into standard
business processes
Help promulgate tone from the top

Copyright 2012 | SAI Global Ltd. | Confidential

Integrity has become a larger issue

Increased scrutiny by governments


New legislation like Dodd-Frank, UK Bribery Act, etc
Stakeholder demand for transparency
Fines and criminal prosecutions have reputational,
management and financial impact
Client and business partner requirement for partnerships
based on integrity
Global reach of companies increases span of risk
No one wants to be associated with an organization
that isnt ethical
Walking the walk and not talking the talk is more than an
oft-repeated phrase, but an expected part of what
organizations do

Copyright 2012 | SAI Global Ltd. | Confidential

Finding & fixing problems has become more difficult


due to both the volume & the complexity
Quality

ISO14000
European
Quality

ISO9000

SA 8000

CSR

FSG

GRI

WebTrust
National,
State/Provincial
&
SysTrust
Baldridge
IIA
EPA
AML
GuidanceLocal Jurisdictions
FFIEC
CMM CISA
USA
Turnbull
PATRIOT
CCGG
Antitrust

Competitive
Global
&
IRSMarkets
& Tax
AFL-CIO
Practices

Jurisdictions

TIAA
CREFF

AS 4269

NACD

HIPAA

OECD

SAS 94
NYSE
rules

AS 3806

Anti-Fraud

Human
Capital CMM

Used with permission of Corporate Integrity, LLC

COCO

FCPA

FDA

COBIT OFEHO
ISO 17709

ERM
GLBA
AS 4360

NIST

Employee Information

Outsourcing &
Extended Enterprise

Hiring & Retention


Whistleblowing
Prosecutorial Guidance
NASDAQ
Contingent
AntiHHS Guidance
rules
Workforce Harassment
Thompson Memo
M&A
Workplace Wage &
SOX
PCAOB
Legal Compliance
Violence
Hour
SEC

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Employment & Labor

Government Contracts

Whats the same and whats different

Size of an organization
Industry
Global reach
Specific regulations
Culture of the organization
Culture of the industry
Regional/country culture

Copyright 2012 | SAI Global Ltd. | Confidential

Culture is what is assumed

Greetings:

U.S: One handed handshake

Japan: Bowing and accepting a handshake.

Egypt: Kiss on both cheeks (depending on relationship)


Gifts

Japan: Exchanging gifts symbolizes the depth and


strength of a business relationship to the Japanese and
are usually exchanged at the first meeting. One is
expected to be prepared to reciprocate.

Germany: Giving gifts is considered inappropriate.

Muslim nations: No gifts of food during Ramadan.

China: Gifts are given upon leaving. Giving a gift of a


clock is bad luck.

Copyright 2012 | SAI Global Ltd. | Confidential

Culture is hard to talk about

Its nearly impossible to talk


intelligently about corporate
culture.
Culture means different things
at different levels of analysis.
You only notice it when its
different from your own/when
someone makes a mistake.

Copyright 2012 | SAI Global Ltd. | Confidential

Specic to the individual

Inherited and learned


Personality

Specic to group or category

Universal

Culture

Human Nature

Learned

Inherited

Layers of Social Abstraction

Individual

team

functional

Copyright 2012 | SAI Global Ltd. | Confidential

organizational

social identity
group

national/
societal

Hofstedes Dimensions of Culture


Hofstede (1997) has postulated five different work-related values
which characterize different cultures around the globe Power distance index (PDI): Power distance is the extent to
which the less powerful members of organizations and institutions
(like the family) accept and expect that power is distributed
unequally.
Individualism (IDV) vs. collectivism: The degree to which
individuals are integrated into groups.
Masculinity (MAS), vs. femininity: The distribution of emotional
roles between the genders.
Uncertainty avoidance index (UAI): a society's tolerance for
uncertainty and ambiguity.
Long term orientation (LTO), vs. short term orientation: First called
Confucian dynamism, it describes societies time horizon.

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Dimensions of Culture: U.S.A.

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Dimensions of Culture: Brazil

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Dimensions of Culture: China

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Dimensions of Culture: India

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dissimilar from the Eastern European.


Co untry Clusters Ac cording to GLOBE

Figure 1:

GLOBE Cluster Analysis

Ang
lo

E a st

er n

ce
Gr ee ry
ga
Hun nia
b
Al a nia
e
Sl ov nd
l
o
P a ia
Russ i a
rg
Ge o stan
akh
Ka z

E as t

uro
er n E

Af
r

Turk
e
Kuw y
a it
Egy
Mor pt
occ
Qa ta o
r

ica
n

le)

Zi m
Na babw
mi e
Za
mb bia
So Ni ge ia
r ia
(Bl ut h
ack Af
Sa rica
mp

pea n

Lat in Europae n

p a in
S
u l
Por tag
r ance
F

me
ric
Ec
an
El ua d
Sa o r
Co lva
d
lu
Bol mb i or
ivi a
Gu Br az a
i
Ar at em l
Co ge nt ala
Ve sta R ina
n
ic
Me ezuel a
xi c a
o

in
A
La
t

P
h i lipip n es
In d
o n e si a
M
a layis a
In dia
h
T ali and
Ir an

Copyright 2012 | SAI Global Ltd. | Confidential

Th A
e N us
S
(G w et t ri
h a
erm it
z er
Ge an S erla l an
rm pea nd ds
an kin
y g)

ic

ian
uc
nf

Midd
le

n
ma

Co

e
or g
ap n
ng Ko
Si ng an
Ho aiw ina rea
T
Ch Ko
h
ut pan
So Ja

oS utheast Asian

Can
ad
U. S. a
Aust A.
ra
Ir ela lia
Eng nd
Sout land
hA
(W h
ite S fr ica
Ne w a m ple)
Zeal
and

r
Ge

k
mar
Den and
Finl en
d
Swe

( er nch S peaki ng)


F

dic

Is rael
It aly
w itzerland
S

No r

6
4

An example of using public


domain data to predict
corruption risk.
Transparency International
Corruption Perception Index,
2010
Hofstede 2008
index

Power distance and


corruption

20

40

60
pdi

Copyright 2012 | SAI Global Ltd. | Confidential

80

Appendix A: Other Models of Culture

Copyright 2012 | SAI Global Ltd. | Confidential

Fons Trompenaars Dimensions of culture

Universalism versus particularism

Universalism: People place a high importance on laws, rules, values, and


obligations. They try to deal fairly with people based on these rules, but rules come
before relationships.

Particularism: People believe that each circumstance, and each relationship,


dictates the rules that they live by. Their response to a situation may change, based
on what's happening in the moment, and who's involved.
Individualism versus communitarianism

Individualism: People believe in personal freedom and achievement. They believe


that you make your own decisions, and that you must take care of yourself.

Communitarianism: People believe that the group is more important than the
individual. The group provides help and safety, in exchange for loyalty. The group
always comes before the individual.
Specific versus diffuse

Specific: People keep work and personal lives separate. As a result, they believe
that relationships don't have much of an impact on work objectives, and, although
good relationships are important, they believe that people can work together
without having a good relationship.

Diffuse: People see an overlap between their work and personal life. They believe
that good relationships are vital to meeting business objectives, and that their
relationships with others will be the same, whether they are at work or meeting
socially. People spend time outside work hours with colleagues and clients.

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Fons Trompenaars Dimensions of culture

Neutral versus emotional

Neutral: People make a great effort to control their emotions. Reason influences
their actions far more than their feelings. People don't reveal what they're thinking
or how they're feeling.

People want to find ways to express their emotions, even spontaneously, at work.
In these cultures, it's welcome and accepted to show emotion.
Achievement versus ascription

Achievement: People believe that you are what you do, and they base your worth
accordingly. These cultures value performance, no matter who you are.

Ascription: People believe that you should be valued for who you are. Power, title,
and position matter in these cultures, and these roles define behavior.
Sequential time versus synchronous time

Sequential: People like events to happen in order. They place a high value on
punctuality, planning (and sticking to your plans), and staying on schedule. In this
culture, "time is money," and people don't appreciate it when their schedule is
thrown off.

Synchronous: People see the past, present, and future as interwoven periods. They
often work on several projects at once, and view plans and commitments as
flexible.
Internal direction versus outer direction

Internal Direction: People believe that they can control nature or their environment
to achieve goals. This includes how they work with teams and within organizations.

Outer Direction: People believe that nature, or their environment, controls them;
they must work with their environment to achieve goals. At work or in relationships,
they focus their actions on others, and they avoid conflict where possible. People
often need reassurance that they're doing a good job.

Copyright 2012 | SAI Global Ltd. | Confidential

The GLOBE Project's Dimensions of Culture

Power Distance: The degree to which members of a collective expect power to


be distributed equally.
Uncertainty Avoidance: The extent to which a society, organization, or group
relies on social norms, rules, and procedures to alleviate unpredictability of future
events.
Humane Orientation: The degree to which a collective encourages and rewards
individuals for being fair, altruistic, generous, caring, and kind to others.
Collectivism I: (Institutional) The degree to which organizational and societal
institutional practices encourage and reward collective distribution of resources
and collective action.
Collectivism II: (In-Group) The degree to which individuals express pride, loyalty,
and cohesiveness in their organizations or families.
Assertiveness: The degree to which individuals are assertive, confrontational,
and aggressive in their relationships with others.
Gender Egalitarianism: The degree to which a collective minimizes gender
inequality. Future Orientation: The extent to which individuals engage in futureoriented behaviors such as delaying gratification, planning, and investing in the
future.
Performance Orientation: The degree to which a collective encourages and
rewards group members for performance improvement and excellence.
The Global Leadership and Organizational Behavior Effectiveness (GLOBE)

Copyright 2012 | SAI Global Ltd. | Confidential

42

Questions?

JAMES MEACHAM, CRISC

Ethics and Compliance Consultant,


Advisory Services
Compliance Americas
James.Meacham@saiglobal.com
www.saiglobal.com/compliance

Copyright 2012 | SAI Global Ltd. | Confidential

5637 E 2nd Street


Long Beach
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