HONDA CARS

SUBMITTED
BYMEGHA DASS
ILA KAMBOJ

HISTORY OF HONDA CARS

Began in 1948 by
Soinchiro Honda
In Los Angeles in 1959
1970s, major turning
point
In United States in
1982

BOARD OF DIRECTORS
Mr. Yusuf H. Shirazi- Chairman
Mr. Atsushi Yamazaki- President/CEO
Mr. Yukimistu Miyagi- Director / VP
Production
Mr. Takashi Nagai- Director
Mr. Shigeru Yamazaki- Director

MISSION AND VISION

Mission

Proceed always
Develop fresh ideas
Enjoy work and
strive constantly

Vision

Quality in all jobs

Reliable products

STRENGTH
Weakness
SWOT ANALYSIS
R& D
Innovation
Brand equity
Unique products
Popularity

Depends on north America

for 85% of its profits
Relies on Civic and Accord
for 55% of sales
Has failed to make a dent
in the small-car market

Opportunity

Threats

More fuel efficient and lower

pollution
Alliances are the best
opportunities for Honda
company
Emerging market
Can increase its production

Declining buyer consideration

Outdated inventory system
Accord is 18 months from a
redesign.
Sliding reputation
Losing its appeal

INNOVATIVE HONDA
ASIMO

Worlds most
advanced humanoid
robot
Respond to voice
commands and
recognize faces

... INNOVATIVE
Commitment to
safety

Protection to
drivers
Focuses on future
innovation to
invent safer ways
for people to drive
today

 INNOVATIVE HONDA!
PEDESTERIAN
SAFETY

Developed the most

advanced dummy in the
world, POLAR II
Measure the level of
injury in eight regions
HONDA better
understand the real world
dynamics

BUSINESS LEVEL STRATEGY

RESEARCH AND
DEVELOPMENT

One of the proudest

thing
Focus on durability,
reliability
Creative and
innovative technical
foundation


JOY OF SELLING

Heartfelt endeavors
into services
Responding to
changing values and
needs of customer
Focus on improving
customer relations


GLOBALISATION

Unifying its multiple

dealership channels
into a single
Strategies somehow
include the
globalization
Local operation
around the world

COMPETITORS IN MARKET

Audi
BMW
Bugatti
Caterham
Chevrolet
Ferrari
Fiat
Force Motors
Ford
Honda
Hyundai
ICML
Jaguar
Lamborghini

COMPETITORS

Mahindra
Maini
Maruti
Mercedes
Mini
Mitsubishi
Nissan
Porshe
Premier
Renault

COMPETITORS!

Rolls Royee
San
Skoda
Ssangyong
Tata
Toyota
Volkswagen
Volvo

BRIO VS I 10 AND A-STAR

ITS BRIO ALL THE WAY!

BASIS

HONDA BRIO

HYUNDAI I 10

MARUTI A STAR

PRICE

5,74,000

6,11,000

4,55,000

MILEAGE

18.4

16.95

16.98

SITTING
CAPACITY

AUTOMATIC
TRANSMISSION

5 SPEED

4 SPEED

4 SPEED

ENGINE

1.2L

1.2L

1L

POWER OF bhp

86

79

66

Nm OF TORQUE

110

111

90

AMONG SEDANS

CIVIC VS ELANTRA
BASIS

HONDA CIVIC

HYUNDAI ELANTRA

PRICE

12 Lakh

12Lakh

BASE ENGINE

1.8L

1.8L

FUEL CAPACITY

13.2gal

12.8gal

A\C WITH CLIMATE

CONTROL

Standard

NOT ANY

SITTING CAPACITY

WHEELS

ALLOY WHEELS

STEELWHEELS

???