General Overview - Cognition Cockpit

Are we satisfied with our product development results?
 Even with formal product development processes, risk

management plans, design controls, and strict regulatory
compliance mandates, companies still continuously experience
high costs, late release dates, irregular product performance and
product recalls.
 Companies struggle (and fail) daily with these challenges:
DELIVERING THE RIGHT PRODUCT
AVOIDING COMPLIANCE ISSUES
HITTING TIME TO MARKET GOALS
PREDICTABLE QUALITY/PERFORMANCE
Copyright © 2010 Cognition Corporation – http://www.cognition.us

How satisfied are the shareholders?
“… separation of wires that connect circuit to other

pacemaker components, such as the battery.”

What’s the big deal about time to market?
“…failed to launch in the lucrative fourth quarter...”

How can this happen to such a company?
“In a stunning and

unprecedented move, the
world's No. 1 automaker is
suspending U.S. sales of eight
recalled vehicle models to fix
accelerator pedals that stick and
halting production lines at plants
from Texas to Canada.”
January 27, 2010
“…stuck open accelerator...causes crash, injury, death.”

Are we building the right product?
“…resulting phone was functionally broken…”

Did a person die because the product failed?
“…shock button is covered and is not visible.

Therefore, the responder is not able to provide
therapy (shock).”
Are we spending too much time firefighting?
Cumulative Engineering Investment

Project Hours reported per month
Engineering Budget
Post Launch
“Firefighting”
Product Design
“Major firefights at launch still occur. Our best resources are

being pulled away to fix problems.”
Why do we see these troubles?

We believe technology is to blame
Silos
Never Work Out
Multiple Software Systems
We’ve come to believe three things:

1. It is impossible to develop efficiently with silos
2. 90% of failures occur between the silos
3. Integration between silos never works
It is impossible to develop efficiently with silos
 It’s hard to connect customer needs, requirements, tests, and risks…

 It’s hard to trace everything for safer compliance and understanding…
 It’s hard to nail down deliverables while still following best practices…
 It’s hard to study variation of critical parameters…
 It’s hard to get efficient data retrieval, change tracking, & notification…

What can help?

Our belief
 Companies need a Single Unified Model that handles all of it – a

system for capturing, tracing, and managing all the product
development data of their world.
Single Unified Model
Where the “lines” are even more important than the “circles.”
Cockpit - a unified model for product development
Users Finance
Marketing
MFG
Systems Development
Engineering
Project
Supply
Chain
Risk
Quality
Subject
Matter Standards/
Experts Design Regulations

Cognition offering
 The CockpitTM – a Web 2.0 Enterprise System
 A Unified Model for your PDP
 One environment
 One database
 One user interface
 One price
 One installation (lean Web deployment)
 One partner for training, support, IT
 One system that combines:
 VOC Management
 Requirements Management (INCOSE)
 Risk Management
 Test Management
 Critical Parameter Management (DFSS)
 Meeting and Action Management
Cognition offering
 The Unified Model brings three main breakthroughs:
 Everything is connected
 Everything is templated
 Everything is indexed

Everything is connected.

Parent Reqs
Action Items Mitigations
Tests Risks
Attachments Documentation
Sub Reqs
Everything is templated.
Cockpit Templates are dynamic documents with embedded

process steps that guide engineers through
Product Development deliverables.
As you use the templates, your product data is being captured and
a Unified Model is being created.

Customer/Business
How do templates help me get
Requirements
User Hazards
from “customer needs” to Launch?
Needs
Templates distill best practices
System/Product
Requirements
VOC/VOB/etc
VOC/VOB/etc
Requirements
Requirements
Hazard
Hazard
Assessment
Assessment
and Mitigation
into TurboTax-like process steps.
Definition
Definition and Mitigation
Planning
&&Weighting
Weighting Planning
Validation Tests
Producing standardized
System Risks
Meeting Minutes,
Interview Guides, System
Sub-System, Component &

System
Electronic Affinity Requirements
Requirements
Deliverables from project to project.
Process Requirements
Definition,
Definition,
Diagramming (KJ) Documentation
Documentation
&&Prioritization
Prioritization
Concept Selection, Pugh,

Benchmarking, Voting,
TestPlans
Plans RiskPlans,
Plans,
Attachments, Electronic Test Risk
&&Trace
Trace FTA&&System
FTA System
Notebooks, QFD, etc. Matrices
Matrices FMEA
FMEA
Verification Tests
Failure Modes
Automatic Status
Flow-downtoto
Tracking, Workflow Flow-down
Sub-System
Sub-System
States & Reporting Requirements
Requirements
Including CPM
Including CPM
Version Control, Baselining,

Visual Differencing,
Markups, Action Items, etc. Sub-System
Sub-System Sub-System,
Sub-System,
Verification
Verification Component
Component
TestProtocols
Test Protocols &&Process
Process
&&Trace
Trace FMEAs
FMEAs
Product data flows from one template to Transfer

the next,
Matrices
Matrices
Function Definition,
Cpk/PNC Computation,
resulting in improvement to efficiency and user
Monte adoption.
Carlo, DOE, etc. Launch
...
Everything is Indexed.
Time to Market
“Everything you put in the Cockpit

will be automatically crawled and indexed each night.
(with a supplied Google Appliance on your network, not public)”
“Every piece of research,

every interview, every VOC,
every requirement, every specification
every test, every protocol and V&V plan,
every risk, hazard, mitigation, PowerPoint, Visio,
Excel, meeting minutes, marketing document, business plan,
characterization study, etc.”
“The next morning and for months and years thereafter,

you will have sub-second retrieval of all of it.”
“Everything you put in the Cockpit

will be automatically crawled and indexed each night.
(with a supplied Google Appliance on your network, not public)”
“Every piece of research,

every interview, every VOC,
every requirement, every specification
every test, every protocol and V&V plan,
every risk, hazard, mitigation, PowerPoint, Visio,
Excel, meeting minutes, marketing document, business plan,
characterization study, etc.”
“The next morning and for months and years thereafter,

you will have sub-second retrieval of all of it.” Time to Market
Many questions can be handled quickly. For example:
Where do we stand today?

Time to Market
Management

When did we agree to use that vendor?

Meeting Minutes
Time to Market
Management

We’ve got 15 minutes left.

What action items are still open?

Action Items
Time to Market
Management

If we change something,
are we going to get nailed in an audit?

Parent Reqs
Action Items Mitigations
No.
Tests Risks
Attachments Documentation
Sub Reqs
Marketing Engineering
Changes are propagated to all departments.
Risk/Reliability Test/Quality

We spent a bundle on interviewing physicians.

What did we learn and which segments were most receptive?

Customer Segmentation
Right Product
Marketing

Changes are being made in Engineering.

Are my customer needs still satisfied and have
the right trade-offs been considered?

HOQ/QFD
Right Product
Marketing

If the FDA performs an audit,

are changes reflected correctly in my Requirements Documents?

Requirements Document
Compliance
Engineering

What are the trade-offs that

led to the selection of concept #1?

Pugh Concept Selection
Right Product
Engineering

Where do we stand with our V&V Plan?

Verification or Validation for Each Requirement
Compliance
Management

Can I trace every requirement to a test?

What tests are affected by that change?
Do I have to rerun the test?

Test and Requirement Traceability
Compliance
Test/Quality

Am I measuring against the

right acceptance criteria? Are my Protocols up to date?

Test Protocol
Time to Market
Test/Quality

Are any of my mitigations

affected by control changes?

HA, DFMEA, PFMEA, etc.
Compliance
Risk Manager

Do we have a library
of harms, hazards and failures?

Knowledge Reuse
Quality/Performance
Risk Manager

Can we finally get DFSS

integrated into our Process?
Yes, for example, you can now ask:
Where do we stand on our capability?

Status Reports
Quality/Performance
Management

Why was one of them red?

What is driving it? If we change it, what will be affected?

Critical Parameter Analysis
Quality/Performance
Engineering

What are we going to do about it?

Design Problem

Design Study and Change

Improved Capability
Time to Market
Quality/Performance
Engineering

And so on and so forth…

In the end…
Functions cannot be isolated;
department tools cannot be isolated;
and your requirements cannot be isolated.
The Cockpit is the one system that

brings them all together—satisfying the needs of
your hardware, software and process development groups.
Need Cockpit Where, ease of use and
Others
VOC Management X
ease of deployment are
key:
Requirements Management X • One environment
X
• One database
Test Management (V&V) X
• One interface
Critical Parameter Mgt X • One price
Risk Management X
• One installation
• One partner
The Cockpit is the go-to place for product development
A major competitive advantage.

Start with a pilot.
Your users will embrace it like nothing you’ve seen before.
Cognition Corporation
213 Burlington Road, Suite 109
Bedford, MA 01730
http://www.cognition.us
sales@cognition.us
781-271-9300 x241

General Overview - Cognition Cockpit

Caricato da

Informazioni sul documento

Copyright

Formati disponibili

Condividi questo documento

Condividi o incorpora il documento

Opzioni di condivisione

Hai trovato utile questo documento?

Questo contenuto è inappropriato?

Copyright:

Formati disponibili

General Overview - Cognition Cockpit

Caricato da

Copyright:

Formati disponibili

Are we satisfied with our product development results?

 Even with formal product development processes, risk

 Companies struggle (and fail) daily with these challenges:

DELIVERING THE RIGHT PRODUCT

AVOIDING COMPLIANCE ISSUES

HITTING TIME TO MARKET GOALS

Copyright © 2010 Cognition Corporation – http://www.cognition.us

“… separation of wires that connect circuit to other

Copyright © 2010 Cognition Corporation – http://www.cognition.us

“…failed to launch in the lucrative fourth quarter...”

Copyright © 2010 Cognition Corporation – http://www.cognition.us

“In a stunning and

“…stuck open accelerator...causes crash, injury, death.”

“…resulting phone was functionally broken…”

Copyright © 2010 Cognition Corporation – http://www.cognition.us

“…shock button is covered and is not visible.

Cumulative Engineering Investment

“Major firefights at launch still occur. Our best resources are

Copyright © 2010 Cognition Corporation – http://www.cognition.us

Never Work Out

Multiple Software Systems

We’ve come to believe three things:

 It’s hard to connect customer needs, requirements, tests, and risks…

Copyright © 2010 Cognition Corporation – http://www.cognition.us

Copyright © 2010 Cognition Corporation – http://www.cognition.us

 Companies need a Single Unified Model that handles all of it – a

Single Unified Model

Copyright © 2010 Cognition Corporation – http://www.cognition.us

 The Unified Model brings three main breakthroughs:

Copyright © 2010 Cognition Corporation – http://www.cognition.us

Copyright © 2010 Cognition Corporation – http://www.cognition.us

Cockpit Templates are dynamic documents with embedded

Copyright © 2010 Cognition Corporation – http://www.cognition.us

Sub-System, Component &

Concept Selection, Pugh,

Version Control, Baselining,

Product data flows from one template to Transfer

“Everything you put in the Cockpit

“Every piece of research,

“The next morning and for months and years thereafter,

“Everything you put in the Cockpit

“Every piece of research,

“The next morning and for months and years thereafter,

Many questions can be handled quickly. For example:

Where do we stand today?

Copyright © 2010 Cognition Corporation – http://www.cognition.us

Copyright © 2010 Cognition Corporation – http://www.cognition.us

When did we agree to use that vendor?

Copyright © 2010 Cognition Corporation – http://www.cognition.us

Copyright © 2010 Cognition Corporation – http://www.cognition.us

We’ve got 15 minutes left.

Copyright © 2010 Cognition Corporation – http://www.cognition.us

Copyright © 2010 Cognition Corporation – http://www.cognition.us

Copyright © 2010 Cognition Corporation – http://www.cognition.us

Changes are propagated to all departments.

Copyright © 2010 Cognition Corporation – http://www.cognition.us

We spent a bundle on interviewing physicians.

Copyright © 2010 Cognition Corporation – http://www.cognition.us

Copyright © 2010 Cognition Corporation – http://www.cognition.us

Changes are being made in Engineering.

Copyright © 2010 Cognition Corporation – http://www.cognition.us

Copyright © 2010 Cognition Corporation – http://www.cognition.us

If the FDA performs an audit,

Copyright © 2010 Cognition Corporation – http://www.cognition.us