marketing manager job description

The marketing manager job description includes elements such as: marketing
manager responsibilities, marketing manager skills, marketing manager
qualities, marketing manager abilities, marketing manager experience,
marketing manager job tools, marketing manager working conditions
Other useful materials for marketing manager career:
marketingmanagement123.com/23-free-ebooks-for-marketing-management
marketingmanagement123.com/175-free-marketing-forms
marketingmanagement123.com/16-free-tools-for-marketing-management
marketingmanagement123.com/top-82-marketing-KPIs
marketingmanagement123.com/top-19-marketing-job-descriptions
marketingmanagement123.com/101-marketing-interview-questions-andanswers

Key duties/responsibilities for marketing manager

1. Develop and manage marketing campaigns from concept to execution to
measurement
2. Develop marketing program business plans, create timelines, set budgets,
develop strategies and tactics, and execute
3. Collaborate with sales manager and channel managers to drive marketing
programs
4. Resolve issues and solve problems that may occur throughout the lifecycle
of a campaign or project
5. Report program milestones
6. Manage digital marketing efforts including, social media, SEO/SEM, list
development and online advertising
7. Develop tools and best practices to manage the execution of marketing
programs/projects

Key job qualifications for marketing manager

1. BS degree in business or marketing; MBA desirable.
2. 5 years or more of relevant experience.
3. Superior writing and editing skills and ability to demonstrate versatility in
writing formats, including online.
4. Knowledge of Salesforce, NetSuite, Goldmine, or related CRM systems.
5. Experience with Search Engine Optimization and Search Marketing
Optimization.
6. Proficient in HTML and MS Office.
7. Experience with social media platforms.
8. Proven experience in creating and executing successful online campaigns.
9. Background in digital audience analysis, market research, and web
analytics. Google Analytics preferred.
10. Experience with vendor management.

Format for marketing manager job description

A typical job description includes 4
main part as follows:
1. Job information
This part includes: job title, reporting
relationships, department, job
location, manager/supervisors title,
job code, purpose and objective of the
job.
2. List of main task
3. Contents of Job Specifications
Knowledg/education.
Skill requirements.
Experience.
Abilities. Ability include physical
ability, metal ability, aptitudes.
4. Contents of working conditions
Environmental conditions
Job hazards / safety
Machine, tools and equipments

KSA model in setting up job description

1. What is KSA model?
KSA model is a competency model of individual. KSA is the same KSAO.
KSA include Knowledge, Skills and Abilities (also called KSAs model) that an
applicant must have to perform successfully in the position.

2. Components of KSA:
Knowledge
A body of information needed to perform a task.
For example, Human Resources Knowledge include knowledge of personnel
recruitment, selection, training, compensation and benefits, labor relations and
negotiation, and personnel information systems.
Skills
Skills are the proficiency to perform a certain task.
For example, skill in operating computer peripherals such as printers.
Abilities
Abilities are an underlying, enduring trait useful for performing tasks.
For example, oral comprehension the ability to listen to and understand
information and ideas presented through spoken words and sentences.

Materials for marketing manager career:

Other useful materials for marketing
management that available at
marketingmanagement123.com
Top free ebooks for marketing management
Top free tools and techniques for marketing
management
Top skills for marketing management
Top free marketing job description templates
5 steps to writer write an effective marketing
job description
12 tips to write marketing job description
Top 12 tips for career development
Top 9 career path tips
Top 14 career objectives
Top 12 career promotion tips

Useful materials (continue)

Top 14 career objectives
Top 12 career promotion tips
Top 15 ways to search jobs
Top 7 cover letter samples
Top 8 resume samples
110 marketing interview questions with
answers
13 types of interview questions and how
to solve them
11 performance appraisal methods
(includes appraisal templates and forms)
Top 28 performance appraisal forms
Top 12 salary negotiation tips
Top 9 tips to get high salary

Fields related to marketing manager:

The above job description can be used for fields as:
construction, manufacturing, healthcare, non profit, advertising, agile,
architecture, automotive, agency, banking, budget, building, business
development, consulting, communication, clinical research, design, software
development, product development, interior design, web development,
engineering, education, events, electrical, exhibition, energy, ngo, marketing,
fashion, green card, oil gas, hospital, it, marketing, media, mining, nhs, non
technical, oil and gas, offshore, pharmaceutical, real estate, retail, research,
human resources, telecommunications, technology, technical, senior, digital,
software, web, clinical, hr, infrastructure, business, erp, creative, ict, hvac,
sales, quality management, implementation, network, operations,
architectural, environmental, crm, website, interactive, security, supply chain,
logistics, training, project management, administrative management, finance
The above job description also can be used for job title levels: entry level
marketing manager, junior marketing manager, senior marketing manager