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Class Discussion
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$11.4 trillion
71% of total gross domestic product (GDP)
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retailers
Mail order/telephone order (MOTO)
sector most similar to online retail sector
Sophisticated order entry, delivery, inventory
control systems
Copyright 2014 Pearson Education, Inc. Publishing as Prentice Hall
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Multi-Channel Integration
Types of integration
Online order, in-store pickup
Web promotions to drive customers to stores
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Financial analysis
How firm is performing
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Barriers to entry
Power of suppliers
Power of customers
Existence of substitute products
Industry value chain
Nature of intra-industry competition
Firm-specific factors
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Statements of Operations
Revenues
Cost of sales
Gross margin
Operating expenses
Operating margin
Net margin
Balance sheet
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Amazon
Bricks-and-clicks
Catalog merchant
Manufacturer-direct
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Vision:
Business model:
Financial analysis:
Strategic analysis/competition:
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Strategic analysis/technology:
Largest, most sophisticated collection of online retailing
technologies available
Future prospects:
In 2013, Amazon registered more than $31 billion in
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Service Industries
Travel
Professional serviceslegal, accounting
Business servicesconsulting, advertising, marketing,
and so on
Health services
Educational services
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Service Industries
Two categories
Transaction brokers
Hands-on service providers
Features:
Knowledge- and information-intense
Makes them uniquely suited to e-commerce
applications
Personalization and customization
Level differs depending on type of service
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Check balances
Pay bills
services
Number of people using mobile devices for financial
services is surging
Copyright 2014 Pearson Education, Inc. Publishing as Prentice Hall
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Multi-channel vs.
Pure Online Financial Service Firms
Online consumers prefer multi-channel firms
with physical presence
Multi-channel firms
interaction
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Financial portals
Account aggregation
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Complexity of process
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Price discovery
Online quotes
Influencing the offline purchasing decision
Copyright 2014 Pearson Education, Inc. Publishing as Prentice Hall
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Impossible to
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Hotel reservations
Car rentals
Travel packages
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Phony Reviews
Should there be repercussions to individuals
and/or businesses for posting false reviews of
products or services?
Can phony reviews be recognized and
moderated?
Do you rely more on some types of reviews
or comments on Web sites and blogs over
others?
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Online recruiting
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national marketplace)
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Social networking:
LinkedIn; Facebook apps
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