Documenti di Didattica
Documenti di Professioni
Documenti di Cultura
Bucharest
Livia Ditu
Mirela Stefan
1. Introduction
2. Creativity
3. Non-governmental Organizations
4. Creativity and NGOs
5. Generating Creative Ideas in NGOs
6. Case Study: AIESEC
7. Creativity in AIESEC
8. Conclusion
Since 1839;
The most effective voice for the concerns of ordinary people in the international arena;
Called by U.N. Secretary-General Kofi Annan the worlds new superpower.
Characteristics:
run by volunteers;
driven by their mission;
lack of bureaucracy;
accept ideas from everybody;
constraint by funding;
Classification:
By level of operation;
By level of orientation
By activities;
determines creation of new projects => further funding for the NGO;
an NGO needs to be original so that it can differentiate itself of others competitors;
the leaders have an important role in creating a flourishing environment for creative ideas;
the process of generating creative ideas should not take the form of scheduled meeting (most of
the great ideas that launched companies came by accident )
1. Brainstorming
Reverse Brainstorming
2. Brainwriting
6-3-5 Brainwriting
3. Electronic Brainstorming
AIESEC could be
considered as a clear
example of an environment
that promotes and
encourages creativity.
3. Divergent thinking - it
typically occurs in a
spontaneous manner, followed
by unexpected connections,
characteristics similar to the
way of being of an Aiesecer
The leaders have to find what drives the volunteers and sustain that motivation;
From the point of view of the members, the process of generating ideas inside
AIESEC is characterized by gaps which should be solved;
The process of generating new ideas should be modified and adapt according to each
organization mission and culture, as well as volunteers personality and work style.