Strategic Management

N. Chandrasekaran, Vice
President Currently, Take Solutions Ltd

P.S. Ananthanarayanan, Visiting

faculty at Bharathidasan Institute of
Management (BIM), Trichy

Oxford University Press 2011

Chapter 14

Case Analysis

Oxford University Press 2011

Case Analysis

Oxford University Press 2011

SIGNIFICANCE OF CASE METHOD

Helps an analyst to identify the basic
problems around complex business
situations
Aids

the process of thinking logically and

meaningfully in a given business situation

Understanding

theories

and

application

Oxford University Press 2011

of

SIGNIFICANCE OF CASE METHOD

Interpreting
and
weighing
the
available evidence that impacts a
business situation
The

case method facilitates the

recognition of the need for additional
information

The

case study, when approached in

groups, helps learners understand
how to reach a decision with the cooperation of others from different
domains and areas of strengths
Oxford University Press 2011

Approach to case solution

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Approach to Case solution

Use theoretical framework learnt in the

subject

Analyse issues why a framework could be

applied or otherwise

See your decision or solution set from the

perspective of the manager and how you
would accept

And then plan for recommendation and

implementation
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DIFFERENT FORMATS OF CASE

STUDY ANALYSIS

Case study as part of a discussion

Case study presented as a written

document

Case study as an oral presentation

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FINANCIAL ANALYSIS
Income

Statement/Profit & Loss Statement

Balance

Fund

Sheet

flow or Cash flow Statement

Key Financial Ratios

Activity

ratios

Liquidity

ratios

Profitability
Leverage
Market

ratios

ratios

Ratios

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KEY ASPECTS FOR DESIGNING SOLUTIONS

1. Identify main issue of the case and check whether it
relates to the core corporate level, business unit
level, functional level, or operational level.
2. Understand the vision and mission of the company
and see how the main problem relates to it. The
solution developed must be in line with the same.
3.Strengthsweaknessesopportunitiesthreats
(SWOT) analysis and identify key variables that will
have impact on the issue addressed.

Oxford University Press 2011

Contd..
4. Review the situation of the business case with
the tools and techniques of strategic analysis and
critically evaluate the approach to the situation.
5. Evaluate various options and recommend a
solution with adequate support data and
analysis.
6. Provide an implementation plan with resources
and budget, and other support systems and
policies.
7. Provide a feedback loop, evaluation criteria, and
trigger points for review
Oxford University Press 2011