A

STUDY ON
BUILDERS& BROKERS PERCEPTION
TOWARDS REAL ESTATE PORTAL WITH
REFERENCE TO CLICKPROPERTY

BY
SHAIKH MOHD AQUIL
Under the guidance of
PROF.VIJAY DHAMORE

COMPANY PROFILE
CLICKPROPERTY has early established their
corporate office in Aurangabad, Maharashtra and it
deals in Real Estate sector. It is founded by Mr.
Akshay Domkondwar& Mr. Yogesh Udgire.. Click
Propertyis is a team of professionals having technical
expertise; past experience in the field of Marketing,
Finance, Project Audit and Media for Real Estate
Sector With the great experience we have successfully
done projects in various cities like Pune, Mumbai,
and Aurangabad.

OBJECTIVES
To

find out awareness of builders and brokers towards real

estate portal in Aurangabad City.

To

know builders and brokers perception towards real estate

portals.
To

know the competitive position of ClickProperty in the era of

competitive market.

To

understand that how builders and brokers are benefited by

the real estate portals.

RESEARCH METHODOLOGY
RESEARCH DESIGN: Descriptive Research
DATA COLLECTION: Primary Data & Secondary
Data
RESEARCH INSTRUMENT: Questionnaire
TYPES OF ANALYSIS: Statistical
SAMPLING SIZE: 35
TIME DURATION: 2 MONTH
AREA OF STUDY: Aurangabad(M.H.)

DATA ANALYSIS & INTERPRETATION

Q.1) TYPE OF PROPERTIES DEALING IN:
Commercial,
13%
Residential, 17%

All, 65%

Agricultural, 5%

INTERPRETATION:
It was found that 65% respondents deal in all type of properties, 17 % deals
in residential properties, 13% deals in commercial properties and the
remaining 5% deals in agricultural properties.

SALES PROMOTIONAL ACTIVITIES UNDERTAKEN:

Other, 7%

Outdoor, 15%

Print, 41%
Internet, 30%

Television, 7%

INTERPRETATION:
It was found that the print media advertisement is the most important sales

promotional activity with 41% and after that most of the builders and brokers
use internet as a sales promotion activity. This will help the company in
designing the strategy for the advertisements.

FINDINGS
Builders

and brokers are not having preference towards a

particular portal. Most preferable is magicbricks.com and
99acres.com while clickproperty.in shows lack of preference.
10% of builders and brokers have visited clickproperty.in
80% of builders and brokers can easily understand the real
estate portal.
50% of builders and brokers are satisfied with the market
information through portal.
15% of builders and brokers are aware of the launching offers
by Click Property through brochures and catalogues.

CONCLUSION
The

major factors which builders and brokers consider while

using portal are cost, service and space on the portal.
Company

requires a strong marketing strategy to capture

market& to fight competition.
Awareness

Market

of the portal should be done effectively.

information of real estate portal should be promoted.

Competitors

promotional strategies should be closely watched.

SUGGESTIONS
Due

to stiff competition in the market Click Property should

focus on the quality of service and also try its best to meet
different kinds of requirements of the users.
Builders

and brokers problems or complaints should be solved

to the best of ability.
Company

should make their website user friendly so that more

and more people know about property deals.
Should

establish back office for customers.