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COMMUNICATION
INSTRUCTOR: DR. IFFAT S. CHAUDHRY
Chapter 1, Slide 1
CHAPTER 1
Career Success
Begins With
Communication
Skills
Instructor Only Version
2010 Thomson South-Western
Chapter 1, Slide 3
Introduction Activity
Form groups of 4 or 5
Introduce self to each & other
Identify at least 5 things that you all
have in common.
Identify a spokesperson to report
out.
Time: 5 minutes
Mary Ellen Guffey, Essentials of Business Communication, 8e
Chapter 1, Slide 4
What is Communication?
Transmission of information
and meaning from one person
or group to another.
Chapter 1, Slide 5
Job placement
Job performance
Career advancement
Success in the new world
of work
Chapter 1, Slide 6
Chapter 1, Slide 7
Information
as a
corporate asset
New
work
environments
Flattened
management
hierarchies
More
participatory
management
Trends in
the new
workplace
Innovative
communication
technologies
MaryMary
EllenEllen
Guffey,
Guffey,
Essentials
Essentials
of Business
of Business
Communication,
Communication,
8e 8e
Increased
emphasis
on teams
Heightened
global
competition
Chapter 1, Slide 8
MaryMary
EllenEllen
Guffey,
Guffey,
Essentials
Essentials
of Business
of Business
Communication,
Communication,
8e 8e
Chapter 1, Slide 9
Verbally or nonverbally.
By speaking, writing,
gesturing.
What kinds of
channels carry
messages?
Chapter 1, Slide 10
Hearing, reading,
observing
When is
communication
successful?
When a message is
understood as the sender
intended it to be.
How can a
Ask questions, check
communicator
reactions, dont dominate
provide for feedback? the exchange.
Mary Ellen Guffey, Essentials of Business Communication, 8e
Chapter 1, Slide 11
Psychological
barriers
Language
problems
Nonverbal
distractions
clothing, mannerisms,
appearance
Chapter 1, Slide 12
Faking
attention
pretending to listen
Grandstanding
Chapter 1, Slide 13
Ten Misconceptions
About Listening
1. Listening is a matter of intelligence.
FACT: Careful listening is a learned
behavior.
2. Speaking is more important than
listening in the communication process.
FACT: Speaking and listening are
equally important.
Mary Ellen Guffey, Essentials of Business Communication, 8e
Chapter 1, Slide 14
Ten Misconceptions
About Listening
3. Listening is easy and requires little
energy.
FACT: Active listeners undergo the
same physiological changes as a person
jogging.
4. Listening and hearing are the same
process.
FACT: Listening is a conscious,
selective process. Hearing is an
involuntary act.
Mary Ellen Guffey, Essentials of Business Communication, 8e
Chapter 1, Slide 15
Ten Misconceptions
About Listening
5. Speakers are able to command listening.
FACT: Speakers cannot make a person
really listen.
6. Hearing ability determines listening
ability.
FACT: Listening happens mentally
between the ears.
Chapter 1, Slide 16
Ten Misconceptions
About Listening
7. Speakers are totally responsible for
communication success.
FACT: Communication is a two-way
street.
8. Listening is only a matter of
understanding a speakers words.
FACT: Nonverbal signals also help
listeners gain understanding.
Mary Ellen Guffey, Essentials of Business Communication, 8e
Chapter 1, Slide 17
Ten Misconceptions
About Listening
9. Daily practice eliminates the need for
listening training.
FACT: Without effective listening
training, most practice merely reinforces
negative behaviors.
10. Competence in listening develops
naturally.
FACT: Untrained people listen at only 25
percent efficiency.
Mary Ellen Guffey, Essentials of Business Communication, 8e
Chapter 1, Slide 18
Keys to Building
Powerful Listening Skills
Stop talking.
Control your surroundings.
Establish a receptive
mind-set.
Keep an open mind.
Listen for main points.
Capitalize on lag time.
Mary Ellen Guffey, Essentials of Business Communication, 8e
Chapter 1, Slide 19
Keys to Building
Powerful Listening Skills
Listen between the lines.
Judge ideas, not
appearances.
Hold your fire.
Take selective notes.
Provide feedback.
Chapter 1, Slide 20
Nonverbal Communication
Eye contact, facial expression,
and posture and gestures send
silent messages.
Chapter 1, Slide 21
Nonverbal Communication
Time, space, and territory send
silent messages.
Time (punctuality and structure)
Space (arrangement of objects)
Territory (privacy zones)
Chapter 1, Slide 22
Nonverbal Communication
Appearance sends silent
messages.
Appearance of business
documents
Appearance of people
Chapter 1, Slide 23
MaryMary
EllenEllen
Guffey,
Guffey,
Essentials
Essentials
of Business
of Business
Communication,
Communication,
8e 8e
Chapter 1, Slide 24
MaryMary
EllenEllen
Guffey,
Guffey,
Essentials
Essentials
of Business
of Business
Communication,
Communication,
8e 8e
Chapter 1, Slide 25
Keys to Building
Strong Nonverbal Skills
Chapter 1, Slide 26
Keys to Building
Strong Nonverbal Skills
Associate with people from diverse
cultures.
Appreciate the power of appearance.
Observe yourself on videotape.
Enlist friends and family.
Chapter 1, Slide 27
Chapter 1, Slide 28
Dimensions of Culture
Context
Time
Orientation
Individualism
Culture
Communication
Style
Mary Ellen Guffey, Essentials of Business Communication, 8e
Formality
Chapter 1, Slide 29
Dimensions of Culture
Context
High-context cultures (those in Japan,
China, and Arab countries) tend to be
relational, collectivist, and contemplative.
Chapter 1, Slide 30
Dimensions of Culture
Context
Low-context cultures (those in North
America, Scandinavia, and Germany)
tend to be logical, linear, and actionoriented.
Chapter 1, Slide 31
Dimensions of Culture
Individualism
High-context cultures tend to prefer
group values, duties, and decisions.
Low-context cultures tend to prefer
individual initiative, self-assertion, and
personal achievement.
Chapter 1, Slide 32
Dimensions of Culture
Formality
North Americans place less emphasis
on tradition, ceremony, and social rules.
Other cultures prefer more formality.
Chapter 1, Slide 33
Dimensions of Culture
Communication Style
High-context cultures rely on
nonverbal cues and the total
picture to communicate.
Meanings are embedded at
many sociocultural levels.
Chapter 1, Slide 34
Dimensions of Culture
Communication Style
Low-context cultures
emphasize words,
straightforwardness, and
openness. People tend to
be informal, impatient, and
literal.
Chapter 1, Slide 35
Dimensions of Culture
Time Orientation
Time is precious to North
Americans. It correlates with
productivity, efficiency, and
money.
In some cultures time is
unlimited and never-ending,
promoting a relaxed attitude.
Mary Ellen Guffey, Essentials of Business Communication, 8e
Chapter 1, Slide 36
Chapter 1, Slide 38
Chapter 1, Slide 39
Chapter 1, Slide 40
END
Instructor Only Version
2010 Thomson South-Western