Gender

No Of Responses

Male

16

Female

Total

25

No of Responses
2
1.5
No of Responses

1
0.5
0
Very Good

Good

We were surprise to know that during the purchase of saree, a women is

accompanied with a men.

Age Group
Below 20 years
20 - 40 years
40 - 60 years
60 years and above
Total

No of Responses
0
22
3
0
25

No of Responses
0

Very Good
Good

All were above 23 Years as they were buying sarees for occasions only.

Marital Status

No of Responses

Married

25

Unmarried

Total

25

No of Responses
2.5
2
2
1.5

No of Responses

1
0.5
0
0

Very Good

Good

Everyone were married and they were in groups.

Educational Qualification
School level
UG level
PG level
Professional level
Total

No of Responses
6
15
3
1
25

No of Responses
2.5
2
2
1.5
No of Responses

1
0.5
0
0
Very Good

Good

We came to know that everyone we asked to fill questionnaire were

educated and had a basic knowledge of sarees.

Occupation
Agriculture
Business
Employment
Professional
Total

No of Responses
0
5
16
4
25

No of Responses
2.5
2
2
1.5
No of Responses

0.5
0
0
Very Good

Good

We came to know that everyone we asked to fill questionnaire were

educated and had a basic knowledge of sarees.

Income level
No of Responses
Below Rs.20,000
0
Rs.20,001 30,000
18
Rs.30,001 40,000
7
Above Rs.40,000
0
Total
25

No of Responses
0

Very Good
Good

Everyone had the ability to pay

Sources of Awareness
Advertisements
Family Members
Friends & Relatives
Neighbours
Total

No of Responses
4
12
8
1
25

No of Responses
0

Very Good
Good

Everyone had the ability to pay

Media of advertisement through which the respondents are aware of retail showrooms
Radio & Television
Newspaper & Magazines
Notices & Pamphlets
Posters & Banners
Internet & E-mails
Total

Response of the outlets to the

complaints made for the problems
0

Very Good
Good

No of Responses

0
1
10
14
0
25

Factors for buying No of Responses

Price
12
Quality
10
Collections
1
Hospitality
0
Advertisement
0
Brand Name
2
Total
25

Response of the outlets to the

complaints made for the problems

2.5

2
2
1.5

Response of the outlets to

the complaints made for
the problems

1
0.5
0
0
Very Good

Good

Whether the Celebrities influence the purchase of the customers No of Responses

Yes
2
No
23
Total
25

Response of the outlets to the

complaints made for the
problems
0

Very Good
Good

Sales promotional activities that influence the purchase of the

customers
Credit Points
Discounts/Offers
Celebrities
Gifts/Compliments
Refreshments
Total

Response of the outlets to the

complaints made for the problems
2.5
2
2

1.5
Response of the outlets to
the complaints made for
the problems

0.5
0
0
Very Good

Good

No of Responses

0
10
0
14
0
25

Opinion regarding price

Very High
High
Moderate
Low
Very Low

No of Responses
18
6
0
1
0

Response of the outlets to the

complaints made for the problems
2.5
2
2

1.5
Response of the outlets to
the complaints made for
the problems

0.5
0
0
Very Good

Good

Opinion regarding quality No of Responses

Very Good
Good
Moderate
Bad
Very Bad
Total

11
14
0
0
0
25

Response of the outlets to the

complaints made for the problems
2.5
2
2

1.5
Response of the outlets to
the complaints made for
the problems

0.5
0
0
Very Good

Good

Whether the customers have faced any problem in the textile outlet No of Responses
Yes
12
No
13
Total
25

Problem in the textile outlet

2.5
2
2

1.5
Response of the outlets to
the complaints made for
the problems

0.5
0
0
Very Good

Good

Kinds of problems
Quality Defect
Billing System
Less Collections
Poor Service
Delivery Problems
Total

No of Responses
8
0
4
0
0
25

Response of the outlets to the

complaints made for the problems
2.5
2
2

1.5
Response of the outlets to
the complaints made for
the problems

0.5
0

0
Very Good

Good

Whether the respondents have complained regarding their problem faced by them in the textile
outlet
Yes
No
Total

Response of the outlets to the

complaints made for the problems
2.5
2
2
1.5

Response of the outlets to

the complaints made for
the problems

1
0.5
0
0
Very Good

Good

No of Responses
2
23
25

Response of the outlets to the complaints made for the problems No of Responses
Very Good
0
Good
2
Moderate
0
Bad
0
Very Bad
0
Total
2

Response of the outlets to the

complaints made for the problems
2.5
2
2
1.5
Response of the outlets to
the complaints made for
the problems

1
0.5
0
0
Very Good

Good