Daimler AG

Company Overview
125 years old German company
Leading producer of premium cars and the largest
manufacturer of commercial vehicles with a global reach
In India
Mercedes-Benz India Private Limited, Pune
Mercedes-Benz Research and Development India Private
Limited, Bangalore

Company Overview
Daimler entered the Indian market and set up Mercedes-Benz India
Ltd in 1994.
The company was later renamed DaimlerChrysler India Private Ltd
after the merger of parent company Daimler with Chrysler.
After DaimlerChrysler sold off most of its equity interests
in Chrysler in 2007, it changed its name to Daimler AG.
As a result, DaimlerChrysler India was renamed Mercedes-Benz
India once again.
DaimlerChrysler India is a 100% subsidiary of DaimlerChrysler group
and one of the first auto joint ventures set up in India

Company Overview
Daimler Brands

Management Team
Dr. Dieter Zetsche Chairman of Board of management and
Head of Mercedes-Benz Cars
Dr. Wolfgang Bernhard - Manufacturing and Procurement
Mercedes-Benz Cars & Mercedes-Benz Vans
Hans-Michael Huber - MD & CEO, DaimlerChrysler India

Business Overview - Global

Mercedes Benz cars & vans, Daimler Trucks,
Daimler buses
Daimler financial services - provides
customized financing solutions that promote
the worldwide sale of vehicles from the
Daimler Group

Business Overview - India

The company has been the pioneer of the luxury car segment
in India with its inception way back in 1995
Presently, Mercedes-Benz Indias engagement in India covers
several domains:

Local production of Mercedes-Benz cars

Making available imported Mercedes-Benz cars
Commercial Vehicle operations,
Global sourcing of auto components
Captive automotive technology research and development

Mercedes-Benz Research and Development India Pvt. Ltd.

(MBRDI), a 100% captive unit of Daimler AG, was established
as a research institute with eight employees in 1996 and
currently has a strength of 580 employees

Financials

Revenue from Asia: 19,659 million Euros

Total revenues: 97,761 million Euros
Earning per share: 4.28 Euros
Dividend per share: 1.85 Euros

Competitors

Audi
BMW
VOLVO
Skoda
Ashok Leyland
Tata motors

Subsidiaries/Parent Company
Based in Germany, Daimler AG with its
business units Mercedes-Benz Cars, Daimler
Trucks, Daimler Financial Services, MercedesBenz Vans and Daimler Buses, is a global
leading producer of premium passenger cars
and the largest manufacturer of heavy- and
medium-duty trucks in the world.
The companys founders - Gottlieb Daimler
and Carl Benz

HR Practices/CSR Initiatives
Jatropha Biodiesel Project addresses the issues such as:
Rural income and employment
Indigenous and environment-friendly biodiesel
Reclamation of wasteland

In April 2002, the company introduced the first of its kind, a

comprehensive one year 'Mechatronics Programme'. The
program is aimed at developing local technical competence in
India and the sub-continent
The Mercedes-Benz Mobile Kids is a road safety program
that teaches children the basics of road safety in a fun and
entertaining manner.

Awards/Recognitions
Mercedes-Benz reached the top 100 most
trusted brands of India published by The
Brand Trust Report and also won the Best
Brand Award by Auto India Best Brand Awards
2011
March 2011 - Mercedes-Benz is voted Auto
Indias prestigious Best Brand Awards for its
significant Brand Image

Recent News/Events (Trading Calls)

July 2011 - Mercedes-Benz India has set-up
the first ever Star Lounge at the high profile
Delhi International Airport
Official launch of Daimler Financial Services
India Pvt Ltd.
Best Performance Period - January-May 2011:
The company sold 3233 units posting a strong
60% growth compared to the same period in
2010 (January- May 2010: 2015 units)