Documenti di Didattica
Documenti di Professioni
Documenti di Cultura
McGraw-Hill/Irwin
Learning Objectives
Supply Chains
3-3
Supply Chains
Basic
Producer
Converters
Fabricators
Assemblers
Support Services
Transport
Storage
Finance, etc.
Supply Chains
Exhibit 3.1
Generic
Supply Chain
Model
3-5
Those producers
sell it to
consumers if
it matches the
value
attributes
they desire.
Suppliers
create
value.
3-9
Corporate Strategy
Broad and general in large diversified companies
Defines the businesses the corporation will engage in and how
resources will be expended in these businesses.
Sets expectations for business performance
Business Strategy
The general basis on which the business will compete
Cost Leadership
Differentiation
Focus
Functional Strategy
Sets priorities so that day-to-day decisions support business strategy
3-11
Differentiation
Create products or services that are different enough to be more
attractive or better match customers view of value
Focus
Target a small segment of the market
3-12
Cost
4
Cost
Quality
Response
Time
Dependability
1
3
Quality
2
Dependability
Convenience
Prioritize those
attributes
Style/
Fashion
Ethics
Design operations to
support those priorities
Flexibility
Response
Time
Technology
Flexibility
Personalization
REMINDER:
Operations Strategy
Operations Strategy
How to design the operation
How to allocate productive
resources
Functional strategies
must support one
another as well as the
higher level strategies!!
3-14
Environmental Scanning
Enables the business to stay abreast of changes
in
Technology
Customer expectations
Competitors offerings
Global politics
Regulations
Costs of inputs
3-15
Facilities
Location, size, design, number
Process Technology
Layout, Automation
Quality
Prevention vs detection, control, specifications, supplier involvement
3-17
Performance measurement
Team vs. individual incentives, types of measures, types of rewards
Organization structure
Organizational structure, line and staff relationships
3-18
REMINDER:
Operations management is The
management of resources used to
create saleable products and
services. The structural and
infrastructural decisions dictate how
those resources are used.
3-19
Operations Strategy
3-20
The value
attributes
customers
want . . .
3-21
3-22
3-23
3-24
3-25
3-27