Maxim International- A

Management Concepts Analysis

Mehak Chahdry

R
Salman Farooq

Rabale Zafar

M. Sohaib Asif

G
U
P

Presenter:
M. Salman Farooq

Introduction
Diary Products constitutes 11% - 12%
contribution of the total GDP
Products include:
Milk
Butter
Butter fat
Yogurt
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Vision Statement

A livestock inputs company, representing the

global best in class, striving to upgrade the dairy
and fattening industry in Pakistan and ethically
realize the commercial opportunities.

Mission Statement

To improve the productivity of livestock in

Pakistan by providing high quality solution and product.
Maxim will only produce and market premium quality
of products and services which will be of value and
tailored to the farm size and needs.

History
Found in 2009
Profit margin increased from 11% to 34% in
the years 2009-2012
Workforce increased from 35 to 127 in the
years 2009-2014
International collaborations with other feed
companies such as Elders, Artex, Worldwide
Sires and Selected Seeds
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Competitors
Around 120 competing firms in the market.

Some of the main competitors are:

Hitec
Punchat

Farm
minerals
and
vitamins

Calf milk
replacers

Products
and
Services

Cow
comfort
products

Import of
Australian
Cows
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Presenter:
Rabale Zaffar

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SWOT ANALYSIS
Strengths
Offers good Quality Products.
Huge customers Network.
Most Trusted Feed Producer

Weakness
Poor IT software.
Poor feed distribution network
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SWOT ANALYSIS
Opportunities
International Markets exposure.
Tremendous growth rate.

Threats
Huge threat from competitors
Good
Veterinary
available
competitors

to
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4 Functions of Management
Planning, goals are defined at the top level of
the Management.
Work and tasks are structured for employees
and employees are often motivated to
accomplish the goals through leading.
Work performances at Maxim are often
monitored and corrected if the employees are
not working properly (Controlling).
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Monitoring of Environmental Changes

Maxim monitor the environmental changes
through sales and research.
Sales they usually get a lot of information
regarding how environmental changes are
affecting them.
Research is also helpful but has certain
drawbacks.

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Innovation
Development of software called Boss.
Determines the exact amount of starch, sugars
needed to make feed according to every
animal.
Innovates In terms of job design, structural
design, attitudes and expectations of the
employees.
Every 3-6 months people find innovative thing
in the quality of the feed they offer.
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Allocation of Resources
Maxim looks
behaviors.

into

all

product

related

They have also gained competitive edge over

others in trade solutions that they provide.

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Decision Making
Formalized and decentralized decision making
process.
Locally whenever decision is required on some
stance a full bench meeting is held.
Programmed decision
Un programmed decision.

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Presenter:
Mehak Chahdhry

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Goals and Objectives

Business goals
Individuals goals
Business goals have a weightage of 75% and
Individual goals have a weightage of 25% ,
when they are established.

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Communication Tool
Maxim follows a horizontal communication
structure.
Both external and internal communication
have different personnel
A town hall is held every quarter, where the
head of the departments and all employees
gather to discuss the current and future
course of action.
Team building activities are frequently held
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Organizational Structure
Maxim has a not a very tall organizational
structure.

Functional Structure.
Human Resource Structure.
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Organizational Structure
Maxim has a tall organizational structure.

Functional Structure.
Human Resource Structure.
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Job Design
Maxim
coordinates
with
all
other
departments before devising any new Job.
It also lets employees switch their careers.
The employees preferences are taken into
account when deciding the department they
would be working in
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Recruitment
Process of recruiting includes testing the person on
different traits like:
abilities
background
Education
Experience
Ability to think
Interaction power
Mind power
Team power
Agility
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Recruitment Methods
Tests are conducted.

Interviews are conducted.

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Downsizing
No concept of downsizing.

They rather train their current asset.

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Use of 360 degree feedback at Maxim

At the senior level they use both traditional as
well as 360 degree
At lower levels of management they follow
the traditional feedback method that is
between the manager and junior employees.
Mangers fill the evaluation form about their
employees and employees also does the
same, on the evaluation form basis, grades are
awarded to every particular individual.
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Presenter:
M. Sohaib Asif

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Organizational Structure

Organizational Structure.docx

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Proposed Organizational Structure

Sales

Proposed Organizational Structure.docx

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Staff Appraisal
To enhance the working capacity of the
employee so that there is consistency
between actions and corporate goals.
To improve the quality of work by motivating
employees.
To improve quality of salary reviews.
To provide a record in case of a dismissal or
punishment but generally Maxim believes in
training employees rather than punishing.
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Motivation in Maxim
Maslows Hierarchy of needs .
Extrinsic and Intrinsic rewards .
Health and Insurance Benefits.
Wellness Benefits.
Work/Life Benefits.
Other Special Discounts
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Concept of Punishment

According to the manager the punishments

are not given to employee for doing
something wrong rather they are motivated to
do better next time.

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Leader Ship Style

Leadership is the art of motivating a group of
people to act towards achieving a common
goal. The leader is the inspiration and director
of action. He or she is the person in the group
that possesses the combination of personality
and skills that make others want to follow his
or her direction.
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Fiver Year Plan

2 billion in sales
revenue

Establish
international
production sites

Open up export
markets

Add 2 business
lines

Develop strong
succession plan
for maxim
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Recommendation
Maxim has kept a very low profile.

It should devise some means to explore and

establish itself in the International Markets.

It should devise some means to explore and

establish itself in the International Markets.
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Conclusion
Management is one of the most complex and
extensively exercised activity that contains
new and different findings every day that
organization should implement. Without the
function of an organization, it would be
impossible for organization to achieve any of
its goals and objectives

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Thank You

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Maxim International- A
Management Concepts Analysis

Presented By:
M.Sohaib Asif
Rabale Zaffar
Mehak Chahdhry
M. Salman Farooq

Presented To:
Ms. Amna Aaqil

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