A PRESENTATION ON

RAYMOND
Submitted by:
Priyal sadh
Roll no. 17
Dft sem 3

INTRODUCTION
Raymond's

is one of the Indias leading

fabric and garment manufacturers and
fashion retailers.
The Raymond group was incorporated in
1925 .
The company is led by CEO Gautam Hari
Singhania.

CONT.
Raymond

is the largest producer of worsted

suiting fabrics commanding over 60% share
of the market.
Group also has business interests in
readymade garments, designer
wear, cosmetics & toiletries, engineering
files, tools and prophylactics.

HISTORY OF RAYMOND
1925 - Juggilal Kamlapati Singhania Setup of The
Raymond Woollen mill.
1944 - Lala Kailashpat Singhania took over The
Raymond Woollen Mill.
1958 - The first exclusive Raymond Retail
showroom.
1968 - Raymond setup a readymade garments
plant at Thane.
1986 - Launch of "Park Avenue.
2006 - Launch of Zapp!

RAYMOND : THE COMPLETE MAN

The tag line of Raymond's
The Complete Man was
invented in 1990s and has
been on air for almost a
decade and half.
Incorporated in 1925,
Raymond has so far been
known for its positioning.

RAYMOND : THE QUALITY PRODUCT

Raymond has created the worlds finest worsted
suiting fabric from the finest wool ever produced in
the world the Super 240s fabric made of 11.6
micron wool.
The count of the wool used in Raymond's product is
80s to 250s.
It produce nearly 20,000 designs and colours of
suiting fabric that have found their way in over 55
countries.

RAYMOND'S SHOP
It the largest retail store in the country having 650
stores in prime locations, in over 200 cities in India.
Apart from India Raymond also serves its garments
in
Bahrain
Bangladesh
Kuwait
Saudi Arabia
Sri Lanka
Sultanate Of Oman
U.A.E. etc.

IN HOUSE BRANDS

Makers is a fabric brand from the house of Raymond

targeting the ever growing Tier 3 to 5 town consumers
who are no longer living in the shadow of their metro
counter parts but are increasingly gaining more
disposable income as well as the confidence to make it
big and be successful.

Launched in 1986.

It is a formal wear brand.

Park Avenue provides stylish and

innovative wardrobe solutions to
well-dressed gentlemen.

Parx is a premium casual

lifestyle brand.

Parx reflects the persona of the

energetic 22-30 year old who is
aggressive, outgoing and
dynamic.

Distribution is through the

following channels: Exclusive
Parx brand stores, which are
company-owned and operated.

Notting Hill was launched in

2007.

The brand collection features a

spectrum of men's lifestyle
products comprising of suits,
shirts, trousers, jeans, t-shirts
and also accessories like ties,
handkerchiefs and socks.

Launched in 1993.
It is a casual wear brand.
ColorPlus has always used
highest quality fabrics and
product engineering
techniques that give the
user the unique comfort and tactile feel which no
other brand offers.
Color plus offers us various things like leather
hand bag, hand braided belts, shoes and
scarves.

Raymond - Premium Suiting Fabric- for Suits,

Jackets, Trousers and Ethnic-wear

Premium Family Favourite brand with cosmetic

products like Room Fresheners, Talc, Shaving
Cream, After shave lotion, Perfumes, Soap and
Shampoo.

Prices ( in rupees):
Product

Park avenue

Parx

Color plus

Shirt

1299-1899

1200-2000

1440-4295

Trousers

1499-1899

----

1998-3798

Suit

7999-11999

6499-11099

----

T-shirt

----

999-1500

----

Denim

----

1700-2200

----

Handkerchief

210

----

----

Tie

899-1000

----

----

Socks

185-300

----

1278-2250

COMPETITORS

Siya Ram

Reid and tailor

Mayur suitings

Vimal suitings

SWOT ANALYSIS

1.

2.

1.

2.

Strength
First company to use advertisement to promote
its product.
Focus on fashion and strength.
Weakness
Limited as far ready made garments are
concerned.
Failure in the diversification efforts.

1.
2.

1.

Opportunities
Potential for ready made garment in India.
Corporatizing fashion.

Threats
Increase in competitive pressure.

CONCLUSION
Raymond is a big fashion brand name in India, it
has become a synonym for men's wear.
Raymond showrooms are well managed and offers
the good service.
Raymonds emerged as a undisputed market leader
in the garment industry.
The brand Raymond has the unique perception
over its customers psyche.
All the plants used are ISO certified, leveraging on
cutting-edge technology that adheres to the highest
quality parameters while also being environment
friendly.

BIBLIOGRAPHY:
1. http://www.raymondindia.com/index.asp
2. http://en.wikipedia.org/wiki/Raymond_Group
3. http://www.raymondindia.com/off_brnd_pk.asp
4. http://www.raymondindia.com/off_brnd_pa.asp
5. http://www.raymondindia.com/off_brnd_cp.asp
6.http://www.raymondindia.com/off_brnd_makers.asp