Components

of a
Business
Plan
Prepared by: Maricel Gacusana [BTTE]

Business Plan
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Customers

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Competitors

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Business Site

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Production Plan

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Organizational Plan

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F inancial Plan

Prepared by: Maricel Gacusana [BTTE]

Customers
-Will enable you to operate based on customers needs and wants.
-3 Ws can help identify your customer
What are the needs of these people?,
What type of problems do they encounter?
What are their likes and dislikes?
Demographic it includes sex, age, income, marital status, occupation,
Educational attainment, and nationality.
Psychographic it includes ones life style and personality.
Activities and interests determine the psychographic profile of an individual.
Behavioral it refers to the usage of a particular good and services.
It includes purchase limit, brand loyalty and responsiveness to price
And promotion.

Prepared by: Maricel Gacusana [BTTE]

Competitors
Knowing your competitors will help you find out how they maintain
Regular customers. Competitors profile helps in making a business plan
study their product prices ad modes of sales.

Prepared by: Maricel Gacusana [BTTE]

Business Site
-Location very vital for the business. A place where a number of people
Spend their free time is an ideal site for an enterprise providing food or
entertainment.

Prepared by: Maricel Gacusana [BTTE]

Production Plan
-Based on the number of consumers you intend to sell your product,
determine
The quality to be produced. This is one way of estimating the
amount of the raw materials that you will be needing. You will able
to calculate the costs involved.
You must decide whether to rent or puchae an existing shop or
build your on sho. Necessary permits must be obtained. You can
ask an expert or an architect to conceptualize the building plan.
Remember to put in more money for the construction than your
initial estimatimate.

Prepared by: Maricel Gacusana [BTTE]

Organizational Plan
-Determine the for of organization that your business will take.
Organizational plan includes determining the form of business such
as: sole proprietorship, partnership, corporation
After identifying the form of business that is suited to you, you may
now make the organizational plan. This includes the work task and
assignments of persons working in your business.
Job positions- write down the jobs that your business requires.
Identify positions and estimate the number of applicants to be
employed.

Prepared by: Maricel Gacusana [BTTE]

Financial Plan
-The financial plan will depend on the gathered information from
other plans. Here are some steps in the preparation of a financial
pla.
Determine the needed capital to start the business
Know the availability of the capital to be used.
Estimate all earnings and expenses. It is best recommended to
account cash receivable/payables.
Estimate the loan you might acquire if your source capital is limited

Prepared by: Maricel Gacusana [BTTE]

Its quiz
time!
Goodluck!!
Prepared by: Maricel Gacusana [BTTE]

Test I. Enumeration
1-5 (in any order) give the five components of a business plan.
Test II: True or False
Direction: Write true if the statement is correct and false
if the statement is incorrect.
6. Behavioral profiling refers to the usage of a particular good
and services.
7. Demographic profiling includes ones life style and
personality.
8. Examples of Demographic Profiling is risk taker and
withdrawn.
9. Production plan involves all aspects of production.
10.Planning is the main objective in making a business plan.
Prepared by: Maricel Gacusana [BTTE]