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M arket Share
major reason for this may be the late entry of Airtel
4%
into the market which is
8%
DD DTH
35 %
1 6% Dish TV
Tata Sky
17 % Su n DTH
2 0% Big DTH
Airtel DTH
Broadband
cilities over 7 years and would employ 5,000 people. Each store would occupy 50,000
Acquisition Strategy
•Largest Service provider in India •Failure of MTN deal will signal no real
Opportunities Threats
•Strategic partenership with Blackberry •Presence of close and strong competitors
•Focus on expanding business in rural areas •Increasing comeptition from GSM &
Growth Limiters :
•Reaching Industry Limit – Teledensity expected to reach 51% by 2012
•Very high competition, especially on pricing front
•Falling Margins
•Failure of MTN deal
Recommendations
• This over reliance on few sectors should be reduced
through more focus on growth potential sectors like
Insurance and Retail
• It should also go for a very aggressive growth in Latin
American and African markets
• Bharti should use its strength of large network to promote
its other SBUs like insurance, DTH and broadband
• Improving the quality of DTH and changing its brand name
• To develop core competency in segments like fixed lines
telephones and broadband.
•