MAXIS AD BRIEF

MUHAMMAD FAUZAN BIN MOHD JOHARI

MOHAMMAD DINIE NAJMI BIN MOHD DOM
WAN MUHAMMAD IKHWAN
MOHAMAD RAFIZI

 Maxis is one of Malaysian leading

telecommunication company own by Ananda
Krishnan
IPhone 6 is still new in the market, and maxis would
like to take this opportunity to launch the new
smartphones with maxis plans.

BACKGROUND

COMPETITIVE MARKET SITUATION

Maxis includes faster
internet service with 4G data
connection with affordable
price for the plans.

Celcom and Digi also

provides iPhone 6
plans in the market

PRODUCT
MARKET
SITUANTION

Maxis is currently provide the most

affordable price for iPhone 6

4G internet connection plan which

for only RM 666 with monthly of RM
250 for two years

OBJECTIVES
To promote faster internet data
of 4G connection to the
consumers

To be Malaysian leading fast

internet connection provider for
iPhone users.

To provide fast internet data with

affordable price, so that everyone
can have the privileges to use it.

To create an awareness to the

consumers that there is a faster internet
connectivity now! People are not using
3G as they have opt to use 4G

COMMUNICATION
GOALS
We aim to promote the
internet plans by using
iPhones, because iPhones are
famous and widely used
around Malaysia

We measure our success by the

consumer that subscribe to our
iPhone 6 plans.

TARGET GROUP
The target group for this campaign are youth
from the age of 16 till 25.

16-22 the main reason is that, they have

purchasing power by influencing their parents

23-25, at this age the youth usually have

graduate from their study and have entered
the working world.

POSITIONING

Faster internet connectivity

with lower price in our iPhone
6 plans.

Purchasing iPhone 6 with

cheaper price.

Desired brand perception/image

Maxis is up-to-date when it comes to internet data plans and this is

a way to satisfy the needs of the consumer in the market.

TONE & MANNER

The tone & manner used for this campaign is

humour this is due to consumer usually prefer
humour elements in their advertisement.

This kind of tone & manner also make the

advertisement more memorable.

Everyone can be one of

the early bird to own the
iPhone 6

We want consumer to
experience iPhone 6 with
faster internet connectivity of
4G.
Since Maxis the pioneer
of 4G internet connection
in Malaysia, the consumer
trusted the product and
also the brand

SINGLE MINDED
PROPOSITION/ USP

SUPPORT
Maxis is currently
provide the most
affordable price for
iPhone 6

Unlimited internet data

Including the 4G internet

connection plan which for
only RM 666 with monthly
of RM 250 for two years.

MANDATORY

The iPhone 6 plan is two years contract.

Maxis has the right to terminate the number

and the consumer name will be blacklist.

TIMING / DEADLINES
Start on November
2014.
Creating awareness
of 4G internet
connection to the
consumers.

Number of consumer subscribe

Maxis iPhone 6 plan

Feedback

EVALUTION CRITERIA

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