Documenti di Didattica
Documenti di Professioni
Documenti di Cultura
Persuasion in
Communication
Flow of contents
Objective
Science of Persuasion
Mintos Pyramid
Principles of Persuasion
How to Persuade the communication
Putting it altogether
References
Bibliography
Objective
Science of persuasion
AIDA
Attention
Attractive
and
unconventio
nal content
Bring brand
visibility
Interest
Why the
product
should
interest
customer?
Whats there
for him?
Desire
Special offer,
Generate
urgency,
Unique
benefits
Action
Subscription,
Filling up
form,
Purchase
order,
Download
material
What
Why
How
Principle No. 2
Principle of Scarcity
Principle No. 3
Principle of Authority
Principle No. 4
Principle of Consistency
Principle 4 contd
Principle No. 5
Principle of Liking
Principle No. 6
Principle of social proof
Step 1 : Prepare
Step 2 : Be Credible
Persuasive
Communication
Contd..
Advertising industry
Relationship
Court case
References
http://westsidetoastmasters.com/resources/laws_p
ersuasion/chap1.html
http://www.consultingmethodology.com/wpcontent/uploads/2014/03/Pyramidprinciple_consulting-methodology.pdf
Bibliography
Robert B. Cialdini, Communicating
Effectively (2011)
Harvard Business Review, Harnessing the
science of Persuasion
THANK YOU