Section B

Group No. 5

Amusement parks are still a new idea to Bangladesh. We chose amusement

park as our business plan because its profitable. Our location is
Narayanganj because its a city corporation and it still doesnt have any
amusement parks. Our total capital is 12 crore and our owners will provide
50 percent and 50 percent loan will be managed by the Eastern bank ltd.

i.
ii.

Objectives:
Learn how to make a successful business plan
Know about present condition of industries

Limitations:
i.
Lack of time
ii.
Lack of information
iii.
Problem in collecting data
Methodology:
Our secondary sources of data werei.
http://www.sbfrides.com/contact.asp
ii.
http://www.sentosa.com.sg/en/attractions/siloso-point/underwater-worldsingapore/
iii.
http://www.underwaterworld.com.sg/abtus_dolphin.htm
iv.
Entrepreneurship (7th edition) Robert D. Hisrich, Michael P. Peters,
Dean A. Shepherd
Our primary sources were mainly interviews that we conducted at
Narayanganj City Corporation office.

Name of the business: Thrillville amusement park

Legal business Form: Partnership
Ownership:
12 partners each owning 10000 shares
Cost of starting business: The total cost of starting our business would be
tk. 92450000, summing up the prices of rides, cost of building pools and
food hut, the cost for electricity and generators, cost of building the resort
and lease.
Capital requirements: The total capital requirement is 12 cr of which 50%
is bank loan. So partners are investing 6 cr tk. in this project.

Business Status: We are in start-up business position as our business is

new. Also the type of our entrepreneurship is both imitative and
administrative. It can be administrative because we will bring modern
technology, new rides and improve the existing ones.
Vision: To be the largest and most fun amusement park in Bangladesh
and want to expand and introduce our country worldwide through
extensive quality service with modern technology.
Mission: Satisfy our customers by providing high quality and fast service,
and fulfilling our local and foreign customer entertainment demand with
high efforts.
Competitive Advantage: We are the first to establish an amusement park in
Narayanganj. Some of our rides and services are first ever in Bangladesh,
like Haunted Mansion, Dolphin Show, Bone yard Playground, Water Slides
for kids, so these will attract our customers in a great deal.

Description of the Business: Thrillville amusement park is a partnership

formed under the laws of the Bangladesh for providing entertainment and
event management facilities with board of Directors, Managing Directors
and Chairman. Thrillville amusement park will be stretched into Seven acre
(420 Khatha) of land which we will lease from the Government agency that
will be located at a travel distant of 45 minutes from Dhaka. Land price
will be approximately Taka Five Crore. There will be 8 rides and 3
Dolphins which will be imported from Singapore. The rides are-

(1) Circus Train (20 Seated) that will cost around 60 lakh,

(2) Merry Go round (20 seated) which will be only for children between the
age 2-10 years and cost will be 10 lakh.

(3)Mad Tea Party (20 seated) which will be also be for children will cost tk.
10 lakh.

(4) Bone yard Playground for children will cost Tk. 10 lakh.

(5) Revolving Wheel for taka 10lac will have a capacity of 30 people.

(6)10 Bumper Cars each cost Tk 1 lakh and with the electric net the total cost
will be Tk. 20lac.

(7) Magic carpet with 12 seat and will cost 15 lakh.

(8) Tower Coaster costing TK. 10 lakh will be for 20 people.

(9) Maxi Dance Party for 24 people will cost Tk. 10 lakh.

(10) A fun and scary Haunted Mansion which will cost Tk. 10 lakh .

(11) 2 Water slide (50 lakh).

(12) Resort with fake water fall, swimming pool and a mini water slide.

(13) 3 Dolphins for Dolphin Shows and separate swimming pool for
Dolphins.

Industry Analysis: People are becoming more and more interested in

entertainment and amusement parks. If we look at the current market of
amusement park like Nandan, Fantasy Kingdom, they are offering attractive
rides for the customer for all generation. Thats why a good and fun amusement
park is important.
Advertising and Promotion: We will give advertisements in newspapers and
magazines. . We will also put bill boards in Narayanganjs shopping places.
The costs behind this will around 100, 0000 tk. We will also give promotional
offers like discount in off season or full package and discount for corporate
people visiting from any organization and students from any school, college or
university.
Competitor Analysis: Our competitors are mainly Fantasy Kingdom Nandan
Park. The entry fee of Fantasy Kingdom is 250 tk. and prices of rides vary
from 20-50 tk. and entry fee for water park is 270 tk. The entry fee for Nandan
Park is 270tk., individual rides cost 15-60 tk. and water park entry fee is 230
tk.

Suppliers: Our rides and Dolphins are from Singapore and some
machineries are from Bangkok. Our trainers are also from Singapore.

Pricing: Our main target customer is midlevel and upper level. They must
purchase rides individually, either at the attraction's entrance or by
purchasing ride tickets or a similar exchange method. Our working our will
be 10 to 6 pm (not for Resorts) so total 8 hours, total staff is 25 in working
level and their average salary is 25*4000=100000 so our ticket price will
be 150tk which absorb our variable cost.
Customer service policy: There will be a customer service option where
any visitor can get the information or go for any query. We will have our
own website. Besides they can call and get information easily.
Slogan: The rides of your life.

Business location: Our theme park Thrillville will be located in

Narayanganj City Corporation. The reason of choosing this place is, its
close to Dhaka and local people can gather there. We will locate it centre of
the place.
Lease details: We will lease is 7 acre. It will be a permanent project. In
future we will take some land from government as a lease where we will
build Go Kart.
Technology: We will use latest and exclusive technology which is already
used in Disneyland or other famous park. Everything will be automated.
Environmental Aspects: We will have high tech dust digest system machine
which is imported from Bangkok and which will automatically destroy dust
and clean our park all time. We will have a group of cleaner who will be
working for 24x7.

Recruiting & Selection: We will put forward advertisements in the daily

newspaper for recruiting Cashier, Machine Operator, Technical Officer,
Peon and electrician. In the advertisement, we prefer to emphasis on
experience and academic qualification. Security Guards will be appointed
through Security Agency.
Corporate Structure: The Companys shareholders shall elect a Board of
Directors, who will make the policy making decision of the Company. The
Chairman and Managing Director will run the day-to-day operations of the
Company.
Training and development: As our business type is service related, we need
to recruit some machine operator and workers. We will also train the
machine operator and be concern about their health issues, like working
environment, safeties etc.

The construction of our theme park project will start from September 2012
and it will be finished at November 2013. We will inaugurate our theme
park by December 10 which is projected but actual date for opening our
theme park to the customer is 22nd December 2013. We will build Go Karts
track by November 2014. We will try to get an ISO certificate for best
theme park within country by November 2013. We will build a wonderful
refreshment cottage containing our own cultural theme like wooden or
bamboo cottage beside the theme park by April 2013. We will try to be
involved with social activities like keep your city clean with campaign
from beginning to onward. We will develop own transportation facilities
for visitors after ending of construction and develop a mini Safari Park
Within 2014.

revenue

2014

2015

2016

Income from Gate Pass

@ 150

14425000

15240000

17325000

Concession income:
Food corner
Private party
Rides
Rent
Lockers

7875000
2000000
12000000
2000000

8500000
2500000
15000000
2500000

9545000
2800000
15000000
3000000

Total Revenue
Less: Cost of goods &
service:
Food
Goods(General stock)
Water park

40100000

45640000

49670000

3500000
1000000
500000

3990000
1500000
550000

4670000
2000000
600000

Gross Profit
Add: Income from
Bank interest
Less: Operating
&Service Expense:
Wages:
Operator
Gate man
Employees salary
Advertise expense

33500000
400000

37700000
400000

40100000
400000

1000000
600000
2400000
5000000

1250000
650000
2500000
4500000

1600000
700000
3000000
4000000

Pro forma Income Statement for 3 years

Utilities expense(Electronics
+Oil +Gas)
Insurance Premium
Maintenance Cost
Chemical cost
Training cost
Security cost
Interest expense of Bank
@16%
Depreciation:
Equipment
Land

7000000

8000000

8500000

800000
1000000
200000
150000
2000000
6600000

800000
1200000
200000
150000
2000000
6000000

800000
1600000
200000
150000
2500000
5400000

2250000
2500000

2250000
2500000

2250000
2500000

Profit before tax

Less: Tax @37.5%

4000000
1500000

8000000
3000000

9600000
3600000

Net Profit after tax

2500000

5000000

6000000

Particulars

2014

2015

2016

42250000

44000000

44250000

5000000

5000000

5000000

Assets:
Current assets:
Cash
Account Receivable
Bank Deposit
Fixed Asset:
Equipment
Less: Dep.

22500000
2250000

20250000

18000000

15750000

Land
Less: Dep.

50000000
2500000

47500000

45000000

42500000

115000000

112000000

107500000

2500000

2000000

1500000

55000000

50000000

45000000

55000000

55000000

55000000

2500000

5000000

6000000

115000000

112000000

107500000

Total asset
Liabilities:
Current liabilities:
Account payable
Long term debt:
12%Bank loan
Owners equity:
Owners capital
(+)Net profit
Total liabilities

Particulars
Cash flow from operating activities:
Net Income
Adjustment to reconcile net income to
net cash provided by operating
activities:
Depreciation expenses
Decrease in account payable
Decrease of Bank loan
Net cash provided by operating activities
Net increase in cash
Cash at the Beginning
Cash at the end of the period

Taka

Taka
5000000

4750000
(500000)
(5000000)

(750000)
4250000
4250000
42250000
46500000

Total fixed cost=72500000

Total Revenue=40100000
Total variable cost=19950000
Selling price per unit=40100000/ (300315)
=424.3
Variable cost per unit=19950000/300315
=211.1
BEP=TFC/SP-VC
=72500000/425.3-211.1
=340000


i.
ii.
iii.
iv.

i.
ii.
iii.
iv.

Findings:
Parks dont really have latest thrill rides.
Dont have enough security.
There are not enough advertisements.
Health and hygienic code violation.
Recommendations:
Should offer more discounts.
Give maximum security.
Maintain a hygienic area.
Bring more thrill rides and use latest technology.
Conclusion: Narayanganj is now a City Corporation so obviously the living
standard of people there has been increased but theres not enough
entertainment in the city. Ours will be the first so we wont have any trouble
finding customers and its not far from the capital. With the help of the

government of Bangladesh, we will be able to make a contribution in our

total population income.