McDonalds

Corporation
A Strategic Management Case Study

Group Members
Shahzad Danish
Sabih Tariq

Mission Statement
McDonald's brand mission is to "be our customers'
favorite place and way to eat." Our worldwide
operations have been aligned around a global
strategy called the Plan to Win centering on the five
basics of an exceptional customer experience
People, Products, Place, Price and Promotion. We
are committed to improving our operations and
enhancing our customers' experience.

Vision Statement
We aspire to end hunger one meal at
a time by providing low cost- high
quality nutritional food globally.

a. SWOT Analysis of
Case

Internal Assessment

Strengths
1.
2.
3.
4.
5.
6.
7.
8.

First mover
Brand Recognition
World largest food service organization
Standardization in the system (no surprises
no shocks), and duplication among the
subsidiaries
Intense training for 2 weeks to personnel
Flexibility incorporated according to culture
3 new restaurant opening each day
Four minute universe goal

Weaknesses
1. Public Perception (perceived as a contributor to
societies obesity problem)
2. Product Innovation
3. Advertising (targets only young children)

External Assessment

Opportunities
1. New Products & Services
2. Targeting Beverage Market
3. Opening new Franchises across the world
4. Demand for Organic Products

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Threats
1. Change in Commodity Prices due to changing economic
condition
2. Growing Health Consciousness
3. Intense Competition by competitors
4. Legal Challenges (McDonalds faces many lawsuits)

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Competitors

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b.Strategic Management Process

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Yes, strategic Management process has contributed to

MacDonald's corporation
By properly following the steps, the company has well
defined standardized operation system through out the world
and working efficiently and effectively.
There are large number of customer who love it because they
know what to expect.

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c. Strategic management step excel in

McDonald

Strategy
implementation

Programs

Budgets

Procedure

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d. Level Of Standardization
Corporation has a system for every thing. There is a standardized system
for seating arrangement, a standardized way to deal the customer and
even a standardized way to deliver the value
The McDonalds Supplier Quality Management System (SQMS)
standard applies to companies who supply food products into the
McDonalds fast food chain.
The standard is intended to help McDonalds to supply consistently safe
products of the highest quality that meet their requirements, as well as all
applicable laws and regulations.

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e. Dimensions:
1) Create an Organic Menu.
A. Market Penetration
B. Product development & related diversification
2) Spend more money on research and development to
create new products and services and increase the
efficiency of operation.
A. Product development & related diversification

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Locally focused menu choices

Increase presence in Asian countries
It should move toward innovations to survive profitably in
the long term

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