Covisint.

com
Submitted by :
Himanshu Taneja(110)
Mrigendra Singh(150)
Ghulam Hussain(194)
Lokesh Kumar
Tiwari(196)
Parvinder Singh(199)
Pritam Dhar(202)
Pritam Halder(203)

Snapshot of covisint.com

Type
: Public
Traded as
: NASDAQ: COVS
Industry
: Information Technology
Founded
: 2000
Headquarters : Detroit, Michigan, USA
Key people
: Sam Inman , CEO
Employees
: 250+
Website
: www.covisint.com

Que 1: What is the purpose of the company in

developing the site?
Ans:
By using the Covisint portal, automotive firms would be

able to buy and sell car components and ancillary

materials on a global scale
Covisint goal is to deliver a secure marketplace, portal
and application sharing platform for the global
automotive industry.
Since 2000, Covisint has offered industry-specific
services for identity management, collaborative portals
and data exchange, as well as a third-party application
marketplace.

 Covisint is a recognized as a cloud computing pioneer

Covisint is the only organization able to securely

enable the healthcare industry

Compuware corporation acquired Covisint in 2004.
Founded in 1973, Compuware provides software,
experts and best practices to ensure applications work
well and deliver business value

Que 2: Does the site convey a positive or useful

message for the company?
Ans:
The company has clearly provided information of all its

services healthcare, automotive, energy, travel,

manufacturing, travel, financial, public sector, life
science
They had discussed stories of how they work with
different industries
The customers can view the website in their native
language
They are proven, secure, scalable, reliable, integrated,

Que 3: Who is the intended audience?

Ans:
Intended audience :
Automobile manufacturers
OEMs
Automobile parts suppliers
Due to diversification, newer prospective customers
include physicians, travel service providers, financial
institutions, energy providers etc

Que 4: What information content is provided?

Ans:
Site Content
About the company, its core operations & scale of
operations
Products & Services
Industries
News & updates relating to organization
Contact & Support services

Que 5: What business model is the site following?

Ans:
Covisint was first conceptualized in late 1999 by

industry leaders Ford Motor Co., General Motors, and

DaimlerChrysler to streamline the purchasing and
production processes of automobile making in an effort
to cut costs.
The auto-makers envisioned an online marketplace
that would improve new parts development processes
by enhancing communication between automakers
and suppliers;
Cut the time needed for vehicle development; and
grant dealers more inventory control by helping them
to stock what consumers want and maintain fewer cars
on their lots.
In mid-2001, Covisint functioned mainly as a
procurement vehicle, making its money by charging

Que 6: What functions are provided?

Ans:
SERVICES PROVIDERS
Covisint may utilize third parties to provide or perform
certain services and functions on the Web Site and the
Exchange. For example, Covisint may use a Web site
tracking evaluation firm to analyze Visitors', Members'
and Authorized Users' use of the Web Site and the
Exchange, as applicable. Covisint may use third party
suppliers to directly provide certain functionality
provided on the Exchange (through a browser redirection to systems operated by such third party
suppliers). Covisint may also outsource certain
fulfillment or communication functions, such as
transaction clearing, shipping, and electronic
correspondence, to third parties. Covisint will make
information concerning Visitors, Members and
Authorized Users and their use of the Web Site and

CONSENT TO PROCESSING
By using or providing information to the Web Site and
the Exchange, Members and Visitors understand and
unambiguously consent to the collection, processing
and use of such information in the United States and
other countries and territories, for the purposes set
forth in this Policy and, for Members and Authorized
Users, as further set forth in their applicable Product
Agreement or Product Addenda. As required to comply
with privacy laws applicable to Member and/or its
Authorized Users, Member agrees that it has obtained,
or prior to disclosure to Covisint will obtain, consent
from each of its Authorized Users to: (a) permit
Member to transfer personally-identifiable information
regarding the Authorized Users to Covisint; (b) the
terms of this Policy; and (c) permit Covisint to collect,

Que 7: Does the company generate revenues from the

site? How?
Ans:
Transaction Fees
Membership Fees
Advertisement Fees
Fees for Service
Initial Membership Fees
For auctions per event fee with a maximum cap
Supply chain management application is a hosted
application and subscription fee is charged for it.

Que 8: What costs are associated with generating those

revenues?
Ans:
Costs associated with generating those revenues are :
Research and Development costs
Capitalized Software costs
Website Development Costs

Launching/Screening Costs

These are the some incurred costs figures in

percentage:
Total research and development costs incurred were
$3.9 million and $4.5 million during the three months
ended June 30, 2014 and 2013, respectively. Of total
research and development costs incurred, they
capitalized 20% and 43% during the three months
ended June 30, 2014 and 2013. They decreased
capitalization of their research and development costs
during the three months ended June 30, 2014, as
compared to the same period in 2013, due to the
timing and stage of their initiatives.

Que 9: Is the site well designed from the point-of-view of

clarity, ease of use, speed of access?
Ans:
Site is user friendly as it provides with the basic need

what one user is coming on it.

Once a person lends to the home page he can clearly
identify what service the company is providing .
They have mentioned about their vision & mission and
industries
Every information is being given under broad heads
such as: products, industries, stories, company,
partners, contact us, support, login and languages.
Page usually takes 3 to 5 seconds with normal
internet, so the speed of access is also good
People new to cloud management service will find
difficulties while surfing.

Que 10: How well does the company use design and
layout features?

Ans:
In order for a web design to be considered responsive,
it needs to have three key features.
a) The site must be built with a flexible grid foundation.
b) Images that are incorporated into the design must be

flexible themselves.
c) Different views must be enabled in different contexts
via media queries.
Talking about covisint.com, all the features are present
in the site but it can be improved more.

Que 11: Is the site aesthetically pleasing?

Ans:
There are several factors to determine if a website is
aesthetically pleasing or not.

Color - One of the most powerful subliminal visual

tools is the deliberate use of color to influence the
user experience on a website. The website
contains blue color which have a calming effect on
the user.

Images - A picture tells a thousand words. But the

wrong picture is a waste of precious real estate.
The pictures contains in the websites res relevant
and truly adds value to the message.

Textual Content - The use of headings and

subheadings of different size (H1s, H2s, H3s, etc.),
organize the text and it allow easy visual scanning.

Navigation - Navigation make it easy for visitors to

find what they are looking for. Top navigation buttons
or tabs make the website easy for users.