Documenti di Didattica
Documenti di Professioni
Documenti di Cultura
2-1
Definition of Strategy
1-2
Strategic Management
Defined
1-3
Strategic Management
1-4
1-5
Strategic Management
achieves a firms success
through integration --
Management
Marketing
Finance/Accounting
Production/Operations
MIS
1-6
Strategy Formulation
Vision & Mission
External Opportunities & Threats
1-7
Issues in Strategy
Formulation
New Business
opportunities
Businesses to abandon
Allocation of resources
Expansion or
diversification
International markets
Mergers or joint ventures
1-8
Strategy Implementation
Annual Objectives
Policies
Employee Motivation
Resource Allocation
1-9
Strategy
Implementation
Action Stage of Strategic
Management
Most difficult stage
Mobilization of
employees & managers
Interpersonal skills
critical
Organizational Culture &
employee motivation
1-10
Strategy Evaluation
Internal Review
External Review
Performance Metrics
Corrective Actions
1-11
Strategy
Evaluation
Final Stage of Strategic
Management
Subject to future
modification
Todays success no
guarantee of future success
New & different problems
1-12
Prime Task of
Strategic Management
1-13
Adapting to Change
1-15
1-16
External
Analysis
Mission
Strategic
Choice
Objectives
Strategy
Implementation
Competitive
Advantage
Internal
Analysis
1-17
Strategic
Choice
Objectives
Strategy
Implementation
Competitive
Advantage
Internal
Analysis
Mission
1-18
1-19
Internal Analysis
human resources
(knowledge)
social trends
manufacturing
abilities
technology
technology
1-20
External
Analysis
Strategic
Choice
Business
Level
positioning
a business
Corporate
Level
which
businesses?
1-21
1-22
1-23
Strategic
Choice
Objectives
Strategy
Implementation
Competitive
Advantage
Internal
Analysis
Competitive Advantage
The Ability to Create More Economic
Value Than Competitors
there must be something different about a firms
offering vis--vis competitors offerings
if all firms strategies were the same, no firm
would have a competitive advantage
competitive advantage is the result of doing
something different and/or better than competitors
1-25
1-26
Competitive Advantage
Two Types of Difference
1) Preference for the firms output
1-27
Competitive Advantage
The Strategic Management Process
External
Analysis
Internal
Analysis
Strategic
Choice
Strategy
Competitive
Implementation Advantage
1-28
Competitive Advantage
Economic Models
Imperfect Competition
Perfect Competition
ATC
MC
ATC
MC
MR
Q
(D=MR=Price)
Competitive Advantage
1-29
ATC
MC
MR
Q
Thriving!
Q
(D=MR=Price)
Surviving
1-30
1-31
Global Population
Changes
US, EU, Japan , Population growth
has slowed.
Population in China India Africa ,
Latin America Other third world
countries grow significantly
1-32
1-33
Comparing
revenue of the
world's 10 most
global firms to
the gross
domestic
product of
nations
1-34
1-35
1-36
Thank You!
1-37