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programme
differentiation , yet to go formats built
niche in music shows
2-3 channels
fighting for
The radio market
Small differences with non- market share is now virtually
stop music, English music...TV with almost unrecognisable
stars as RJs...mood led similar
programming...etc… programming from the time when
the BBC was
dominant
80 ’ s –
Curre Early Late 70 ’ s
nt 2000 90 ’ s early 90 ’ s
POPULAR Rjs
& OTHER
RJS OF
RADIO
SUREN JEETURAJ ANMOL MIRCHI….
.
vplus a National Channel, the Integrated
North-East Service (aimed at tribal groups in
northeast India), and the External Service.
v
Peaceful atmosphere
Music
Music Entertainment
No loneliness
Time pass
Relaxation
Good friend
Fun
No tension
Good songs
Stress buster
BENEFITS OF
RADIO TO THE
PEOPLE
LISTENINNG ARE
AS FOLLOWS :-
4 . People ’ s
attention
2 . Radio is
“”you get to know the traffic update”
“You are given current affairs news…what's
slips in and
hyper - local happening around Delhi” out of the
“They tell you about the weather, where to go
in the weekend” radio
“you know the songs that are
3 . Listening coming on radio…and you
sing along with it…but you
habits led by don’t really hear what the
RJs say”
time and mood
1 . Music and Lively songs during
5.
entertainment day, slow songs in Relationship
are key evening with radio
varies by
Songs .. for all segment
Students :
Radio jockeys companion among
crowd companion
Conversation without intruding
on space
Information/ traffic Housewives :
updates companion whilst
Dial Ins/ Contests
alone, connection
Happenings .. to outside world
youngsters
Jokes Professionals :
background filler
Tips with points of
engagement
How people use
radio
– weekdays ?
How people use radio - weekdays
In On Self RADIO:
Back - the On Energising, off-set
ground Out of home activity . the Fami ( especially stress
ly if
unmarried ) Unwinding
Fill monotonous
journey
6 9 10 7-8 p.m 10
a.m a.m a.m p.m
In the College /
friends / Friends Family RADIO:
roa courses Time pass
background
d roa Self
On Self d Post Private moments
route retur Energising, pep
6 a . m 8 a . m 10 a . m 2-3 p.m 5 p.m n
8 p . m 10
p.m
Radio Mirchi, Times Internet Limited,
Times Business OOH, ABSL 360 Degrees
Solution Mirchi movie ltd
BCG Matrix Times music, zoom,
Times Now
Relative Market
Share
High Low
High
Product
Sales
Growth Rate
Low
World
Wide
Media,
Publishing
Division
The popular taglines in
various cities of radio
mirchi are
Delhi Bangalore Gwalior Kolkata Tagline Vadodara Tagline "Radio
"Its Hot" Tagline "Sakat Tagline "Michi shone j Mirchi Shune mon always
hot maga!" "Gwalior always khushi khush "
Jhoome" thake se”
v
v
v
vEarlier available in the seven cities of Mumbai,
Delhi, Kolkata, Chennai, Pune, Indore and
Ahmedabad, now it is also available in key markets
of Bangalore, Hyderabad, Jaipur, Patna &
Jalandhar thereby taking the tally to 12 stations
across India.
Strong imagery…that of spicy, young and dynami
Well known RJs and programmes…
Plays music resonating with young generation
Respondents placed stations on a
ladder , based on their perception of
adilyhow successful they are …
oyable, new music and also fun programming
Radio Mirchi
Growing old
Red FM Popular once upon a time but losing out as no
Hit FM
Fever FM
Radio One Big FM
called…at probed level..no distinctive imagery
Very new
AIR FM Name at times not spontaneously evoked..
1.EXTERNAL ENVIRONMENT
PEST ANALYSIS
POLITICAL
To enter in the industry, high one time entry fee has to
be given
There is no FDI allowed in this sector
Up to 15 % annual hike In licensee fee
Only 10 year of license is valid.
ECONOMIC
RJ’s mainly attracted by package that has been
offered to them by competitors.
SOCIAL
Showing responsibility towards various NGO
TECHNOLOGICAL
Before 2000, there were only two music stations,
but after that radio industry came up with private
Channels with different frequencies. Today we have 10
music stations.
Cont.........
Opportunity Threats
•Benefit from the robust •Intense competition in the
growth radio
§in the FM radio
Internet radio industry business
•Loss of listenership in radio business
§Self news shows
• International market
Growth Drivers
•GDP Growth rate of 8 . 7 %,
•Ad spend growth – 20 %
•Young nation
with
Higher spending •Untapped
Power RADIO MIRCHI
rural market
•Largest
workforce in
The world
Foreign
Investment
GE MATRIX
INDUSTRY ATTRACTIVENESS WEIGHT RANK PRODUCT
Ability to match .1 7 .7
service
DIVEST/
CASH INVESTMENTCASH GENERATION WITHDRAWAL
Selective
Invest investment Divest
RADIO MIRCHI EMERGES AS
THE LEADER IN 2008: RAM
Radio Mirchi 98.3 FM, India’s hottest Radio
station has been leading the race week on week,
all round the year 2008. The recently declared
RAM results for week 50 has acclaimed that
Radio Mirchi 98.3 FM has topped the charts and
has established itself as the No #1 radio station in
Delhi.
Strategies
§ Expand our footprint
YOU