PRAN Stands For

Organization Overview
PRAN started its operation in 1981 in Bangladesh.

Bangladeshs largest grower and processor of fruits and
vegetables.

PRAN Export 82 Countries of the world recently.
PRAN At A Glance
Company Name PRAN foods ltd.
Started its operation 1981
Brand Mantra Eat delicious. Live healthy
Business Type Manufacturer, Trading Company, Buying
Office, Distributor/Wholesaler
Mission Is to generate employment and earn dignity
and self respect for competitors through
profitable enterprises.
Vision Improving livelihood
Product/Service Juice, Drinks, Confectionary, Dairy, Ethnic
Snacks, Powder Packed Spices
Number of Employees 30,000
Export Inception 1991
First Export Country France
Total Export Countries 82
Total Customer Reach 300 million (approx)
Export Destinations
Asia
Gulf
Fareast Asia
Australia
Europe
Africa
America
77 Countries, overseas offices in India, UAE, Africa, Europe
Subsidiaries of PRAN Group

PRAN food LDT.
RFL Plastic
BANGA PLASTIC INTERNATIONAL LTD.
RFL Group
Agricultural Marketing Company Limited.
Chorka Textile Ltd.
Property Lift
RFL Plastics
Human Resource Policy

PRAN
Management Structure
Managing Director & Chief Executive Officer (CEO)
Chairman
Executive Director
Marketing & Sales Department
Research & Development
Human Resource Management Department
Finance Department
Administration & Management
Number of Employees
30,000 Employee in total.
250 employees in marketing team.
15000 dealers & 6000 sales
representative.
60,000 farmers
Selection Process
CV Scanning & Short listing
Preliminary Interview
Employment Test

Selection Process
Comprehensive Interview
Initial Screening
Orientation Program

Payment System
Basic Salary
Sells Commission
Bonuses
Skill Incentives
Overtime

Promotion Structure
Upper Level
Mid Level
Lower Level

Training Policy
On the Job Training
Off the Job Training

Training Policy
Fresher Employees Training
Managerial Level Training
Factor Management Training
Sells Training

Employees Packages
Leave facilities
Gratuity & provident fund
Child care

Evaluation of Marketing Mix
Pricing
Competitors in Foreign Markets
Product
Promotion


Product and Export Operation

PRAN is Currently Producing More Than 200 Food
Products Under 10 Different Categories.
Best National Export Award for 8 consecutive fiscal
years
In Recent Times, PRAN has Got the UDC
BUSINESS AWARDS 2011 as the Best Food &
Beverage Products Manufacturer in Malaysia

Product Items Used In Exporting
Juice
Drink
Confectionary Culinary
Product Items Used In Exporting
Snacks
Beverage
Dairy
Distribution Strategy
PRAN employed the channels of distribution in the foreign
market depending on the market requirement

For some countries PRAN use wholesales or retailers and for
some countries they hire an importer for making the firms
products available to the end users
Factories all over Bangladesh
Rangpur
Distribution Network
Searching New Markets
PRAN is looking for new markets by applying different
marketing strategies to increase their market share as much as
possible

Malaysia International Food and
Beverage Fair, 2011
Poster of Gulf Food Exhibition,
2012
Corporate Social Responsibility

Promises to the Environment
Working with SAVE THE CHILDREN.
Working together with Red crescent.
Providing Airport Support to Hajj Pilgrims every year
from Bangladesh to KSA.

Thank You