Sei sulla pagina 1di 17

EMMANUELLE

ARCICAULT
LEROY MERLIN
PROJECT
MANAGEMENT
COMMERCIAL PODIUM
SUMMARY
EMMANUELLE
ARCICAULT
LEROY MERLIN
PROJECT
MANAGEMENT
EMMANUELLE
ARCICAULT
LEROY MERLIN
PROJECT
MANAGEMENT
1.
M-5: OBJECTIVES AND PLANNING
Business Intelligence
-4
-2
0
2
4
6
8
10
12
1ST Q
2010
2D Q
2010
3RD Q
2010
4TH Q
2010
1ST Q
2011
2D Q
2011
3RD Q
2011
Turnover Evolution of main competitors,
per quarter, in percentage, in Touraine.
Leroy Merlin
Brocoraman
Castorama
Brico Dpt
Analyse of the last year results
120
140
160
180
200
220
240
260
Turnover Evolution, Light Department,
Tours Nord Shop, (K)
2012
2011
2010
EMMANUELLE
ARCICAULT
LEROY MERLIN
PROJECT
MANAGEMENT
DETERMINATION OF QUANTITATIVE AND QUALITATIVE OBJECTIVES
TURNOVER FORECASTING
To make 30%
of the years
turnover
Notoriety
+ 5% COMPARED TO THE LAST YEAR
EMMANUELLE
ARCICAULT
LEROY MERLIN
PROJECT
MANAGEMENT
PLAN CONCEPTION
ANTICIPATE THE HUMAN RESSOURCES
For the podium establishment, we have to compare to the last year, to the other shop, and to do with ours new objectives
to determinate how many people have we need ? And with which skills ?
EMMANUELLE
ARCICAULT
LEROY MERLIN
PROJECT
MANAGEMENT
EMMANUELLE
ARCICAULT
LEROY MERLIN
PROJECT
MANAGEMENT
2.
M-4: TAKING ORDER
Provider negotiation :
reduction
negotiation to get several technicians to assembly the products
Execution order :
order with engagements
quick order
EMMANUELLE
ARCICAULT
LEROY MERLIN
PROJECT
MANAGEMENT
EMMANUELLE
ARCICAULT
LEROY MERLIN
PROJECT
MANAGEMENT
3.
M-2 TO M-1: PODIUM ORGANISATION
EMMANUELLE
ARCICAULT
LEROY MERLIN
PROJECT
MANAGEMENT
4.
D DAY: ESTABLISHMENT
a. Area preparation (D-1)
LEROY MERLIN
PROJECT
MANAGEMENT
EMMANUELLE
ARCICAULT
EMMANUELLE
ARCICAULT
b. Assembly of the last product


c. Exhibitions establishment
LEROY MERLIN
PROJECT
MANAGEMENT
EMMANUELLE
ARCICAULT
d. Merchandise establishment
to the area forecasted

e. Etablishment tag price
and informative document

LEROY MERLIN
PROJECT
MANAGEMENT
EMMANUELLE
ARCICAULT
LEROY MERLIN
PROJECT
MANAGEMENT
5.
FROM D +1
Beepage of present products on the podium (J+1)

Analyse of podiums establishment (D+1) problems met, what
who worked well, what to modify. )

Result observation week after week (from W+2)

Price rectification on products who didnt sold themselves.
New order on references who well sold themselves well.
Establishment rectification

Result analyse after podium :

Analyse of turnover per departments, per under departments, per references.
Conclusion to be learned fo r the next year.
Establishment of a specifications for the next podiums.

EMMANUELLE
ARCICAULT
LEROY MERLIN
PROJECT
MANAGEMENT
EMMANUELLE
ARCICAULT
LEROY MERLIN
PROJECT
MANAGEMENT
THANKS