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INDIA
SUBRAMANYAM SURLA
ATUL BHOLE
CHIDANAND SAJJAN SHTTY
DEEPTHI REDDY
RAMYA KEETHI
Dhirubhai H. Ambani
Reliance Fresh a convenient store format, is
governed by the Mukesh Ambani and is the most
important part of Reliance Industries retail Business.
Reliance Ltd. has planned to invest more than Rs.
25000 crores in the retail division.
It also comprises more than 560 reliance fresh
stores all over the country. The outlet sells fresh
fruits, staples, dairy products, fresh juice bars,
groceries and vegetables. A distinctive Reliance
Fresh outlet is around 3000 to 4000 sq. feet and
accommodates catchment area of one to three
Kilometers.
Market Cap Rs. 370,687.7 crores (April 11, 2008) (Reliance Industries Ltd.)
Address Reliance Industries Limited, Makers Chambers - IV, Nariman Point,
Mumbai 400 021, Maharashtra, India
Branches Chennai, New Delhi, Hyderabad, Jaipur, Mumbai, Chandigarh,
Ludhiana, Orissa, UP and West Bengal
Management Team Mukesh D. Ambani - Chairman & Managing Director
Nikhil R. Meswani - Executive Director
Hital R. Meswani - Executive Director
H.S.Kohli - Executive Director
OVER VIEW :Reliance Fresh falls under Reliance Industries. It is the
first retail venture of the Group. The company offers fresh fruits and
vegetables, staples, groceries, fresh juice bars, FMCG products and
dairy products and non-vegetarian items. Reliance Industries has
invested nearly Rs. 3,000 crores to expand the Reliance Fresh stores.
Reliance Fresh directly buys stock from the farmers to cut down on the
wastage. The stores work on The Ranger Format which means selling of
fresh vegetables to the road sellers. Reliance Retail has signed a pact
with Apple for the establishment of a chain of Apple Specialty Stores
branded as iStore, starting with Bangalore.
REASON AND OBSTACLES FOR RELIANCE FRESH
� Growing Economy
Consumption Boom
Rising Income levels
Rise in Working Population
Increasing Nuclear Families
Changing Food Behaviour
Profusion of Brands
Change in India’s Socio - Economic Structure
INDIA
TO DAY
RETAIL OUTLET PACKAGING
MODULE 1
RELIANCE OWN
LOGISTICS
PROCESSING
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Cold Trucks, PROCESSING Re
TATA 407,408,LP UNIT/POINT
RELIANCE OWN
LOGISTICS
WHOLESALE
MANDI’S WHOLESALE
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