By

Mohammed anees
Introduction
The Coca-Cola Company is an American
multinational beverage corporation and
manufacturer, retailer and marketer of
nonalcoholic beverage concentrates and
syrups, which is headquartered in Atlanta,
Georgia. It was Founded in 1892.
Founder: Asa Griggs Candler
CEO: Muhtar Kent



Factors affecting coca cola
company
Political
Economic factors
Social factors
Technological factors
Legal factors
Environmental factors
Political factors
Political factors are how far a government
intervenes in the operation in the company.
Political factors include tax policy ,trade
restrictions, environmental policy, laws
imposed in recruiting labours,amount of
permitted goods and services to the
government.
As coca cola is a non-alcoholic beverage it falls
under FDA ( food and drug administration) its
an agency united states Department of Health
and Human Services. Its headquarters is in
USA and it has started opening offices in
foreign countries as well. The job of the FDA is
to check and certify whether the ingredients
used in the manufacturing of Coca-Cola
products in the particular country is meeting
to the standard or not
Economic factors
The economic factors analyze the potential
areas where the firm can grow and expand. It
includes the economic growth of the country,
interest rates, exchange rates, inflation rates,
wage rates and unemployment in the country.

The company first analyzes the economic
condition of the country before venturing into
that country. When there is an economic
growth in the country, the purchasing power
among people increases. It gives the company
or the marketer a good chance to market the
product. Coca-Cola, in the past identified this
correctly and rightly started its distribution
across various countries.
Social factors
Social factors are mainly the culture aspects
and attitude, health consciousness among
people, population growth with age
distribution, emphasis on safety. The company
cannot change the social factors but the
company has to adjust itself to the changing
society. The company adapts various
management strategies to adapt to these
social trends.

Coca-Cola which is a B2C company, is directly
related to the customer, so social changes are
the most important factors to consider. Each
and every country has a unique culture and
attitude among the people. It is very
important to know about the culture before
marketing in a particular country.
Technological
Technology plays a varied role in the soft
drinks industry. The manufacturing and
distribution of the products is relatively a Low-
Tech business, although the creation of a new
product with the perfect blend and taste is a
science .
Technological contributions are most
important in packaging. The company rely on
their bottling partners for a significant portion
of their business. Nearly 83% of the
worldwide unit case volume is manufactured
and distributed by their bottling partners in
whom the company does not have controlling
power
Continued.
advancement in technology in the company
has led to: Introduction of new ways for the
availability of Coca-Cola, it introduced general
vending machines all over the world. In
products it led to the development of new
products like Cherry Coke, Diet Coke etc.
legal
The legal factors include discrimination law,
customer law, antitrust law, employment law
and health and safety law. In Coca-Cola the
business is subjected to various laws and
regulation in the numerous countries in which
they do the bcompetition, product safety,
advertising and labelling, container deposits,
environment protection, labour practices.
environmental
These factors include the environment such as
the weather conditions and the seasons in
which people prefer to buy cool beverages.
Also the company must follow the
environmental issues related to the product
manufacturing, packaging and distributing in
various countries. It must adhere to the norms
and market the product accordingly. Usage of
renewable plastic in the PET bottles is
followed by the company strictly.