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This document discusses the product lifecycles of Blu-Ray and HD DVD formats. [1] Sony, Pioneer, and Philips launched Blu-Ray in 1996 with higher storage capacity than Toshiba's HD DVD format launched later that year. [2] Both achieved high quality video playback but Blu-Ray could hold more bonus content on a single disc. [3] The formats battled for market dominance, with the PlayStation 3 supporting Blu-Ray and the Xbox 360 supporting HD DVD, until Blu-Ray emerged as the worldwide standard in 2008 when Toshiba abandoned HD DVD.
Descrizione originale:
Sony Blu-Ray product life cycle compared to previous technologies.
This document discusses the product lifecycles of Blu-Ray and HD DVD formats. [1] Sony, Pioneer, and Philips launched Blu-Ray in 1996 with higher storage capacity than Toshiba's HD DVD format launched later that year. [2] Both achieved high quality video playback but Blu-Ray could hold more bonus content on a single disc. [3] The formats battled for market dominance, with the PlayStation 3 supporting Blu-Ray and the Xbox 360 supporting HD DVD, until Blu-Ray emerged as the worldwide standard in 2008 when Toshiba abandoned HD DVD.
This document discusses the product lifecycles of Blu-Ray and HD DVD formats. [1] Sony, Pioneer, and Philips launched Blu-Ray in 1996 with higher storage capacity than Toshiba's HD DVD format launched later that year. [2] Both achieved high quality video playback but Blu-Ray could hold more bonus content on a single disc. [3] The formats battled for market dominance, with the PlayStation 3 supporting Blu-Ray and the Xbox 360 supporting HD DVD, until Blu-Ray emerged as the worldwide standard in 2008 when Toshiba abandoned HD DVD.
SONY Corporation Akio Morita & Masaru Ibuka Smart and presentable young men (sony) 1946 Japan Headquarters in Tokyo, Minato Revenue exceeding $ 78.88 billion
Toshiba Corporation Hisashige Tanaka, Ichisule Fujioka & Shoichi Miyoshi Fundation, Changes 1939 Japan Headquarters in Tokyo, Minato Revenue $ 72.0832 Mio
VHS VCR Comparation 1976 VCR
First on the market 2h record Better Quality In `88 disapeared VHS
4h record Active market placment Cheaper still available
Both
Technology DVD Base Laser of the same wave length
Differentiation Blu-Ray Sony, Pioneer, Philips, Panasonic First on the market More layers & more capacity High price 7 contracts HD DVD Toshiba, Sanyo, Kenwood, Intel Less layers Less capacity Lower price 3 contacts Will the differences matter? Despite being physically similar, Blu-ray discs have the highest quality. While both formats produce high quality, can one really tell the difference? The methods of encoding are different, therefore: Blu-Ray discs can hold max 200GB of data (SL:25Gb, DL: 50Gb) HD DVD discs can hold max 90GB of data (SL:15Gb, DL:30Gb) Capacity will always be our #1 concern. While the VHS/Beta war was all about tape capacity, many critics believe that this is not an issue here.
Both can hold a feature length movie no problem, but people want bonus features.
Blu-ray believes having bonus features on one disc with the film is a selling feature compared to the usual 2+ HD DVDs (HDi and BD-J)
Introduction of the 2 formats In April 1996, Toshiba introduced the first HDDVD player at $499 and $799.
In June 1996, Pioneer introduced the first Blu- ray player at $1800.
Toshibas introductory strategy was to price the player lower than the production costs with the assumption that the market would be populated with their product and become recognized. Product Lifecycle Introduction of the 2 formats Toshiba had ignored one important element: You have to build awareness before you can assume price isnt an important or overriding factor.
With Pioneer having targeted consumers who focused on quality and performance, they introduced their player much more expensive but closer to theater quality then the HD DVD player from Toshiba. Product Lifecycle Movie Studios Blu-ray has signed 7 studios while HD DVD only 3.
Some companies, like Warner Bros., will release in both formats.
Will image quality, capacity, price and content availability be deciding factors as they were with the Beta/VHS war? Video Game Consoles With PS3s being shipped with a Blu-Ray drive and XBOX 360s with a HD DVD drive, the competition is fierce.
The PS3 plays games with Blu-Ray technology and can even play normal DVD movies. (No HD DVD as its the main competition) The XBOX 360 plays games with HD DVD technology. The format war: HD DVD vs. Blu-Ray There are 2 other assumptions about this format war
Both formats could succeed or Both formats might fail
These two technologies can adopt each other Dual format players can reduce the revelance of format labels Adoption of game platforms are not slowed in 90ies
Assumption 1 Assumption 2
End of the century-long era of physical media Consumers are moving beyond shiny discs Television programming is competing with home video market Nowadays and Future Tv channels CableTV provides channels just for movies Online (movie portals) web movies Direct movies on portable devices
The actual lifecycle for VHS is contrasted with the potential lifecycle for Blu-Ray Bibliography http://www.lgblog.de/wp-content/uploads/2008/02/wal-mart_blu-ray.jpg http://www.smecc.org/video/wpe4D.gif http://concount.files.wordpress.com/2008/11/bluray-vs-hddvd.jpg http://www.blurtit.com/var/question/q/q7/q72/q724/q7243/q724306_374408_product-life- cycle.png www.blu-ray.com www.wikipedia.com/blu-ray