INSTANT®

A project of E-
business

INSTANT® is an inter university project of e-

business which is developed under the umbrella
of IDEA INN™. The core idea is, to develop a
business for a quick and accurate response
defining customer relationship management in a
new and innovative way.

1
The Team

• Abdur Rehman 04
• Khurram Hasnain 40
• Syed Kashif Ali 100

2
Description of project
• Business to business project

• New and Innovative idea

• No competitor
• Huge market but need to develop

• Have wide range of expansions are available in

future

3
It is Not
• Ask dot com

• Answers dot com

• Google
• Encarta

• Wikipedia

• Encyclopedia
• Do not provide information about organizations
as core product but as supportive service

4
Product
• Core
– Response to every question raised to client
organization about their products or services usage
• Actual

– How to product or service use

– How to gain the service or product
– Product technology
– How to fully benefit from the product
• Augmentation
– Professional, Accurate, Quick, Consistent and
understandable response , proper follow ups

5
Products
Initially, Services would be available for all Pakistani
classical businesses and e-businesses.

• Response to FAQs

• How –to-use product

• How –to-avail service

• Direct to where the services or products are

available
• Which services or products are in pipeline

6
Potential clients
Initially Pakistan is the selected market to start
business operations
• Web businesses
• GOVT institutes

• Utilities providers
• Classical businesses
• Software houses
• Small and medium businesses

• Market giants
• Education sector

7
Market Summary
Telecom sector in Pakistan is booming everyday and
with this many things are improving day by day like
room for new and innovative businesses are
available by every day.

Telecom sector has given boost to internet surfers too.

People are using internet on mobile and the speed is
good enough to launch any text based business.

Mostly, literate users are in metropolitan cities and they

are the main user of new and innovative services
and products as they have resources i.e. they have
access to these services, they have good income to
spend on and most importantly, they have shortage
of time.

8
Potential users

• Internet users 12 million*

• Mobile users 78.74 million*
• Wireless phone users

• Land line users

1-Internet world statistics

2-Telecom paper Jan 2008
9
 Market Potential
• Small and medium enterprises are very important as they
cover 96% of the world economy.

• Small and medium companies, often have poor resources to

track the customer satisfaction.

• Entrepreneurial activity is increasing in Pakistan and already

more than any other South East nation, the conditions are
very much similar to Europe and U.S after world war 2.

• As management studies are becoming popular, more

entrepreneurial activity will be perform in future.

• GOVT has set regulations for each business to set up its

website but those are not that efficient and affective.

• Market giants also know the need of specialization in every

field and they are the main clients.
10
Field Strengths of Idea
• No such business in the market

• It would generate a 3-D effect on customer

relationship management
• Better order processing and reliable follow up
• Better service or product use means efficient use;
and efficient use of the product increase
profitability and investor's wealth in long run.
• Easy to operate as more of its functions would be
remote and automatic

11
Business Concept
• Accurate, instant, understandable and
professional response to customers quires about
service or product use
• “The acknowledgement that you are listened” is
half way done to the customer satisfaction.
• Give new directions to relationship marketing and
customer relationship management.
• Making ‘writing and asking to organizations’
about product and service use, a pleasure
• 3-D affect on customer satisfaction and
organization services

12
Supportive services
• Customized page

• Profile of each user

• 100% free add posting on the page

• Scholarships and how to avail them

• Auto apply option

• Auto answer collecter

• Letter subscription

13
Competition
• No competition as special business

• Already provided service standards by the clients

itself would be the bench mark for the business

14
Positioning
• Positioning campaign for such an innovative business
‘brand’ needs experience of the customers as it all
depends on interaction. Brand would be position on
following characteristics;

• Building brand name equal to its name, INSTANT®

• Instant. quick, complete and understandable response
• An image of safety and affection would be created
• Smiling personality would be endorse to brand

• “Specialize professionally” image

15
Promotion
• Advertising

– Celebrity testimonial

– Media channels
– Shopping channels

– Billboards

– Business Newspapers
• Click promotions

– Daily one add would have a bumper prize for

hits
• Clients will use our logo on their site and will
make customer to contact us for any problem16
Resource Requirements
Technology
Space on the web

Two computers

Auto apply software

Auto crawling software
Web manger
Human Resource

Web designer
3 data miners
10 ROBOTS
17
Goals and Objectives
• Building brand name
• Making concept familiar in the market

• Getting engaged in at least 10 contracts with

businesses
• At least one partnership with market giant

• More innovative supportive services

• Sub domains for different customized activities

18
Risks and Rewards
Risk
• Easy to imitate the idea and designing a counterfeiting
web is not a difficult task
Rewards

By starting business now a fundamental reward would

be
 Time to build brand
 Time to develop business
 Time to chase scalability
 First mover

19
Financial Plan
 0.5 million rupees would be enough for a year
 Yearly contract for web maintenance would cost
0.1 million
 After three months business will starts generating
profits

20
Future plans
Short term
– Next year service would also be available on
phone calls
– Two physical ‘training outlets’ in Lahore
– Service category extension

21
Future plans
• Long Term
– Developing a state of the art customer care
center for quick response through phone calls
– Directing people on the road
– Product delivery notifications

22
Social Responsibilities
Following social responsibilities are need to be
fulfilled, to avoid allegations in future.
• Response only to those things which are known
• Generating jobs in the market

• Creating positive competition

• Supporting organizations to train customers

• Proper follow up

23
Thanks
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