Ansoff Matrix

Ansoffs Growth Matrix

Present Product New Product
Present
Market
Market Penetration: Hotels,
Grocery Stores, Schools,
Businesses, Industries Cafeteria
and Airlines.
Product Development: Salads and
New bold Fresh lunch Program.
Examples: Fiesta Chicken Salad, and
Fruit and Cheese Platter.
New Market Market Development:
Open Stores all over the world.
Brazil, Russia, Romania, as well
as putting the first Starbucks
logo in Cairo Egypt
Diversification: Music CDs, Clothing,
Coffee Mugs, and Chocolate.