Ayushi Jain (13187) Diksha Singh (13197) Glory Stephen (13211) Harsha Batra (13214) Komal Rana (13241) What is Research? The systematic investigation into and study of materials and sources in order to establish facts and reach new conclusions.
Research is what we do when we have a question or a problem we want to resolve.
First priority is to formulate your question.
Then figure out how you are going to answer it. How have others answered it? How does your proposal fit in with what others have done?
Then you can present your answer.
Purpose Of Research To develop an initial, rough understanding of a phenomenon.
Precise measurement and reporting of the characteristics of the population or phenomenon.
To help plan and gather information on a certain topic.
To help monitor something before carrying it out.
To help discover new things by gathering and looking out for what others would have done.
To gather and explore more into a certain topic which helps to backup your opinions with the findings.
Process Of Research Design Process of Research Design Step 1: Identify the Problem The first step in the process is to identify a problem or develop a research question. This should be very precise and specific in nature.
Step 2: Review the Literature Now that the problem has been identified, the researcher must learn more about the topic under investigation. To do this, the researcher must review the literature related to the research problem. The review of literature also educates the researcher about what studies have been conducted in the past, how these studies were conducted, and the conclusions in the problem area.
Step 3 : Formulation Of Hypothesis. A hypothesis is a assumption made about the relationship between two or more than two variables. The hypothesis can be developed through discussions with his guide or colleagues and through similar studies carried out earlier.
Step 4: Formulation of Research Design A research design is a conceptual framework which answers what, why, when, how, who, about the research. It specifies how the data will be collected, analyzed, executed. It should be flexible in order to absorb changes brought about research during the execution.
Step 5: Collection of Data The collection of data is a critical step in providing the information needed to answer the research question. Data can be collected in the form of words on a survey, with a questionnaire, through observations, or from the literature.
Step 6: Analysis the Data All the time, effort, and resources of the research process culminate in this final step. The researcher finally has data to analyze so that the research question can be answered. The results of this analysis are then reviewed and summarized in a manner directly related to the research questions.
Step 7: Interpretation of Report Findings are presented often by research objective in a clear and concise way. The need for a good report cannot be overlased. It is the report, & for its presentation, that properly communicates the result to the client. A Statement of Objectives Data inputs required on the basis of which the research problem has to be solved Method of Analysis Simply a Blueprint! We must have one strong evidence to say that there exist a strong association between an action (causal variable) and ultimate outcome (effect variable) Action (causal variable) must precede outcome (effect variable) There must be no other possible factor (causal factor) which could have resulted in the observed outcome Provides info to enable a more precise problem definition or hypothesis formulation Establishing research priorities Gives researched a feel of the problem Good start
1. Methods Used a) Survey of literature b) Survey of experienced individuals c) Analysis of selected case situations
Most commonly used Combination of qualitative and quantitative More formal as compared to Exploratory
Types a) Panel Discussion b) Focus Groups c) Cross Sectional Designs R = Random X = Experimental Treatment O = Observation
X O Also called one-shot case study Test unit not selected at random Single group is exposed to treatment and then measurement is taken Eg: Effect of training on sales force No meaningful oNo prior observation available for comparison oThe level of O could be result of other factors in addition of the effect of X
O1 X O2 Eg: Before training how did the sales perform in comparison to after training Limitation as does not consider: Selection Bias: not randomly selected History: Economic conditions may have improved Maturation: Sales force may have gained more experience Testing: The pre-test measurement might have affected the performance Instrumentation: Prices may have changed during that period Mortality: Some test units may have left during the period of training
Use of two groups Group 1 exposed to treatment and Group 2 is not Group 1 (experimental Group): X1 O1 Group 2 (Control Group): X2 O2 Note X2 is regular routine or program Experiment result is obtained by O1 O2 Limitation: Groups not sleeted on random and some test units may have left during the period of training
Extension of one group pre-test and post-test design Periodic measurement are taken for the same unit Ex: Advertising campaigns effect on Market Share
After-only with One Control Group Before-After with One Control Group Four Group Design