shop in Makati. The need to expand grew bigger when Bayo launched its ready-to-wear line. In 1992, the growing demand triggered the establishment of Lyncor, Inc., then a manufacturing firm, to support Bayo.
Brief history Quality Merchandise. Quality Service. Reasonable Prices. Comfortable and world class shopping experience. Fair labor
Philosophy Advertising and Promotion HIGH Pricing HIGH Location MED Merchandise Assortment HIGH Store Design and Display MID Customer Servive MED Geographic
Trinoma, Shangrila, Alabang Town Center, Festival, SM Mall of Asia, SM Sucat, SM Southmall, SM Marikina, Robinsons MetroEast, SM Fairview, Gateway, SM Masinag, Robinsons Ermita, SM Megamall, Glorietta1, LCM, SM San Lasaro, SM City North Edsa, Robinsons Magnolia, Robinsons Galleria, Greenhills, Market! Market!, SM Fairview, Fesival, SM Aura, Greenbelt, Eastwood Mall, Ayala Terraces, Robinsons Palawnan, SM Baguio, SM Pampanga, SM Clark Pampanga, E-Mall Naga City, CB Mall Pangasinan, Marquee Mall, SM Sta. Rosa, SM Bacolod, Robinsons Bacolod, SM Cebu, Robinsons Place Iloilo, Dumaguete, Ayala Cebu, Palawan, SM Davao, Chimes Davao, Tagum City, Zamboanga
Population Density: Urban/ Suburban
Market segmentation Demographic
Age: 23-29
Gender: Female
Family Life Cycle: Single ( single parents, no children, young married, separated )
Occupation: Young urban professionals ( students)
Market segmentation Yellow Mint Green White Dull Pink T-Shirt P695 Navy Blue Orange Green Acid Wash Blue T-Shirt P495 Dark Blue w/ WS Blue w/ WS Light Pink w/ Pink Stripes Yellow and WS Blue and WS Red and WS
WS=White Stripes Sleeveless P445 Blue Gray T-Shirt P250 Basic Basic PICTURE COLOR CUT PRICE Yellow Mint Green White Dull Pink T-Shirt P695 Navy Blue Orange Green Acid Wash Blue T-Shirt P495 Basic Dark Blue w/ WS Blue w/ WS Light Pink w/ Pink Stripes Yellow and WS Blue and WS Red and WS
WS=White Stripes Sleeveless P445 Blue Gray T-Shirt P250 Basic Blue Green Pink Pants P995 Black Shirts P895 Black White Shorts P795 Basic Blue Green Pink Pants P995 Black Shirts P895 Basic Black White Shorts P795 Gray Black Orange T-shirt P895 Black White 3/4 Sleeves Polo Shirt P1095 White Long Sleeves Blouse P1095 Beige Blue Long Sleeves Polo Shirt P995 Black Yellow Long Sleeves Blouse P895 Black White Open Button T- Shirt P1095 Casual (TOPS) Multicolore d shirt P995 Pastel Blue with Baby Pink Shirt P795 Orange Black Shirt P895 Orange Shirt P795 Casual (TOPS) Multicolored shirt P995 Pastel Blue with Baby Pink Shirt P795 Casual (TOPS) PICTURE COLOR CUT PRICE Orange Black Shirt P895 Orange Shirt P795 Gray Black Orange T-shirt P895 Black White 3/4 Sleeves Polo Shirt P1095 Casual (TOPS) White Long Sleeves Blouse P1095 Beige Blue Long Sleeves Polo Shirt P995 Casual (TOPS) Black Yellow Long Sleeves Blouse P895 Black White Open Button T- Shirt P1095 Casual (TOPS) Casual (TOPS) Orange with white Black with white Button down polo shirt P995 Casual (BOTTOMS) Black Straight Leg Jeans: Traditional cut with a straight narrow leg that does not flare at the ankles P1195 Blue White Tight/Skinn y: A close fit throughout the leg P1095 Cool gray Dark Blue Straight Leg Jeans: Traditional cut with a straight narrow leg that does not flare at the ankles P795 Prussian Blue Blue gray High rise Short- shorts P795 Blue-violet Pnk Light Blue Yellow Tapered Leg: Jeans narrow towards the ankle P1095 Casual (BOTTOMS) PICTURE COLOR CUT PRICE Black Straight Leg Jeans: Traditional cut with a straight narrow leg that does not flare at the ankles P1195 Blue White Tight/Skinn y: A close fit throughout the leg P1095 Casual (BOTTOMS) Cool gray Dark Blue Straight Leg Jeans: Traditional cut with a straight narrow leg that does not flare at the ankles P795 Prussian Blue Blue gray High rise Short- shorts P795 Casual (BOTTOMS) Blue-violet Pnk Light Blue Yellow Tapered Leg: Jeans narrow towards the ankle P1095 Trendy Blue Yellow White Black Blouse P995 Orang e with print Blouse P995 Yellow Blue Orange Red Black checkered Blouse P885 Blue Polo P995 Old Rose and Black Polo P1045 Gray and tan (also comes in black & gray) Dress P1295 Printed black (also comes in blue green) Dress P1245 Trendy PICTURE COLOR CUT PRICE Blue Yellow White Black Blouse P995 Orange with print Blouse P995 Trendy Yellow Blue Orange Red Black checkered Blouse P885 Dark Blue Light Blue Polo P995 Trendy Old Rose and Black Polo P1045 Gray and tan (also comes in black & gray) Dress P1295 Trendy Printed black (also comes in blue green) Dress P1245 Trendy (TOPS) Accessories Brown Chocolate N/A P1299- 2300 Brown Orange Red Green Beige Black N/A P599
Red Teal Gold N/A P599 Red Blue Dark Blue Black N/A P899
Red Pink Black Orange Blue Yellow N/A P399 Yellow Black N/A P2300
Accessories PICTURE COLOR CUT PRICE Brown Chocolate N/A P1299- 2300 Brown Orange Red Green Beige Black N/A P599
Accessories Red Teal Gold N/A P599 Red Blue Dark Blue Black N/A P899
Accessories Red Pink Black Orange Blue Yellow N/A P399 Yellow Black N/A P2300
Denim Light Blue Long Sleeves Button Down Dress P1195 Blue Jacket P1095 Light Blue Long Sleeves Button Down Dress P1095 Blue blouse P1095 Dark Blue Long Sleeves P995 Denim PICTURE COLOR CUT PRICE Light Blue Long Sleeves Button Down Dress P1195 Blue Jacket P1095 Denim Light Blue Long Sleeves Button Down Dress P1095 Blue blouse P1095 Denim Dark Blue Long Sleeves P995 http://bayo.com.ph/ http://www.scribd.com/doc/60472086/Ba yo-Company-Final http://www.gti.com.ph/2011/03/bayo- increases-efficiency-with-retail-pro/ http://www.marketing- interactive.com/bayo-unica-hija-merger- revealed/