Contents

CHAPTER 1 : INTRODUCTION TO CST

ABSTRACT
RATIONALE OF THE STUDY & OBJECTIVE
RESEARCH METHODOLOGY


CHAPTER 2 : OVERVIEW OF CSR
INTRODUCTION
EVOLUTION OF CSR IN INDIA
FOUR TYPES OF CORPORATE SOCIAL RESPONSIBILITY
THE PRINCIPLES OF CSR
DIMENSIONS & IMPORTANCE OF CSR
THE EFFECTS ON BUSINESS PERFORMANCE
CRS & THE COMPANIES ACT, 2013
SOCIAL RESPONSIBILITY STRATEGIES

CHAPTER 3 : CASE STUDY OF MICROSOFT

CHAPTER 4 : CSR INITIATIVES AT MICROSOFT & BILL AND MELINDA GATES FOUNDATION

CHAPTER 5 : RECOMMENDATION , CONCLUSION & BIBLIOGRAPHY
RATIONALE OF THE STUDY
The theme of my study is corporate social responsibility. I have chosen this theme because
it is one of the main issues of modern business which is developing fast and is widely
discussed. Business has a long way to go to become really socially responsible and the
economic situation in the world can now ruin all previous attempts. Thats why, in my
opinion, we should pay great attention to CSR, its problems and future prospective. I have
divided my study into several main parts: Short history of CSR, arguments for and against it
and, Evolution of CSR in India & how companies manage the business processes to
produce an overall positive impact on society

RESEARCH OBJECTIVES

To deepen the conceptual understanding of corporate social responsibility (CSR) and
firms underlying motivations to engage in CSR.
Importance of Corporate Social Responsibility to the business units.
CSR activities served by Microsoft.
Bill gates and Melinda gates Foundation.


METHODOLOGY OF THE STUDY
Material from business news, articles, official documents(Microsoft executive reports),
statistics to make a clear picture.
CSR & THE COMPANIES ACT, 2013
In India, the concept of CSR is governed by clause 135 of the Companies Act, 2013, which
was passed by both Houses of the Parliament.

The CSR provisions within the Act is applicable to companies
1. with an annual turnover of 1,000 crore INR and more
2. A net worth of 500 crore INR and more
3. A net profit of five crore INR and more

Require companies to set-up a CSR committee consisting of their board members,
including at least one independent director

The Act encourages companies to spend at least 2% of their average net profit in the
previous three years on CSR activities

Surplus arising out of CSR activities will have to be reinvested into CSR initiatives

The company can implement its CSR activities through the following methods:
Directly on its own
Through its own non-profit
foundation set- up so as to facilitate this initiative
Collaborating or pooling their resources with other companies

CORPORATE SOCIAL RESPONSIBILITY
AS A TOOL IN SALES PROMOTIONS

Cross-Promotion
Cross-promotion draws attention to
corporate social activities. for example,
a cereal maker might print a feature
about its rainforest mitigation activities,
people might buy more cereal boxes to
read them or people might keep buying
the cereal brand because they like the
company's cause.

Cause Marketing
A company can sponsor a social
cause, plan a promotional event and
invite sponsorships from donors and
corporations. At an event such as a
charity fundraiser, a company can
promote at least one product by
giving it away.


Promotional Mix
Marketing agencies can also suggest
how to use CSR in a company's
promotional mix, or combination of
promotional strategies.


Web Audience
The company website can also
promote CSR activities and products.
A company can strategically place a
product on Web videos concerning
CSR activities. A web video showing a
company's rainforest mitigation team
in action can begin with a short
spotlight on a new product
Bill & Melinda Gates Foundation
Bill & Melinda Gates Foundation (B&MGF or the Gates Foundation) is one of the largest private foundations in
the world
The primary aims of the foundation are, globally, to enhance healthcare and reduce extreme poverty

GLOBAL HEALTH PROGRAM (INDIA)
POLIO ERADICATION
Polio eradication is a top priority of the Bill & Melinda Gates Foundation
As a major supporter of the GPEI, we contribute technical and financial resources to our GPEI partners to
accelerate efforts to eradicate polio.
vaccination campaigns, community mobilization, and stronger routine immunization efforts.

ENVIRONMENTAL SUSTAINABILITY
Microsoft is at pole position in the world technology scenario and has been leveraging this opportunity
to address the globally pressing issue of environmental sustainability.
Some key technological innovations aimed at improving the present without negatively impacting the
future environment.
Eg : PC Challenge, Server Side Issues, Cloud, Identifying Inefficiencies.
YOUTHSPARK
Microsoft YouthSpark is a company wide initiative designed to create opportunities for youth around
the world.
Through partnerships with governments, nonprofits and businesses, it aims to empower youth to
imagine and realize their full potential by connecting them with greater education, employment, and
entrepreneurship opportunities.
Partners in Learning, Project Jyoti, Office365 & Microsoft Learning
BIBLIOGRAPHY

http://serd.org.in/csr2013/
http://smallbusiness.chron.com/corporate-social-responsibility-tool-sales-promotions-
10181.html
http://businessthatcares.blogspot.in/2010/08/corporate-social-responsibility-and.html
http://smallbusiness.chron.com/four-types-corporate-social-responsibility-54662.html
http://www.gatesfoundation.org/What-We-Do
http://en.wikipedia.org/wiki/Corporate_social_responsibility
http://smallbusiness.chron.com/five-dimensions-corporate-social-responsibility-54700.html