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CPLP Certification:
Value



January 10, 2011
CPLP Value - Market Research Study
Research conducted in 4Q09 by Springboard International, an
independent consulting firm
Surveyed 524 ASTD members and 625 non members
Interviewed two dozen CPLP holders, candidates, and top
employers across a variety of industries
Evidence suggested CPLP increases:
Opportunity (Job Prospects and Advancement)
Credibility
Commitment
Knowledge and Performance

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CPLP Value - Evidence
Advancement and Jobs

Credentials are preferred by hiring managers, especially in tough job markets
Over 85% (87%) of CPLP credential holders report it has given them an
advantage
Over 80% (82%) of CPLP credential holders report it has advanced their careers
Over 70% (72%) of the companies looking to fill positions on the ASTD Job Bank
prefer CPLP applicants
One hundred percent (100%) of employers interviewed stated that future
recruiting practices for open positions will prefer the CPLP credential
One hundred percent (100%) of CPLP credential holders felt more capable and
more confident at their jobs, now that they have completed the CPLP program

Looking to rise to the top of the resume pile?
Add four letters: CPLP
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Employer Demand - CPLP Preferred Jobs
CPLP Value - Evidence
Credibility

CPLP requires people who have been in the field for decades to revisit things
they no longer use and validates they have the right skills and knowledge for
the jobs and the profession they love
Many learning professionals feel the need to constantly validate their profession
and the credibility that they offer the business function a credential helps
show this credibility
In these economic times, anything you can do to demonstrate knowledge and
commitment is a plus learning executive from a government agency
We believe vendors will be asking for the CPLP which is why we are looking
into pursuing the credential widespread learning executive from a major
hospitality firm

Will you have what it takes to impress?...
The CPLP is in demand. Get your certification now!
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CPLP Value
Commitment to Learning & Learning Profession

CPLPs feel they are in an exclusive class of learning professionals. They
feel that they can stand up in front of classroom to train and explain the
theory and practice of learning and do things that not everyone in the
field can do
Over 90% of CPLP credential holders report that the CPLP has assisted
in their professional development efforts
Credentials not only show that the individual is going to keep their skills
current, but that the individual is serious about their profession. The
credential is not required but they want it anyway because they are
passionate CLO at a major association
The knowledge I have gained has been invaluable CPLP Credential
Holder

It may not be required, but its the right thing to do Do
what you can to show the value of learning. Get your CPLP.
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CPLP Value - Evidence
Knowledge and Performance Impact

Many people are functional experts but understanding context brings greater
authority
Over 80% of CPLP holders report that their employers recognize the increased
expertise they have as a result of obtaining the CPLP credential
Nearly 75% of CPLP holders and employers surveyed agreed supervisors in the
company have noticed that CPLP employees produce greater results in less time
The CPLP program is beneficial for a learning professional to gain a broader
understanding of the field employer at a major financial services company
I would advocate for a team of CPLPs. I feel the productivity of the group would be
greatly improved since everyone would have a common knowledge of the profession
learning executive at a major government agency

Can you do the job? Your CPLP certification helps prove you have what it takes.
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CPLP Value - Candidate Testimonials
CPLP helped me learn the
science behind the art.

I used CPLP to move my
team ahead and in the
same direction.

I used it to change the way my
team thinks: want them to be
more connected to the business
and think strategically instead
of operationally.

Finally, a way to
recognize that we
are professionals

The learning is the best part;
I have more confidence.

It was tough, and
worthwhile!

I increased my
pay by increasing
my value.

It helped
increase visibility
within my
organization.

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Contact Information

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Need more information?
For general information inquiries about the program please
email Customer Care at customercare@astd.org or call 1-800-
NAT-ASTD.