JET AIRWAYS JOY OF FLYING

HOW WOULD JET AIRWAYS PROMOTE ITSELF

WITH LOW INVESTMENT

Presented By:

Avinash Kashyap ( 20090179)
C. Pandiyan ( 20090114)
Deepak Taneja (20090116)
Navneet Katoch ( 20090132)
S.Anil Rao (20090148)





INTRODUCTION
Jet Airways (INDIA) Private Limited is Indias
Leading Private Airline.

It Boast a Market Share of about 28 Percent.

It Carries about Seven million Passengers a year.

Its Reputation for Punctuality and Outstanding
Service Attracts a Large Customers.
KEY DATES
1993: Jet Airways Begins Domestics operations
Flying Boeing 737 Jets.

1997: Kuwait Airways and Gulf Air Sell their Stakes
in Jet Airways.

2004: The First International Services is started.

2007: Acquired Air Sahara and re-Launched it as
Jet Lite.
FLEETS OF AIRCRAFTS IT INCLUDED
IT HAS 84 AIRCRAFTS
Airbus 330-200 - (12)
Atr72-500 - (14)
Boieng737-700 - (13)
Boieng737-800 - (33)
Boieng737-900 - (2)
Boieng737-300er - (10)

*Included that have been leased to other airlines
MAJOR
COMPETITORS:
International Market:
- British Airways
- Emirates Airline

Domestic Market:
- King Fisher
- Indian Airlines
- Indigo
- Go Air


MARKETING STRATEGY: JET AIRWAYS
Market Segmentation:
- Economic Class
- Business Class
- Premium Class

Target Customers
- Business Class
- Economic Class(Jet Lite)
MARKET SHARE
RECENT PROBLEMS:
In Oct 2008 around 1900 employees were fired out
of which 800 were laid off.

Strike was supported by Politicians, staff and
public.

Due to it, later these employees were taken back.
RECENT PROBLEMS(CONT.)
N.A.G( NATIONAL AVIATORS GUILD )
formed on 24
th
July claiming a membership of 680.
(Trade Union Of Jet)

Due to which 2 Senior pilots were fired.

On 23
rd
august (NAG) warned that they would go
on strike from Sept. 7
th
if both the pilots are not
reinstated.

Fortunately on 13
th
Sept. after loss of crores and
goodwill strikes ended.
STRIKE: A HUGE LOSS
From 8
th
to 13
th
September:

Jet Airways lost 200 crores in just five days.

Cancellation of 134 domestic and 32 international
flights.

Average passenger per day dropped from
23000/day to 14000/day.
STRIKE : A HUGE LOSS
Due to Strikes Jet had to:

Accommodate passengers on the other carriers.

Other Passengers were refunded of their airfare.

Goodwill was Lost.
SWOT ANALYSIS: STRENGTHS
Market Driver.


Experience Exceeding 16 years.


Largest fleet size.
WEAKNESSES
Loosing domestic share.


Weak brand promotion.


Strikes.




OPPOURTUNITIES
Untapped air cargo market.


Scope in International market.


Service and tourism.
THREATS
Strong competitors.


Fuel price hike.


Overseas market competition.
RECOMMENDATION OF OUR RESEARCH
Offering Free Tickets

Concessional Fares for Students

Corporate Deal Offers

Customer Relationship Management Activities