SEMICONDUCTOR,

INC.
A case study
SEMICONDUCTOR, INC.
Established in 1980

Wholly-owned subsidiary of
Amtronics Corp.
American multinational firm
Based in New York
SEMICONDUCTOR, INC.
Manufacturing center
Microchips
Semiconductor devices
SEMICONDUCTOR, INC.
MISSION:
Support the parent companys production and
marketing goals in terms of quantity and quality.


President
Purchasing Accounting
Human
Resources
Technical
Services
Production
MIS Finance
ORGANIZATIONAL CHART

TECHNICAL SERVICES
Manager
(Edgar Barreto)
Logistics
Water
Treatment
Maintenance
(Rod Santiago)
(Noli Guzman)
Technicians
Buildings &
Grounds
MAINTENANCE SECTION
Performs preventive maintenance on the electro-
mechanical system of the entire plant and office
complex
Keep all electrical, mechanical, and
electronic equipment and machinery in top
condition in order to minimize unexpected
disruptions.
CORPORATE-LEVEL
STRATEGY
The aim of Preventive Maintenance consisted of keeping all electrical,
mechanical, and electronic equipment and machinery in top condition.
Ultimate Goal of the Department is to reduce unexpected disruptions of
operations to avoid conflict in the production.

Barretto has to sort out options and give
recommendations about employing
contractors to do all maintenance job in the
company
Key problems
Postponement of repairs on part of the
electrical system that supplied power to the
fabrication and assembly area

Conflicts between personnel in the
technical services department due to poor
communication (Santiago vs. Guzman)

Bad performance of the maintenance
section
technically and economically
advantageous
high quality service at lower costs

eliminates conflict between parties in
technical services department

eliminates problem about bad performance
of the maintenance section

- many technicians will be laid off
Alternatives
a. Employ contractors
Technicians will not lose their job

- Negative impact on Barrettos performance as a
manager as hes also evaluated on his ability to
work on budgetary constraint

- Deal with the issues between different parties
within the said department
Alternatives
b. Remain as is
Finish it within the time allotted for it when
Benny comes back

- Benny might not comeback
Alternatives
a. Postpone
b. Go on as scheduled
start the repair on time

-Work would take longer time
-Section of the production line would have to be
shut down
ANALYSIS
OF THE
KEY
PROBLEMS
BAD PERFORMANCE OF THE
MAINTENANCE SECTION
Issue regarding the way Santiago
communicates with the other workers/
technicians
Employees Laziness/Tardiness


MODES OF COMMUNICATION
Passiveness
Aggressiveness
Assertiveness

Fails to express his thoughts and
feelings and does not stand up for
the rights being violated.
Expressing your thoughts and
feelings and defending your rights in
a way that is usually inappropriate
and often violates the rights of
others.

Expressing your thoughts and feelings
and defending your rights in a direct
appropriate way that does not violates
the rights of others.

IS IT APPROPRIATE TO THE
SITUATION AT HAND?
No
Supervisors must also
listen to his co workers
There must be a proper
communication between
Santiago and Guzman
WHAT IS THE BEST TYPE OF
COMMUNICATION IN THIS
SITUATION?
Assertive Communication
It aims to make the other person know how one feels about certain individuals, issues, rules
and policies.
CONFLICTS BETWEEN
PERSONNEL DUE TO POOR
COMMUNICATION
Communication Barriers
Physical Barriers: Santiago and Guzman havent talked in a week
Social Barriers: Differences between them like age and their years in the company
Psychological Barriers: Guzman has an unpleasant feeling towards Santiago.
RECOMMENDATION
Improvement of the communication strategy of the technical services
department.
Use Multiple Channels
Focus on Listening
Get Your Message Across
Make Important Messages Repetitive
Handle Communication Problems

The employees should have been encouraged to gain enjoyment from their
work and develop themselves.
Barretto should stick with the gradual change in the maintenance activities.
Production and maintenance department should coordinate the details in
order to avoid upsetting production plans and schedules.